Customer Ratings & Reviews

Purchased the TV for my younger brother. Primarily used for streaming as well as using a PS4 (non pro) Setup was fast and easy, you pick which services you want to use and the TV does the rest during setup with your Roku Account. I watched an episode of Planet Earth II on it and was blown away at the detail and clarity of the picture. Doesn't have HDR but that wasn't something he cared about having.

This is a great TV! It’s my first smart TV and it’s about time. It’s well made and has a great picture. I was nervous about buying Insignia because normally I’m a name brand type of buyer. I love it so far and the only gripe is that the Roku doesn’t have the speak to search function. No more Siri-like searches like the Roku 4 on my other TV. You have to type it in the old fashioned way. First world problem I guess.

Big time happy with this purchase. The quality of the 4K is so real looking it takes awhile to get use to it. It feels like you’re on the set watching the movie or tv show being filmed. Also, all the built in programs and functionality on this set gives you way more choices on how and when to view your programming. Thanks Bestbuy for recommending this tv based on my wants and budget!

Picture is amazing. Love the Roku app being built in. Great price Great TV

Exceptional image display for the price! Old shows and DVDs appear to have enhanced quality and depth. Although not recommended, it was light enough to be easily handled and wall mounted by one person. The Roku is an added bonus for those looking for Smart TV features. Built in sound is a bit weak and tinny, so a supplemental sound is essential if you are looking for a theater experience.

I have been a lifelong Samsung product person owning all the TVs and Blu Ray players, etc in my home by Samsung. With money getting a little tighter I bought an Insignia TV for my tractor trailer and liked it so much when it came time to buy a new 55 inch TV for the house I bought an Insignia 4K TV which I have been very happy with. Especially that it’s a Roku smart TV for the price!!!

Wasn't sold on buying a smart tv. But it's the way to go, you can still watch tv through cable, or watch streaming tv. Wasn't sure of the brand, but Samsung makes these TV's.This tv has great picture quality.Doesn't come with regular remote, but if watching through cable or dish your cables remote works just fine.Best of all got this 55 inch tv for $400 on sale.Best tv I've owned

Have only had this a few weeks now, but was surprised to see how good this looks for such a cheap price on a 55" TV with ROKU built-in. All the options were easy to use. The remote is great - only issue is you cannot enter numbers for channels, but that's not a huge deal. We have this in a patio room and the sound is surprisingly good without any extra add-on speakers.

This tv is so awesome. I love the graphics and the picture quality is so great that it makes everything seem so lifelike. Love the size as well it’s almost like I’m at the the movies. Roku is a wonderful addition with this tv and I have some many new channels at my fingertips and I also love the finding new apps on the Roku channel and discovering new things to watch.

this TV is amazing, the quality of the picture make it look like you are watching live TV not video, the ease of using remote without all the buttons of a normal remote. with built in Roku eliminates the need for dvd/blue-ray players with Netflix, you tube etc because you can get it all in one spot, the only remote I use are cable and TV now unless I watch a dvd

So good, that we went back for a second TV and decided to take the same one! We love everything about this TV. My son uses his TV for gaming and he is happy with it. Ours in the living room is mostly for Netflix, it's so convenient, easy installation, programming and very simple to use. The quality of the image and sound is amazing for the price.

This is my second flat screen TV that I have ever bought. This one has 4K resolution at an incredibly low price ($350). The low price is achieved by using a technology called Roku so it has no built in tuner, you must connect a device like WIFI, a cable box, DVD player, Apple TV, etc. for that. The picture quality is really good for such a low price!

I bought this tv as a replacement just to have. I reperposed my old one to my son which wasn't more than 3 months old. I love it. The picture is great and it sounds good to me. A friend bought a higher brand Sony and says the picture is the same if not better. The 4k is super clear. I will definitely be buying another one to replace my daughters tv.

Good price on this TV. Picture is nice and sharp, color is great.

It's good for the price, but the remote is not the best. I like having roku built in but the os is a little wonky.

Love this tv Great picture easy set up . GREAT PRICE.

Easy install, great picture and even greater value.

Was getting a TV for my parents on Black Friday, surprisingly this caught my eye with how clear it was. I wanted to get them a Roku based TV because they're very easy to use. The picture quality is very good on here for the price. Obviously there are better TV's out there but if you want a solid 4k TV for a good price, this is a good option!

excellent color, easy to use, great price, love love our tv

Having cut the cords years ago, a Smart TV is a must. Couldn't find another 55" unit that was as economical as this one at time of purchase. I already had a few of the 32" Roku TV's from Insignia so I was expecting more of the same experience (generall positive) only on a larger scale. Didn't really need the 4k res, but wasn't going to turn it down when its the same price as the 1080p. No HDR, but this is for the family room and not the home theater so its fine.