Customer Ratings & Reviews

Needed a large tv for living room. Picture quality is great. Roku is the best. Definitely great tv & will probably buy another soon

Because I got this tv just a few days ago, it’s too early to say anything specific. The picture quality is good. The remote control doesn’t have numbers, just up and down option, which is not convenient.

Got this for my son for his room. He's a gamer primarily. Easy to set up. Nice picture. Set up Netflix in just a few minutes.

Moved into a new house and needed a bigger tv. The price and quality were great. The geek squad hung it for us and did a great job.

I was just looking for a cheaper tv so I went with this one and it was far better than my expectations. Great purchase.

I bought an Insignia 39" in 2012 for $329; my new 55" is 4k and looks great and cost $299! Easy to set up and fun to have a new TV

This is a great tv for me. This is actually the second one that I have purchased of the exact same kind. The biggest reason I bought it was because I don't have cable or satellite, I have subscription services and this has ROKU built in. This TV has all of the apps I need for those services and TV Apps to log-in and view past content (PS Vue, Amazon, Netflix, Hulu, CBS All Access, ABC OnDemand, FoxNow, HGTV, etc) all built into the TV. My LG doesn't have that and I need an external box. I am all about less clutter.

We absolutely love this tv. The picture is great! Love the many Roku options for free streaming tv. Great quality for the price!

Good picture after you turn off motion blur, easy setup, not bad for a more basic 4K tv. Hate having to select the hdmi input each startup and there may be a way to change that setting, I haven't looked

Excellent smart TV, does what it is supposed to do. The sound is excellent and the remote works from across the room.

Couldn’t pass on the price. It’s no Samsung as far as quality but for the price it cant be beat. Having Roku is awesome as well

For a Budget 4K TV this is really good! Playing my Xbox one X on here is smooth and very clear. I love this TV. The fact it has Roku makes it even better, I can get to Netflix, Xbox, Regular TV, Sling, Hulu, Amazon and MORE with a few button taps.

Wanted to get a 4K TV and saw the deal on this and couldn’t pass it up! Works wonderful, and it’s a quick and easy set up!

This is the perfect entry level 4K tv for people not wanting to spend a fortune! Great color in the picture on all ranges!

The Insignia brand you can’t go wrong with! Great picture! We purchased 3 TVs a few weeks ago. The TVs we were replacing were also all Insignias and we gave them away to our friends to enjoy! They were all between 6-8 years old all still had great pictures, and running great. We were looking for the new smart TVs for our home. Best Buy Staff in Menomonee Falls couldn’t have been more helpful!

We purchased this for our game room and have not been disappointed! Great picture and quality- especially for the price!

Would suggest everyone to buy this ROKU TV. It does what the description says. The picture quality and the sound are awesome.

This television has a really good picture with great quality. I like how the tv is real easy to set up and maneuver through.

Bought this TV when it first went on sale for $399 before Thanksgiving. Glad for the free delivery since this is big! The picture is outstanding. Even a normal HD cable channel looks better on this TV. Excellent black color for the video as well. My only problem with assembly is that that the 3 HDMI ports are not labeled. You can't lift this AND move the HDMI cables, so you want to get the ports right. I did not and had to wait until a friend was over to move things around.

Very versatile and roku built in is just a must after using this TV. Picture is very good and UHD video looks wonderful.