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Customer Ratings & Reviews

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Customer reviews

Rating 4.6 out of 5 stars with 3086 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers recognize the amazing picture quality, ease of use, and reasonable price of the 43" Class F30 Series LED 4K UHD Smart Fire TV. Many also appreciate the TV quality, easy setup, and perfect size, with some mentioning the ability to adjust colors and tints. However, some customers have expressed concerns about the remote control and the TV stand. Additionally, a few find the user interface and advertisements to be intrusive.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 3,086 reviews
  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Exceeds its price category

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a truly great TV, especially when considering the price. You don't go to a buffet chain and expect the best filet mignon you've ever had, but you do expect good food. This TV may not be the best "filet mignon", but it also doesn't cost anywhere near what some might consider "the best" to cost. Could it be micro evaluated for it's true black or sound quality, I'm sure it could, but much of that is subjective nitpicking to me. It does what it is supposed to do, which is allow me to watch TV and enjoy it at a great price. Would spending twice as much increase my enjoyment twice as much? Absolutely not. It is easy to set up and easy to use. I did add a soundbar, but that's because we use it outside most of the time and it amplifies the sound for us.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the fantastic review! I love your buffet analogy, it's spot on. The Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV might not be the "filet mignon" of TVs, but it’s definitely serving up great quality at an unbeatable price. It’s doing its job perfectly, letting you enjoy TV without breaking the bank. Adding a soundbar for that outdoor setup sounds like a smart move. Happy watching!
      -Paul | Insignia Support
      https://www.bestbuy.com/site/best-buy-brands/support/pcmcat1693515381920.c?id=pcmcat1693515381920 BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent value smart TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased an Insignia Fire TV. Already had an Insignia Fire for another room, liked the picture and the Fire interface. This TV performs very well, easy to set up and use. Total of about 15 minutes from in the box to watching. Good picture, good size for our room, remote is easy to use. We're cable cutters, hooked up an external antenna, get many over-the-air channels plus tons of stuff over our wi-fi.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Fantastic easy set up!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install and set. Beautiful color and very satisfied with the tv. Fits great on my tv stand and very easy to operate and set up your channel choices. I am very well satisfied with this purchase through Best Buy!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you so much for taking the time to share your feedback about the Insignia™ - 43" Class F30 Series LED 4K UHD Smart Fire TV. We are thrilled to hear that you found the setup process easy and that you are enjoying the beautiful picture quality!

      At Insignia, we strive to create products that enhance your viewing experience, and it’s wonderful to know that our TV fits well on your stand and meets your operational needs. Your satisfaction is our top priority, and we appreciate your support.

      If you have any further questions or need assistance, please don’t hesitate to reach out. Enjoy your new TV! BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    Pleased with Purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality for the price. Easy to use remote. Easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    Great for a bedroom, not too small, not too big

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great for a bedroom, not too small, not too big. Easy to setup, just plug it in and do the updates. Nice only having one plug wire, no hdmi, cables, or misc wires to deal with. Firetv works great with YouTubeTV, Netflix, Prime, and my MLB apps. Good price and value for secondary TV.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      We're thrilled to hear that you're enjoying your new TV for your bedroom! It's great to know that the setup process was easy and that you're finding the FireTV functionality convenient for accessing your favorite streaming apps. Thank you for choosing our product, and we're glad to provide you with a good value for your secondary TV needs. If you ever have any questions or need further assistance, feel free to reach out. We're here to help ensure you continue to have a great viewing experience!

      -Carl | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Super happy with this tv quality!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like this tv. It has great vibrant but natural color & enjoy viewing the fine details that it provides. Easy to manuever & learn the tech side of using straight forward remote.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi MsLaura,

      Thank you for your wonderful review! We're thrilled to hear that you're enjoying your Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV. It's great to know that you appreciate the vibrant, natural colors and the fine details it provides. We're also glad to hear that you find it easy to maneuver and use with the straightforward remote. Patricia | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Budget friendly and quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent for size and picture quality a little tweak to customize to your personal choice of colour and contrast would work wonders , so far haven’t had any issues .

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Need an extra TV?

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed an extra tv for a bedroom. This one is perfect size and super easy to setup. Great picture!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great experience with Insignia and Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought my previous insignia tv from Best Buy as well. This one is great for the price. I have no major complaints and would highly recommend purchasing this, especially now that it’s on sale (unfortunately I purchased before the sale, but full price is still a good price). Pros - Easy installation - Good picture - Good price - Fast delivery Cons - The remote doesn’t have an input button, so to switch to HDMI to use my PS4 I have to go through the home page. -Sound isn’t as good as my old Insignia.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Tv quality

    Rated 5 out of 5 stars

    Great tv for the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great purchase. It is very easy to set up. Picture is clear and colors are vibrant. Perfect size and so light. Would definitely recommend this brand.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      We're delighted to hear that you're enjoying your Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV and that you found it easy to set up. It's great to know that the picture quality and vibrant colors are meeting your expectations. Your satisfaction is important to us, and we're glad our product is the perfect size and weight for you. If you have any further questions or need assistance, feel free to reach out. Patricia | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup

    Rated 4 out of 5 stars

    Nice TV at the price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a nice set for the price, the picture is generally clear and the features are adequate, but it took a little tuning to get there. Setup was super easy as it pulled the amazon info from my Fire Stick and set up the apps etc. The cons for this one would be basic picture quality in the Home screen and some of the Amazon apps. The main screen is a little fuzzy for what you'd expect from a 4k set and it doesn't appear that you can clean that up. You can however, tweak things once content is playing and while the tweaks are limited, you can get a decent picture if you take a few minutes and do it. It still does have some judder and interleaving issues, but it's not that bad for a budget TV Funny thing is, the connected DVD, Apple TV or even the Fire Stick gives a much better picture overall, but that is one for them to work on I guess.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback. We are glad to hear that you found the set to be a good value for the price and that the setup process was easy. It's helpful to know that the picture quality can be improved with some tuning, even though the main screen and some Amazon apps may appear a bit fuzzy. Your insights on the picture quality from connected devices like DVD, Apple TV, and Fire Stick are valuable. We appreciate your honest assessment and your patience in tweaking the settings to achieve a decent picture. Your feedback helps us understand customer experiences better, and we look forward to serving you again in the future. Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 3 out of 5 stars

    No Channel Numbers on Remote!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Insignia F30 43" TV to replace a TV that had problems and also to increase size a bit. Given my space restrictions, this appeared to be the best option. I am impressed with the TV, particularly the quality of the picture. I am not impressed with the Amazon system or the remote. Until I figured out how to bypass the default opening screen it was very frustrating as it would not return to where I had turned it off. That solved helped operation immensely. But there is no salvation for the remote. There are no channel numbers on the remote, making it frustrating to get to a particular channel. Since I do have an Amazon account I can use voice but I do not like having my TV monitored by Amazon or exposing my Amazon account to potential hacking. I did find a way to restrict some of that access but it should not happen AT ALL. I have NOT recommended purchasing because of this security situation.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for the master bedroom and I'm not disappointed. The picture quality is bright, has great depth of color, and is basically really fantastic. The remote lags a little behind when changing volume, but that's the only lag the remote has. Setup was super easy since we were already using Fire Sticks in our household. It connected to our WiFi within seconds, initial updates took about 20 minutes, and the app login process took just a few minutes in total. The sound isn't very deep and I find myself adjusting it often while watching a movie. I have not played with the sound settings as of yet, so this is based on their settings. My biggest sound complaint is when it's on the home screen an Amazon ad (movie, show, etc) will pop up and be 10x louder than the set volume. It's super annoying. I'd purchase this TV again for the price, ease of setup, size, and picture quality.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your feedback on the Insignia 43" Class F30 Series LED 4K UHD Smart Fire TV. We're glad to hear that you are pleased with the picture quality and ease of setup. Your comments on the remote and sound quality are noted and we appreciate the constructive criticism. If you have any further questions or concerns, please feel free to reach out to us. Thank you for choosing Best Buy. - Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 4 out of 5 stars

    Great replacement tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up and connections for my son’s game system. Great picture. Pretty straight forward sign in and set up for streaming apps.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi Rozi! Thanks for the great feedback. We're glad the setup was smooth and that your son’s gaming experience is off to a great start. Enjoy those crisp 4K visuals!

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Very affordable price and great value

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great deal and I love this Fire TV I've the regular fire stick. Very user friendly and the perfect size from my kids bedroom. The price was also great compared to others.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your positive experience with the Insignia™ - 43" Class F30 Series LED 4K UHD Smart Fire TV. It's wonderful to hear that you find it user-friendly and the perfect size for your kids' bedroom. The combination of affordability and great value makes it an excellent choice. Your feedback is appreciated and will be helpful for others considering this product. -Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Great TV at an amazing price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size and easy to add the legs to it. The color and quality is top-notch at an amazing price. I would highly recommend.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, Trey25, for your fantastic review of the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV! We're delighted to hear that you found it easy to set up and that you're impressed with the color and quality. Your recommendation means a lot to us. If you have any further feedback or need assistance, please feel free to reach out. We appreciate your support! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    No Owners Manual / $30 Recycle fee

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture Quality Good. This is almost a exact copy of my Toshiba that quit. I owned this for a week and still can't figure this out without a owners manual. It keeps asking for my amazon account I don't have. I miss the days you would plug in a new tv, scan the channels and tune in. The legs are wider for a sound bar, I like. It's cheaper than my dead Toshiba I also like. This is a love / hate relationship. I also had to pay $30 to recycle because the toshiba was from Japan. And I bought it at Best Buy with stickers on the back that said so. Not happy.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback. We’re glad to hear you’re enjoying the picture quality and design features like the wider legs for a sound bar. We understand that transitioning to newer smart TVs can be a bit overwhelming, especially when setup requires accounts or steps that weren’t needed in the past. Your comments about the setup experience and recycling costs are appreciated and will be shared with our team. We’re always working to make our products more user-friendly and your input helps guide those improvements.

      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    very good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Insignia 43" F30 Series 4K Smart TV – Real Talk Review I recently got the Insignia 43" F30 Series 4K UHD Smart Fire TV, and honestly, it’s a great value for the price. Picture Quality: The 4K resolution looks sharp and clean. Colors are bright, and for everyday shows, movies, or gaming, it definitely does the job. It may not compete with high-end brands, but for the price? Pretty impressive. Smart Features (Fire TV): Since it has Fire TV built in, you get quick access to Netflix, Prime Video, YouTube, Disney+, and more. The interface is smooth and easy to use, especially if you're already in the Amazon ecosystem. Alexa Built-In: Being able to use Alexa with the remote is super handy. You can search for shows, control volume, or even check the weather without typing anything. Design & Setup: The design is simple and modern. It’s lightweight and easy to set up—took me less than 15 minutes from box to watching. Sound: The built-in speakers are okay—not super powerful, but good enough for casual viewing. If you’re picky about audio, a soundbar might be a good idea. Final Thoughts: If you’re looking for an affordable 4K smart TV that’s easy to use and gives you all the streaming options, the Insignia F30 is a solid pick. Great for bedrooms, dorms, or even as a main TV on a budget.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best Buy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, picture, sound, and price. Just thrilled I got this TV

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Setup

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to Set up and a great picture. You can''t beat it for the price.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thanks, JohnT! We’re glad you’re enjoying the easy setup and stunning picture quality. Great value really does shine through!

      - Shiela | Insignia Support BBY-ExBrand_Insignia