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Customer Ratings & Reviews

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Customer reviews

Rating 4.6 out of 5 stars with 3086 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers recognize the amazing picture quality, ease of use, and reasonable price of the 43" Class F30 Series LED 4K UHD Smart Fire TV. Many also appreciate the TV quality, easy setup, and perfect size, with some mentioning the ability to adjust colors and tints. However, some customers have expressed concerns about the remote control and the TV stand. Additionally, a few find the user interface and advertisements to be intrusive.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 3,086 reviews
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Colors in 4k screw

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the tv good sound quality price was pretty cheap good picture quality the only issue I am having is in apps like you tube and paramount plus is when I notice the color flashes at times and one movie I was watching color was all screwed up going to probably bring back. mostly watching 4k stuff does not happen on my cable box don’t really know what’s going on. Anybody else having that problem on apps. Does not happen all the time can’t stand bringing things back such a hassle. But for the most quality it’s pretty good TV besides that issue. I thought it might just be the apps, but it don’t happen on none of my other TVs I would recommend this TV besides that issue it’s pretty good

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback and for sharing your experience with us. We're glad to hear that you appreciate the TV's sound and picture quality, as well as its affordability. We apologize for the inconvenience you've experienced with the color issues on certain apps, especially during 4K viewing. Our team takes feedback like this seriously to improve our products.

      Regarding the color flashes and issues with specific apps, this can sometimes be related to compatibility or settings. We recommend checking for software updates for your TV and the apps themselves, as updates often resolve such issues. If the problem persists, our customer support team is here to assist you with troubleshooting or finding a solution that works best for you. Your satisfaction is important to us, and we want to ensure you have a seamless viewing experience.

      Once again, thank you for your feedback and for considering recommending our TV despite this issue. We value your input and hope to improve your experience with future updates and support. Keith | Insignia Support https://www.bestbuy.com/site/insignia-43-class-f30-series-led-4k-uhd-smart-fire-tv/6562495.p?skuId=6562495 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Combo of Price, Quality, and Convenience

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a solid TV for my room and didn’t want to spend a fortune—this 43" Insignia totally came through. The picture is surprisingly impressive for the price—4K resolution looks clean, colors pop, and everything runs smoothly. What really sold me, though, is the Fire TV feature built right in. No extra cords or devices cluttering things up—just plug it in, connect Wi-Fi, and you’re streaming in minutes. Super simple and super convenient. It’s also a great size—big enough to enjoy your shows, but still easy to fit in smaller spaces. If I’m being picky, the built-in speakers are fine, but if you’re into sound, a soundbar definitely levels things up. Overall, this TV feels like a great value. Great picture, easy setup, and all the streaming apps I need right out of the box. Definitely recommend if you're looking for quality without the crazy price tag.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Exceeded my Expectations

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this tv to put next to a 55" tv in my living room so I can watch two football games at once on Sundays. I saw the price and thought I would give it a try. this is the first Insignia tv I have bought, my feeling was it doesn't have to be great but similar. Very happy the picture quality is awesome sound is great and set up is very easy. Next time I shop for a tv Insignia will be on top of the list.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience! We’re thrilled to hear that you’re enjoying your new Insignia TV and that it exceeded your expectations. It’s great to know that the picture quality, sound, and easy setup have made your football Sundays even better. We appreciate your support and look forward to being at the top of your list for future purchases. If you have any other comments or need assistance, feel free to reach out. Enjoy the games! - Carl | Insignia Products BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4k TV for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this as an open box product in excellent condition and I must say that it truly is. It has a great picture, great colors, and HDR10, it comes with a lot of features for the price point! While it is fine for gaming on Xbox or PlayStation, it isn't the greatest. If you want to utilize the max performance of your console (120hz refresh rate) then you might want to look for something else. But overall this TV is perfect. Highly recommend!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one of the best smart TV's I have ever bought! Easy set up and search functions

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice tv. Bought it for my son’s room and it was super easy to setup. Love the fire tv theme.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely Great for the Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this to replace a 43" Vizio, in our RV, that had lasted since 2012. Frankly, I can't believe this TV only cost $149.00. The picture is great. It was easy to set up. The fact that it has three HDMI inputs, which is great because we don't like Fire TV. We're able to have a our Roku stick and stick be able to attach a gaming system and BluRay player. The really surprising thing about this TV is the sound. Most TV's have really crappy on-board sound. This one actually sounds really good for TV speakers. I don't believe we will be needing a sound bar. Definitely recommend this television.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! This review reads like a love letter to tech! We’re so glad this TV exceeds expectations in every category—from setup to sound. Huge thanks, FyerdBerf. |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value 4K Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Insignia 43" F30 Series Smart Fire TV and I’m really happy with it so far. The picture quality is sharp and clear in 4K, and the colors look vibrant. The built-in Fire TV makes streaming super easy, and the interface is smooth and user-friendly. Setup was quick and Alexa voice control is a nice bonus. The sound is decent for casual watching though it could be better with a soundbar for a fuller experience. Overall, it’s a great value for the price and works perfectly.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is a wonderful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this Insignia LED TV because a TCL QLED TV that I bought first (and then returned) had just too good of a picture for me to watch. With that said, this Insignia LED TV is great. I bought this brand because I already had a 32" version that I bought two years ago. The sound and picture was great on that one, so I bought the 43" version to see if it was just as great, and it is. The picture is excellent and the sound is spectacular. The treble and bass sounds come through very clearly. No sound bar is needed, especially if you live in an apartment.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you again, DocJ, for sharing your thoughts on the Insignia LED Smart Fire TV. We’re delighted it’s meeting your expectations for sound and picture, and we appreciate your continued support. Tine | Insignia Support BBY-ExBrand_Insignia

  • Rated 4 out of 5 stars

    Overall very happy with it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this tv for awhile now and its been very reliable. Works pretty well with alexa for the most part. Sound quality is nice and the picture is very clear and bright. Theres only 2 things that i knocked off a star for and 1 is because when trying to dim the tv, update the tv, along with a few other settings it was actually pretty difficult to figure out where to go to do those things and 2 is because the remote that came with the tv went out pretty quickly and had to buy a replacement witch has already gone out as well. So while waiting for a new one weve had to result in using our phones as a remote witch isnt a huge deal its just a little inconvenient.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    A great buy. Happily impressed with this TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to get my Hulu subscription, antenna channels and free channels It works great. Great price ( I waited until it was on sale) and perfect picture. The set-up was not bad either. The new TV has many new features and ease of use compared to my last TV, so impressive in every way.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi Leona,

      Thank you for your wonderful review! We’re thrilled to hear that your Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV is working great for your Hulu subscription, antenna channels, and free channels. It’s fantastic to know that you got it at a great price and that you’re impressed with the picture quality and features. Your satisfaction is our top priority, and we’re glad to hear that the setup was easy and that you’re enjoying the new features! Patricia | Insignia Support https://www.bestbuy.com/site/insignia-43-class-f30-series-led-4k-uhd-smart-fire-tv/6562495.p?skuId=6562495 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Excellent TV for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality, the size is perfect for my placement. Sound quality is good, This TV is an excellent buy for a very low price,

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Insignia TV exceeded my expectations for the price! I was pleasantly surprised by the sharp picture quality and vibrant colors of this Insignia TV. The smart TV features are easy to navigate, and I can easily access my favorite streaming services with just a few clicks. The size is perfect for my living room, and the sleek design complements my entertainment center well. I also appreciate the multiple input options, making it easy to connect all my devices. This is a fantastic value for the money, and I highly recommend it to anyone looking for an affordable and reliable TV for their home." Key takeaways in the review: * Excellent value for the price: Emphasizes the affordability and good quality. * Sharp picture quality and vibrant colors: Highlights the visual appeal. * User-friendly smart TV features: Points out the ease of navigation and app access. * Suitable size and sleek design: Emphasizes the aesthetics and practicality. * Multiple input options: Highlights the versatility of the TV. I hope this review is helpful!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed and thoughtful review, NealH! We're thrilled to hear that your Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV has exceeded your expectations. It's wonderful to know that you're enjoying the sharp picture quality, vibrant colors, and user-friendly smart TV features. We're glad the size and design fit perfectly in your living room and that the multiple input options are meeting your needs. Your insights are incredibly valuable and will surely help others in their decision-making. Enjoy your new TV! Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New T.V.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very Happy with my new TV , perfect size and very clear and beautiful picture ,

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, user142036Granddaughter, for your feedback! We're thrilled to hear that you're very happy with your new Insignia™ - 43" Class F30 Series LED 4K UHD Smart Fire TV. It's wonderful to know that the size and picture quality are perfect for you. If you have any more thoughts or questions, we're here to help. Enjoy your TV! Jeth | Insignia Support. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Product is easy to work with.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoy the tv. Nice picture Very nice colors. Easy to work with and set up as well. I would definitely recommend to other customers.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV. We replaced a samsung with this...

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV. We replaced a Samsung 1080P HD TV with this. The old TV must have been matte finish, because we immediately noticed much more reflection. There's no way to search for matte finish TVs at BB, but it might be a good idea to try to do that. For the reflection, I altered the angle of the TV and that fixes the issue of a nightstand lamp... Another issue I noticed is that low-def video (I was watching something made in 2001 from BBC on Amazon Prime will be much better if you go into PICTURE and turn off lots of extras like 'edge control' super resolution (what is that?) and maybe even, counterintuitively, turn down sharpness. After that, I enjoyed the picture of the low-def content. the regular UHD picture is good and can occasionally be excellent. Sound is good, after I changed AUDIO to 'clear voice' and increased the treble. If you wanted to increase the audio even more, you could put a piece of cardboard or wood behind the legs, which would reflect the sound to you, but I haven't needed this. A good TV for a low price. I don't generally think Insignia products are good, but I've bought several insignia 24" TVs to use as monitors and small TVs and they have been very good.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the detailed feedback! We appreciate your insights on reflection, low-def picture adjustments, and sound. Your tips are helpful. We're glad you find the TV a good value and appreciate your experience with our smaller Insignia TVs. - Carl | Insignia Products BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV, DESPISE the built-in platform

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let's just make one thing clear; I despise Fire TV. It's slower and annoying when searching. It just doesn't work for me the way Roku does. I decided to hook a Roku stick into the HDMI, and change the input to the Roku every time I turn it on. Much preferable to Fire TV. With all that said, this is a great tv for the price even as a 2 year old model, and the set doesn't hurt the Roku stick's performance at all. The picture is sharp, the sound without a soundbar was/is good enough, and it was easy to attach to a rolling stand for portability. If you like Fire TV, you'll be easier to satisfy than I am, but I still recommend this brand even if you need to add a Roku stick to your purchase.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for the honest and detailed feedback. We totally get that Fire TV isn’t for everyone—great call on using a Roku stick to make it work for your setup. It’s awesome to hear the picture and sound quality still impressed you, and that the TV plays nicely with your preferred platform. Your workaround and recommendation are super helpful for others who might feel the same. Enjoy your viewing!

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    Office manager

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was very easy to get set up and has all options you need. Is very good quality for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 4 out of 5 stars

    What a buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was deal of the day. Went to store, made purchase, loaded purchase into vehicle. Came home uploaded software and now enjoy watching tv. Easy peezy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup, great picture and sound, easy to navigate and lots of fearures to keep you entertained. Highly recommend this tv

    I would recommend this to a friend