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Customer Ratings & Reviews

Your price for this item is $424.99

Customer reviews

Rating 4.7 out of 5 stars with 594 reviews

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Rating by feature

  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.8 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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94%would recommend to a friend

Customers are saying

Customers enjoy the X4 8K 360 Degree Action Camera's outstanding video quality, ease of use, and overall performance. Many are impressed with the battery life, insane resolution, and smooth stabilization. Some customers noted that the camera can get very hot, and a few felt that the price was an issue.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 594 reviews
  • Rated 5 out of 5 stars

    Insta 360

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this for rides on my motorcycle love it so fast but also works great for family events!!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best 360 cam

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of a kind camera this a must have ur videos will never be the same

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Without words

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had never seen a camera that was "Fun" I loved it I use it a lot to ride my jetski

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Insta 360 X4; Fantastic 360 camera!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic 360 camera! The Insta 360 X4 is a great value and leap forward in 360 video camera tech.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great camera no issues

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera under water I love it. There’s nothing I would change it’s just perfect

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Like you have your own papparazzis

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    To many angle to choose from and its so good for social media and feel like a star

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great Camera, Water Damaged

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera is amazing in technology, but mine broke

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Dash Camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera with expandable storage not perfect but i can still use it as a Dash Cam battery life is not so great around 1 hr 33 mins that's why i ordered several back up batteries.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Incredible, Durable & So Much Fun To Use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Insta360 X4 8K 360° Action Camera as a gift for my husband a little over a year ago, and it has easily become one of his favorite gadgets. It’s been through just about everything with us — car meets, K9 training sessions, house hunting adventures, family trips — and it has performed flawlessly every time. The 8K 360° footage is unbelievably crisp, and the stabilization makes even the most active moments look smooth and professional. The camera is lightweight, easy to use, and surprisingly durable, which has been perfect for all the different environments we’ve taken it into. My husband loves how creative he can get with the shots, and the editing features make it simple to turn everyday moments into amazing videos. After a full year of use, it’s still going strong and continues to impress us. If you’re looking for a high‑quality, reliable action camera that captures everything around you, this one is absolutely worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Video quality

    Rated 4 out of 5 stars

    not as good as the new X5 in low light

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X4 raises the bar for 360 action cameras. The 8K footage is incredibly sharp, and it makes a big difference when reframing shots — details stay clear even after heavy cropping. FlowState stabilization is excellent, keeping everything smooth whether mounted on a car, helmet, or handheld. The app integration is one of my favorite parts: reframing, tracking, and exporting clips is quick and intuitive, which saves a lot of time in post. The battery life is better than older Insta360 models, though I’d still recommend extra batteries if you’re shooting all day. It’s slightly bulkier than the previous generation, but that trade-off is worth it for the image quality and new features. Overall, the X4 feels like a must-have tool for creators who want flexibility and cinematic results from a compact setup.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Overheat easily

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Doesn’t work, very disappointing, every time have errors

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life, Video quality

    Rated 5 out of 5 stars

    Smashed my x3, so I got an x4

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading from the Insta 360 X3 to the new Insta 360 X4 has been a huge step up, and I couldn’t be happier with the decision. The X3 was already a solid camera, but the X4 feels like a whole new level of performance. The video quality is noticeably sharper, especially in low light, and the stabilization is even smoother than before. I also really appreciate the improved battery life—it lasts longer on shoots, which makes a big difference when you’re out and about capturing content. The touchscreen feels more responsive compared to the X3, and the overall design still has that same sturdy, compact build that I liked about the previous model. What really stands out is how much more efficient the X4 is—it’s faster to process footage, and the editing workflow feels less clunky than it did with the X3. If you enjoyed the X3, the X4 feels like the natural next step. It’s familiar enough to feel comfortable right away but refined enough that you really notice the upgrades.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Ease of use, Video quality

    Rated 5 out of 5 stars

    Only used it a few times, so far I love it.....

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a long time GoPro owner/user. With all the "bugs" that have been causing me to lose a whole lot of footage in the recent models I have been looking into camera options. The main comment that made me take a long hard look at the Insta 360 cameras was they don't have "bugs" like GoPro. After a whole lot of reading reviews, watching videos, and reading actual owner/user feedback I invested in an Insta 360 X4. I have only used it a handful of times but my initial impression is good. The video editing definitely is different than what I am used to and to be honest is one of the things that kept me from getting an X4 sooner. I've used the editing program a few times and have been able to get through it to make a few videos and it does take extra time but it's not too bad. The X4 is amazing. Being able to pick out any view I want/need is awesome. The video quality looks excellent to me. The camera seems to be fairly straightforward to operate. I have been only a little confused with finding the settings I want to change and getting them set where I want. As I said I have only used it a handful of times so I can't say much of anything about the long term use and or durability. I will say that the battery life is fairly impressive. I got more life than I expected and I am using the X4 in the 8k 30fps mode. Well done Insta 360.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Resolution, Video quality

    Rated 5 out of 5 stars

    Amazing Quality and Next-Level 360 Experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this product! The Insta360 X4 is truly a game-changer for anyone who loves capturing immersive content. The 8K resolution is absolutely stunning — the image clarity and video quality blew me away. It’s super easy to use, and the app makes editing your footage simple, even for beginners. The stabilization is incredible, making every shot look smooth and professional, even when recording action scenes. The battery life is much better than I expected, and the new design feels solid and durable. Whether you’re into action sports, travel vlogging, or just love recording family moments in a creative way, this camera is totally worth it. Highly recommend it — it’s one of the best 360 cameras I’ve ever used!

    No, I would not recommend this to a friend
  • Pros mentioned:
    Overall performance, Video quality

    Rated 5 out of 5 stars

    Best 360 for motorcycles

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera. Sturdy on my motorcycle. Clear images and videos. The editing app is SICK. Picture is a still from a 360 video at 60mph, check out how clear it is! Only thing that sucks is that without the longer stick, the distortion is pretty significant. The picture is with the camera mounted directly onto my handlebar.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Ease of use, Video quality

    Rated 5 out of 5 stars

    Love love love this camera!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and easy to use. Battery life is decent for the quality it produces but i recommend getting extra. My favorite function is the 360 recording and the ability to edit in 360 as well. It traces objects and has many more exciting features. Ive bought 2 already!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Video quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Next-Level 360 Camera with Stunning 8K Clarity

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 X4 is hands down one of the most powerful and versatile action cameras I’ve used. Shooting in 8K opens up incredible detail and flexibility for reframing content later. Whether you’re capturing adventures, vlogs, or cinematic shots, this camera handles it all with ease. The video quality is outstanding, and the built-in stabilization (FlowState) makes everything look smooth, even when you're moving fast. I also love the new single-lens mode for traditional wide-angle shots in 4K — perfect when you don’t need 360. The invisible selfie stick effect is still super cool, and now with even better battery life, I can film longer without constantly recharging. Build quality feels premium, and it’s waterproof out of the box, which makes it ideal for travel or outdoor activities. If you're serious about content creation or just want the most future-proof camera out there, the X4 is absolutely worth it. Highly recommend for creators, adventurers, or anyone who wants to capture life in full 360° detail!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Resolution, Video quality

    Rated 5 out of 5 stars

    Intsta 360 x4

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Intsta 360 is actually the best action camera out there Quality is amazing films up to 8K to 30 fps hold of quite a bit of storage battery life is enough for what I need it for films amazing videos

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Ease of use
    Cons mentioned:
    Heat dissipation

    Rated 4 out of 5 stars

    Fun Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive camera! I was skeptical of these after seeing distorted videos, then I thought about using it for an inspection project and was pretty impressed. I was hoping for more detail when you zoom in, but overall it gets the details needed for the task. Battery charges fast, fairly intuitive controls, about the only negative I've found is that it gets hot fast and the lenses seem vulnerable. Video is fairly poor in darker areas.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Video quality

    Rated 5 out of 5 stars

    8K Immersion: The Insta360 X4 Revolution

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 X4 is a significant leap forward in 360-degree action cameras, making it a top contender for both amateurs and professional content creators. Its standout feature is the new 8K 360-degree video capture, which provides incredible detail and allows for more flexible reframing in post-production. The camera also boasts a much-improved battery life, lasting up to 135 minutes at 5.7K30fps, a substantial increase over its predecessor.

    I would recommend this to a friend
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