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Customer Ratings & Reviews

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Customer reviews

Rating 4.6 out of 5 stars with 3086 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers recognize the amazing picture quality, ease of use, and reasonable price of the 43" Class F30 Series LED 4K UHD Smart Fire TV. Many also appreciate the TV quality, easy setup, and perfect size, with some mentioning the ability to adjust colors and tints. However, some customers have expressed concerns about the remote control and the TV stand. Additionally, a few find the user interface and advertisements to be intrusive.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 3,086 reviews
  • Rated 1 out of 5 stars

    Broken tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came broken Dealing with Best Buy chat bot was a nightmare

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, Mike420, for sharing your experience. We understand how frustrating it can be to receive a damaged product and then face challenges with support. We appreciate your feedback, as it helps us improve, and we value the time you took to let us know. Tine | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the Insignia 43” Class F30 4K Smart Fire TV, and I’ve been really happy with it so far! The picture quality is super clear — bright colors, sharp detail, and smooth motion whether I’m watching movies, sports, or streaming shows. The 4K resolution really makes a difference, especially for the price. The built-in Fire TV is very convenient. I didn’t need to buy any extra streaming devices — all my favorite apps like Netflix, Prime Video, YouTube, and Disney+ were ready to go right after setup. The Alexa voice remote is a nice bonus too; I can just say what I want to watch and it pulls it up instantly. Sound quality is surprisingly good for a TV in this price range. It’s crisp and loud enough for everyday use, though if you’re big on deep bass or cinematic sound, a small soundbar would make it even better. Setup was simple — just plug it in, connect to Wi-Fi, and sign into my accounts. The menu is easy to navigate, and switching between HDMI inputs or apps is quick. Overall, I think this TV is a great value. It’s affordable, looks great, and works perfectly for streaming, gaming, or casual watching. If you’re looking for a reliable 4K smart TV without spending a fortune, the Insignia F30 is definitely worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    WOW!!!! What a great bargain.........buy this TV.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WOW!!!! The 43" F30 Fire TV is an incredibly great TV for what it cost.........no doubt about it!!!! Out of the box picture quality is blah and has to be dialed in to suit one's preference.........like most other TV's, no big deal. Once that is done you end with a pretty impressive picture for a sub $200 TV. Also, this TV is punching way above its weight class regarding sound quality..........I don't even use my soundbar!!!! If it gives up the ghost in a year or two, I got my money's worth and I'll buy another one in a heart beat............HIGHLY RECOMMENDED!!!!!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your enthusiastic feedback, PaulC! We're thrilled to hear that you're impressed with the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV, especially considering its cost. It's great to know that after adjusting the picture settings, you're enjoying an impressive display and that the sound quality exceeds your expectations. Your recommendation means a lot to us. If you have any other thoughts or need further assistance, feel free to reach out. Have a fantastic day! Jeth | Insignia Support. https://www.bestbuy.com/site/insignia-43-class-f30-series-led-4k-uhd-smart-fire-tv/6562495.p?skuId=6562495 BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    Insignia 4k 43 tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is very clear easy to set up. Love the remote control and the brand makes some pretty good tv for the price. I never had a problem. This is my 3 rd tv from this brand and my coworker has a 65, the sound is good, I connected mine recently to a sound bar. Very clear TV. No complaints, highly recommended, for the price. I even bought my father a tv. My mother has one.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Wonderful Television

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV with good color and easy to set up the ps5 on it. Movies look and sound good so no complaints here. It was a birthday present for my 11 year old grandson and he loves, just wants a bigger one now but its great

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price, Setup

    Rated 5 out of 5 stars

    Great Value in a 43" UHD Smart TV & Easy Install!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Insignia 4k UHD Smart Fire TV was really inexpensive, and it has fit my needs perfectly. I was looking for a nice quality smart TV in the 43" size (getting more difficult to find as consumers buy larger screen sizes) for a guest bedroom. This TV is a great package value as it has Fire built in, good screen brightness and a decent sound system for the low cost. I have always liked the Insignia brand, having owned 4 of them, and never have I had to return one! The setup was simple and it perfectly fit the universal wall mount that I bought to go with it! Great buy, especially considering the low price!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback, DenverGuy76! We're thrilled to hear that the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV is fitting your needs perfectly and that you appreciate its value, quality, and ease of setup. It's wonderful to know that you've had such positive experiences with the Insignia brand. Your satisfaction is important to us, and we appreciate you sharing your positive experience. If you have any other thoughts or suggestions, we'd love to hear them! Jeth | Insignia Support. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    GREAT VALUE! Annoying Amazon Home Screen.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to use ONLY for over the air broadcasts. Setup was easy except it wanted a wifi connection. Um, No! Short version, I will eventually have to connect wifi to it to make certain mods I want. When it first came on I fine tuned the picture and sound and it looks really nice on most OTA channels. 1st day I had an aftermarket remote that worked with this TV and I just pointed it and hit 3 for channel 3 and boom, it went to 3. Next day it DID NOT. The native remote has NO numbers for channel selection. It is a sparse remote best used for cable subs. Annoying. I will go to help section of BB to fix this. Nowadays, ALL tvs are smart and have some software in them with either amazon, hulu, or whoever. I will have to navigate around the software. I dont need it or want it. I set this tv up in an hour or so. I was careful not to break it. Glad I bought it at such a great price. CON: I cant stand that the stupid Amazon Home Screen is the first thing you see when it comes on unlike a regular tv. I will have to figure out how to get rid of it. All in all, for what you get, it was MORE than worth the price.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your detailed review of the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV. We appreciate your insights regarding the setup process and your experience with the remote control.

      It's great to hear that you found the picture and sound quality to be satisfactory for over-the-air broadcasts, and we understand your frustrations with the smart features, particularly the Amazon Home Screen. Many users have varying preferences when it comes to smart TV interfaces, and your feedback is valuable in helping us understand customer perspectives.

      If you have any questions or need assistance in navigating the smart features or adjusting the settings to better suit your needs, we encourage you to reach out to Insignia support team for assistance.
      Thank you again for your feedback, and we hope you continue to enjoy your new TV! -Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    Great Tv purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv…large screen, easy t set up. Great sound!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Insignia 43"

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is exactly what I was looking for! It fits perfectly in my space and was super easy to set up. The remote works great and it even came with the pieces to mount if I choose to. I love that I can add so many different apps and networks, making it really versatile for streaming. Overall, very happy with this purchase!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control, User interface

    Rated 3 out of 5 stars

    Good TV for one channel

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The good: Picture quality Value The OK: Sound Input customization The Bad: Remote User interface For the price you get a very good picture. The sound isn't bad, but it's nothing special either. Customizing your inputs is easy, but you are limited to the preset options; you cannot type your own. The remote is awful. It is too skinny for my hands to comfortably hit the buttons, and it has no flat surface on the bottom, so pressing any button that is not exactly on the center line (which is almost all of them) just makes it flip over. What is making me consider looking for a new TV is the interface and controls. Most of the time when I hit the input button to switch from game console to computer (AV 2 - "PC" wasn't an option) or vice versa it won't do it. It switches to the Recent screen, but there is nothing there. I've tried going to Home and picking inputs (which should show all of them) but it's still blank. It can take five to ten minutes of trying before it finally populates. Which is bloody ridiculous. So if you are going to primarily watch one input or the built in streaming it should work out great. If you plan on frequently changing inputs look elsewhere.

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback. We're glad to hear that you're satisfied with the picture quality and value of your Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV. We appreciate your honest insights regarding the sound, input customization, remote, and user interface.

      We're sorry to hear about the difficulties you're experiencing with the remote and input switching. For the remote, you might find it helpful to try a universal remote that offers better ergonomics. Regarding the input switching issue, please ensure your TV's firmware is up to date, as updates can sometimes resolve such problems.

      If the issues persist, please don't hesitate to reach out to our customer support team for further assistance. We want to ensure you have the best possible experience with your TV. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Totally Surprised

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had been shopping around stores focusing on the bigger brand names with a budget of $200. Then, online at Best Buy I did a search and this Insignia brand was among my search results. I thought at $150 (and change) it would not be as good as the bigger brand names but curiosity bit me and I opened it up to take a look. I found it had the features I was looking for but I kept going back to the price astounded it was for less. Well, I thought I can buy it and have it delivered with s no questions asked return. It arrived and I was very impressed by its manufacturing and plugged it it. It was a Fire TV platform by Amazon and I began to operate it to see how it worked. Slowly I was enjoying going through the setting and just watching TV normally. I was pleasantly surprised at its functionality and my interest to keeping it grew so I kept it and got all the features I wanted and saved $50. I can tell you that as far as I was concerned Insignia TV’s held its own in quality and price against the bigger brand names out there - even at Best Buy - and I am completely satisfied with this TZv. If you are in the market for a quality television at a good price put Insignia on your list to check out to buy. To me Insignia is now a bigger brand name that has quality TV’s at an affordable price. Give them a once over. You too will be surprised as I was with this unit. Good luck.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      It sounds like you had a fantastic experience with the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV! It's great to hear that it exceeded your expectations, especially given the competitive price. It's always a pleasant surprise when a product delivers more than anticipated. Your detailed review will surely help others who are considering this TV. If you have any questions or need further assistance with your TV, feel free to ask. Enjoy your new TV! -Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Best Firetv for this price

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv quality is great. Best fire tv at this price. Great display and sound and Fire OS for this price! What else can anyone ask for this price. Absolutely satisfied with the product. Fits good on a TV STAND as it has good legs to stand on

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    A really great purchase

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was one of the best purchases that I made in a long time. The TV was extremely light. The picture quality is amazing and fast startup with a easy to follow set up guide. The remote that was included was easy to use very similar to the fire stick remote and it comes with batteries, included. Absolutely NO LAG In over two years. I have absolutely no complaints. It also, works with great with my PlayStation 5. Overall, I highly recommend this entertainment system.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    beauty

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    color, size and perfermence is above and beyond, easy to access, light weight. love it

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Tv quality

    Rated 5 out of 5 stars

    Great tv value with all the right features.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv for my mother in law for Christmas and it is a great tv especially for the price. The picture quality and sound quality are solid. It is very easy for anyone to operate. It has most of the popular apps preinstalled and adding others is a breeze. This size is perfect for a small to medium sized room.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review of the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV! It's wonderful to hear that your mother-in-law is enjoying her Christmas gift. The ease of use and preinstalled popular apps make it a great choice, especially for a small to medium-sized room. I'm glad to know the picture and sound quality have met your expectations. Happy watching! Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    Great extra tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv for our extra bedroom. Great picture and easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    Perfect fit

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for our tradeshow booth! Easy setup, packed well. Ya know all the stuff!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review, TheFunStartsNow! We're delighted to hear that the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV is a perfect fit for your tradeshow booth. It's great to know that the setup was easy and the packaging met your expectations. Your feedback is much appreciated! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Value and Impressive Picture Quality!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV is a fantastic choice if you’re looking for an affordable 4K smart TV that delivers great performance without breaking the bank. The picture quality is sharp and vibrant, with true-to-life colors and solid contrast — movies, shows, and even video games look amazing in Ultra HD. Setup was quick and simple, and the built-in Fire TV interface makes streaming effortless. It’s fast, responsive, and has all the major apps — Netflix, Prime Video, Disney+, YouTube, and more — right at your fingertips. I also love the included Alexa Voice Remote; it makes it easy to search for shows, adjust volume, or switch inputs just by talking. Sound quality is surprisingly good for a TV in this price range — clear dialogue and decent bass for everyday viewing. Plus, it has multiple HDMI ports and Wi-Fi connectivity, which make it great for connecting consoles or other devices. Overall, the Insignia 43” F30 Series is an excellent budget-friendly smart TV with beautiful 4K resolution, smooth performance, and all the smart features you could need. Highly recommend it for bedrooms, apartments, or anyone wanting a great TV without spending a fortune!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    REVIEW & SCAN INSTRUCTIONS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price point this television is awesome. Long gone are the days of dumb TVs .. there are actually 2 ways to do an antenna channel scan on this particular model & if you play around with it long enough you'll figure it out .. BUT 1 way is: as soon as you power on the tv, (the HOME button is already pre selected SO all you need to do is) scroll right on the screen & click on the cog wheel (it will turn bigger & blacker) automatically the menu pops up and you will then scroll down to INPUTS & press the round OK button then ANTENNA will pop up, DONT PUSH OK yet — Instead, Push the button with the three lines on it and you will see a menu on the right bottom screen immediately pop up, and you will push OK on channel scan, then click NEXT & wait til the scan finishes, click DONE & then click ANTENNA and your good to go :)

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Wow, that's a very detailed and helpful explanation of how to do a channel scan on this Insignia TV! Thank you so much for taking the time to write that out. It's incredibly valuable for other users who might be struggling with the same thing. We really appreciate you sharing your knowledge and figuring out both methods. Your instructions are clear and easy to follow. It's great to hear you're happy with the TV, especially at the price point, and that you're enjoying the smart TV features. Thanks again for the excellent tip! - Carl | Insignia Products BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 4 out of 5 stars

    Just what I needed!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is so awesome. It literally is take out the box, plug it in and its ready to go. No hassles or wires or anything needed. Easy to set up and the picture is great!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your enthusiastic review, GenXMom. We’re thrilled that setup was smooth and the picture quality met your expectations right out of the box. We’re glad this TV has been a great fit for your needs. Tine | Insignia Support BBY-ExBrand_Insignia