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Customer Ratings & Reviews

Your price for this item is $199.99
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The comparable value price is $379.99

Customer reviews

Rating 4.6 out of 5 stars with 2302 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.5 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers recognize the 50" Class LED 4K UHD TV with HDR Roku TV for its exceptional picture quality, affordable price, and user-friendly Roku TV platform. Many customers appreciate the easy setup process, while some express concerns about the remote control and volume.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 2,302 reviews
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV with the recommendation of a geek squad rep. I was looking for a 50" TV and most were more exspensive than what I wanted to pay for a second TV. Went with geek squad recommendation, glad I did. Picture is great, as is the sound. It is truly a smart TV with many apps. If I needed another TV this is the one I would buy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Don't be scared to get a non brand name TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always purchased Sony Bravias but have recently gotten a few of these to use at work and they are amazing. First off you can't beat the price considering they are 4k and come with the Roku built in. I can tell a difference between a 4k Bravia and this but if you are just streaming Netflix or watching cable TV you will notice 0 difference between this TV and one that's twice the cost.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great TV, easy to use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my kids to use in the basement. It was very easy to set up. I love that it has the Roku built in. It's very easy to use for the kids. A few days after using it though, a red line appeared down the middle of the screen. I brought it back to Best Buy and got a new one. Hoping this doesn't happen again. The kids have no problems using the tv and the picture is beautiful.

    I would recommend this to a friend
  • Pros mentioned:
    Price, Smart tv

    Rated 5 out of 5 stars

    Excellent 4K 2160p Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not have made a more wise and pratical decision by purchasing this product. When I learned that Insignia Televisions are made by both Samsung amd LG, my decision to buy it was a no brainer. The added Smart TV feature (by Roku) is also awesome. No need in spending the extra coins just for a name. I'm more than satisfied.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very affordable, high-quality product, I would recommend this to anyone, I have been extremely happy, I also had a sound bar that I connected with ease and that gave me a superb product at an unbelievably bargain. So I have a great functional theater set at a very affordable price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 4 out of 5 stars

    Great TV for price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have loved this TV. The UHD picture is beautiful. The built in Roku is very handy. I can watch movies off of a thumb drive or stream from the net. The only negative i can think of is how bright the light is on the front of the TV. The TV is in my bedroom and the light that’s on when the TV’s off is very bright. I used electrical tape to cover the light up.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Really Happy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is very straight forward setting up out of the box. I attached mine to the spine of a 3 tier table with no problems. The colors are vivid, and for the price I got it for brand new, the cost to performance ration was really good. Sound is decent and can fill a 175 sq foot room with no problems.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We walked into the store to purchase a 50" Insignia TV. When we arrived, we walked by this product, and noticed the price. ($10 less than the standard 50"). We asked an associate for a brief explanation, and were pleasantly surprised. So, we purchased the TV. Great picture, Great sound, easy to connect to cable and other consoles. Would purchase again.,

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Very nice upgrade!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with the new Insignia TV. It was easy to set up and the picture size and quality is breathtaking. My wife and I are still learning how to use the Roku program but so far, I am very happy with what I have seen. If it works out well, I plan to cancel cable TV sometime in the future.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my daughter and she loves it! She says the picture quality is very good, and she is thrilled with the Roku streaming options. She doesn't miss cable at all. $379 for a 50" 4K TV with Roku? How can you go wrong?! :)

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    Really nice set at a great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its only a 60 refresh rate but I do not notice any issues with game play or watching sports. The interface and remote are very easy to navigate. My only con is the Ruku setup is a bit of a pain in the butt as you need go online (phone or computer) and go through a ridiculous number of screens to create an account. But once its set up it works great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great price for Great quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been really impressed with the picture quality of this tv. The additional features for the price is great! I haven't had this tv long to know much about the durability but first impressions is that Insignia has a great affordable product that I will likely look into buying again in the future.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Good tv for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and sound. Was told I would need a sound bar but it is plenty loud enough. Only problem is remote. Too small for my big hands and no numbers on remote. Can not buy one that does because it will not work with the tv.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture, very easy to set-up and easy to learn to use. the roku functions are fast and simple to follow. Remote is simple to use. The only negative is the remote does not have headphone/earbud connection as other roku remotes do. actually, will be purchasing this brand og tv again soon.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Impressed so far...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While we have only had this TV for a month, so far it has been doing just fine. The initial set-up was very easy. The colors are vivid. No problems with gaming. The price was good. All in all it is as satisfying as any of the other sets we've used (this is our first Insignia).

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    First 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Now that the prices have gone down in 4k i pulled the trigger and bought this insignia. I have had great experiences with Insignia in the past and, so far, this one has been great. I love the integrated Roku TV experience! The only drawback (minor so far) is that the remote seems to be IR/line of sight, unlike the regular Roku.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    Bang for your buck

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have not found anything wrong with it yet, knock on wood. Great having the Roku built in for less mess, especially for wall mounting. The remote has extra features as compared to Roku 3/4. Picture quality is A-okay. Worth the purchase. Can easily swith to cable/antenna etc.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love Roku tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Ease in using Roku channels as well as my Amazon, Stars, and Netflix. Have just pre-ordered the new wireless audio that works with the Roku tv. The speaker will be voice activated and automatically adjust the volume during commercials. Can’t wait

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV for living room

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had bought this to replace an older 40” tv for my parents as a gift for Christmas. Insignia did great with this TV, the roku tv is easy to set up and easy to use. Great picture quality, as I would definitely consider upgrading or switching over to Insignia products.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s a great smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had it for a couple months now and I am super happy with it! I had a Vizio TV and the tv would not do any smart functions but this TV was easy to set up and is easy to use! Picture is great Connects to the WiFi easily Has many smart features Easy to set up

    I would recommend this to a friend