Customer Ratings & Reviews

Easy to set up. Great picture quality. I love the sizes I chose. I do wish the sound quality was better. Sounds a little low even on high. I love that it has roku built in so I don't have to use a separate streaming device. I would definitely recommend it to friends and family. Is gets an A f on me.

Great deal on large screen tv. Has all the features of the more expensive tv's and at a much lower price.

With Roku embedded, this television is simple and intuitive to use. The picture quality is comparable to other televisions in this price range.

Picture quality is good and the built in Roku is a nice feature with a simple interface

At first I didn't think I needed a Smart TV, but it turns out this is the best TV I've had yet. User friendly, great picture, lots of features. Can't comment on the sound quality because I use a sound bar with it.

I love, love, love this TV. Looks great on my wall. My boys love the easy switch BTW gaming and cable. Babies love the free children apps. Husband loves Netflix on remote. I love the money I saved. Wish the cords could be attached from bottom instead of side makes easier to locate and insert devices.

My family loves this tv easy to use and has great picture and sound

This is a lot of TV for the money. I look great after a few personal adjustment. I is as clear as some of the most expensive TVs. I love the builtin ROKU. I had purchased Roku1, before getting this TV. This one is more convenient. Only thing that would make it better is a sound bar.

TV has been awesome so far; granted it has been only used for Netflix and steaming various shows/movies. Great picture, no issues out of the box, easy setup, Roku works smoothly. Would definitely recommend if you aren't looking to do anything complex, but just need a solid TV.

This tv looks great, had roku built in (which is a plus for my family) and looks clean. Setup is a breeze. Volume overall is good but some items connected to it can be a little quiet

I was pleasantly surprised at how great the 4k picture is on this tv. I currently own a Samsung UHD and for the price of this tv I wasn't expecting much till I plugged it in. I was blown away at how great the picture was and didn't think I would be using the built in roku feature much either. Now, I wish all my tvs had a roku built in that way I don't have to have multiple things plugged into them or have to use multiple remotes to control them or the TV. Got the TV when it was on sale and couldn't beat the price.

This is an excellent TV for someone on a budget thats wants to move into the 4K arena. I couldn't be happier with it. The images almost jump out of the screen. And having the built-in ROKU features allowed me to move my current unit to another TV and save money.

We are really enjoying this TV. Great picture plus ROKU. Easy to setup. Works well with Directv, bluray, antenna, and stereo receiver all integrated with the ROKU. Very easy to switch between all the above and Netflix or Amazon plus others as well.

Good brand have been using Insignia for last two tvs, when upgraded to this one gave other away and friend said its still working so long life. Good for gaming and videos, i dont use smart apps have them on consoles. Dont use game modes its hd not real uhd like claims, though for video it can ups the graphics with color but for games wtvr its called hdr10 which doesnt have but doesnt really need it looks great and half the price of ones that do. Just letting you know if hardcore gamer and shopping around uhd doesnt mean anything in this regard only if it says hdr10. Love it just wish knew about the hdr10 before purchase though, it looks great without and 500$ cheaper than if did.

We purchased this looking for a good TV for a reasonable price. We are very pleased with the ready Apps when we want to watch something other than cable. The picture is excellent, so much better than our other televisions.

Love the TV. Great picture quality and sound. Easy to set up and use. This is in a conference room at our office and everyone loves the TV. Would recommend to anyone looking for a reasonably priced 4K.

On Black Friday of 2015 I bought an insignia roku TV. This past Labor Day, it broke! Because it was still under manufactures warranty, I revieved an upgrade to the Insignia Roku 4K smart TV! There isn't a huge difference considering I haven't upgraded my Netflix to stream in 4K yet, and I don't have a 4K blu-ray player yet. However the user friendliness is still there 100%. I'm not mad that my original TV broke because I had little to no hassle about replacing it, and Best Buy did their best to make me leave a happy customer. I did just that! As a customer that has cut the wires (no cable tv anymore), I couldn't be happier! Streaming Hulu, Netflix, and a lot of other streaming networks has never been easier, and is a lot cheaper than paying for cable!

This TV hooked right up and had a great picture. The Roku system is the easiest and most intuitive way to watch tv especially if you cancelled your cable. Best value 4K TV on the market.

The Insignia line is a good value for the money. The 4K W/ Roku had everything we needed. I would recommend this Best Buy brand television to anyone looking for a basic 4K television W/ Roku.

This television is far better than I expected. A little insight, I've owned Samsung, Sony, Sharp televisions over the last decade tube, plasma, led, lcd - standard, HD, UHD - also have been a cord cutter since 2008. I owned an original roku and hated it, had a boxee box and loved it...moved on to htpc setups running Kodi. This one iteration of a Roku TV streamlined my whole setup down to only this. Reduced costs for me and looks beautiful.