Customer Ratings & Reviews
- Model:
- 43UA7700PUB
- |
- SKU:
- 6621803
Customer reviews
Rating 4.6 out of 5 stars with 221 reviews
(221 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.5
Rating 4.5 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Customers are saying
Customers have good things to say about the picture quality of the 43” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025), frequently praising its excellent image. The TV's ease of use and lightweight design also receive positive feedback, with users highlighting the simple setup and convenient size. Many appreciate the television's manageable weight, making it easy to wall-mount or place. The size of the TV is also considered ideal for various spaces.
This summary was generated by AI based on customer reviews.
Rated 5 out of 5 stars
bob ryczek
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.great purchase totally satisfied would highly recommend to anyone
I would recommend this to a friendRated 4 out of 5 stars
Interesting
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Still learning all the functions. Interestingly different.
I would recommend this to a friendRated 3 out of 5 stars
Few apps available.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Disappointed in limited number of apps available with base tv.
No, I would not recommend this to a friendRated 3 out of 5 stars
Poor customer service.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I could 't find anyone to help me. TV does not have a very good picture.
No, I would not recommend this to a friendRated 3 out of 5 stars
Good picture quality
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sound quality not so great, you would need to buy. Soundbar.
I would recommend this to a friendRated 3 out of 5 stars
Nut worth it
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has some problems like when setting up the TV for the first time the person given instruction is slk hyienyom
No, I would not recommend this to a friendRated 2 out of 5 stars
not interested
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.poor sound quality inferior construction not enough ports
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Chris. Thank you for sharing your thoughts on the LG TV (43UA7700PUB) model. We appreciate your insights and understand how important sound performance, build quality, and connectivity are to your experience. For sound quality, we recommend exploring the TV’s audio settings under “Sound Mode” and trying options like “Clear Voice” or “Cinema” to enhance clarity and depth. Connecting an external soundbar or speaker system via HDMI ARC or optical out can also provide a richer audio experience. You can find more tips here: https://www.youtube.com/watch?v=2aF0XLguYBs. If you’d like help reviewing your setup or exploring accessory options, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to assist. ^Juvy
Rated 2 out of 5 stars
Cheap buy for those needing one
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.If you're looking for a cheap get by tv, buy this, if you're looking for slow streaming, and adjustments to tv color and brightness changing on their own, buy this. It's so bright it could lead Santa's sleigh this year. The ability to program shows for future watching is nice.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Dianias. Thanks for sharing your thoughts on the LG TV (43UA7700PUB) model. We appreciate your detailed feedback and can definitely see how automatic brightness and color shifts might feel overwhelming at times.
To help manage those changes, we recommend turning off Auto Picture Mode and Energy Saving settings. You can do this by going to Settings > All Settings > Picture > Picture Mode Settings > Auto Picture Mode and setting it to Off, then navigating to Settings > All Settings > General > Energy Saving and selecting Off there as well. This will give you more consistent control over brightness and color. For more help, visit https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you'd like help fine-tuning your settings or exploring other features, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to help. ^Juvy
Rated 1 out of 5 stars
Unbelievably slow…like RIDICULOUSLY slow.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.If you connect this straight to WiFi without an Apple TV or other streaming box, you’re going to waste your time buying it and returning it. You can’t watch anything without a big time lag or seeing the circle spin while it loads. I’ve owned TV’s that are 10 years older than this one that would put it to shame. Back in the box you go, it was nice knowin’ ya! Actually not really nice…all this did was cause frustration. Horrible TV. Sony has never disappointed me. My mistake for buying it.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, John. Thanks for sharing your experience with the LG TV (43UA7700PUB) model. We appreciate your feedback and understand how important smooth streaming is when using built-in apps.
If you're seeing frequent buffering or lag, we recommend checking your network speed and ensuring the TV is connected to a 5GHz WiFi band for optimal performance. You can also try clearing the cache in the TV’s settings under General > System > Application Manager, which can help improve app responsiveness. For more help, visit https://www.lg.com/us/support/help-library/tv-video-lag--20150774974899. If you'd like us to assist further or help confirm your network settings are optimized, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to help. ^Juvy
Rated 3 out of 5 stars
Many features, but slow interface and poor audio
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Good amount of features, but interface is a bit slow to navigate. Also, the built-in speakers have a tiny sound.
No, I would not recommend this to a friendRated 3 out of 5 stars
Volume
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Can not hear with TV own speaker. Have to turn up volume to 50 to heR
No, I would not recommend this to a friendRated 2 out of 5 stars
Bad placement for power cord.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The power cord is in a weird place on the back of the TV. If you mount this tv, the mount will cover the place where the power cord goes.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Jannelle. Thank you for sharing your experience with your LG TV (43UA7700PUB) model. We understand how important it is to have a smooth installation process. On this model, the power cord port placement can sometimes be covered by certain wall mounts. A helpful step is to use a right‑angle power adapter or select a mount with an open back plate design so the cord can fit securely without obstruction. You can find more guidance here: https://www.lg.com/us/support/product/lg-43UA7700PUB.AUSQ. If you’d like further assistance, please send us an email at lgdigitalcare@lg.sprinklrsupport.com with a brief description of the issue so our team can review next steps. ^Juvy
Rated 2 out of 5 stars
LG is a solid company but not this TV.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Everything great except the picture. The cinema picture mode was particularly not good. Picture does not go very bright in general. Traded it in for a TCL that was 15 dollars less and have zero regrets.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi there. Thank you for sharing your experience with us regarding your LG - 43 Class UA77 Series LED AI 4K UHD Smart webOS TV. We understand your inquiry about the picture quality, particularly the brightness and the Cinema picture mode.
We want to help ensure you get the best picture possible from your TV. A simple step to improve brightness is to check the Picture Mode Settings. You can often adjust the Backlight or OLED Pixel Brightness within the Picture settings menu to increase the overall brightness.
https://www.bestbuy.com/product/lg-43-class-ua77-series-led-ai-4k-uhd-smart-webos-tv-2025/JJ8VPZT652
For further assistance and to explore possible solutions for any specific concerns you may have, please send us a private message on Social Media @LGUSSupport. We appreciate your patience. —Renzo
Rated 3 out of 5 stars
Maurpat
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice value for the money. Best Buy made purchase easy
I would recommend this to a friendRated 2 out of 5 stars
Have to buy upgraded remote to use all features
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Remote that comes with TV does not use voice, Alexa, or AI functions. Have to buy an upgraded LG remote for $50 to use all the functions of the TV.
No, I would not recommend this to a friendRated 1 out of 5 stars
Not worth the great price
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've had this TV for 3 months. Now it just buffers my streaming channels. I'm not a tech type person but I don't like the OS on this TV either. I find it's difficult for me to usem. I wish I never got this TV!
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, there. Thank you for sharing your experience with the LG TV (43UA7700PUB) model. We appreciate your feedback and understand how important it is for your TV to deliver smooth streaming and be easy to navigate.
To help improve streaming performance, we recommend checking your network connection by going to Settings > Network > Wi-Fi Connection > Advanced Settings. If your signal strength is low, try moving your router closer to the TV or using a wired Ethernet connection for better stability. For more information, visit https://www.lg.com/us/support/help-library/lg-tv-troubleshooting-your-tvs-internet-connection--1426626051711.
For help navigating the webOS interface, you can explore step-by-step guides on our webOS support page — it offers tips to make things easier and more intuitive. If you’d like us to assist further, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We're here to help in any way we can. ^Juvy
Rated 1 out of 5 stars
Frustrating
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV Screen was broken. Looked fine until we turned it on to try to set-up the TV Set. The screen appeared to be damaged (looked like wrinkles on a screen protector). However, there was no screen protector. We returned this and received another with very similar damage noticed after we turned it on. Returned this one and purchased a different brand. No problems with new set.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, there. Thank you for sharing your feedback with us regarding your LG TV (43UA7700PUB) model. We understand your experience about receiving two TVs with similar screen damage right out of the box, leading you to choose a different brand. We strive to provide reliable, high-quality products and exceptional services to ensure a smooth experience from unboxing to setup.
A common troubleshooting step, if you were to encounter this with an LG TV in the future, is to always power on the TV and check the screen for any anomalies before completing the full setup, if possible. This allows for immediate identification of such issues.
For further assistance, please send us a private message on social media @LGUSSupport and our team will be more than happy to explore possible solutions. ^Juvy
Rated 1 out of 5 stars
Software issues
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So many software issues that LG support could not help with.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Anon. Thank you for sharing your experience with us. We understand your concern regarding software issues with your LG TV (43UA7700AUA) model. Our goal is to ensure you have a smooth experience with our smart TVs, and we’re here to help.
Start by performing a full power cycle: unplug the TV for 60 seconds, then plug it back in and hold the power button on the remote for 10 seconds. This can resolve temporary glitches. Also, ensure your TV has the latest firmware by going to Settings > All Settings > Support > Software Update. For more help, visit https://www.lg.com/us/support/help-library/lg-tv-how-to-update-an-lg-smart-tv--1430510575535.
If you have further questions, feel free to message us on social media @LGUSSupport. We’re always here to assist. ^Juvy
Rated 5 out of 5 stars
Works wonderfully as a PC monitor
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.General->Game Optimizer->On (if you're using for a PC display or gaming). Support->Privacy & Terms->Do not sell my personal information (if you feel like buying a TV isn't an offer to watch you) LG's UA77 is the 2025 update for their fairly entry level TV. The UA77 is an excellent IPS panel that supports 4:4:4 color, has a fast response time, and subpixel arrangement is amenable to PC usage (standard RGB). If you're looking for a big monitor on a budget, the UA77, specifically the 43" version, is just about perfect. I've setup the UA77 a few times, and LG's initial setup is long, but not difficult. Specifically I skipped a lot of it since my use case isn't the smarts of the TV (which are excellent - I'm a big fan of WebOS just due to it's Palm history). Overall setup is super easy with this TV. The remote is awesome and a great update from the more chunky LG remotes of the past TVs. You still get the magic remote with on screen cursor that tracks motion, but you get a more traditional, flat, candy bar style remote. Core functions like volume and channel change are mapped to a rocker which feels pretty natural. There are 6 buttons mapped to services (Netflix, Prime Video, Disney +, LG channels, Sling, and Alexa). Build quality seems quite solid. The backing is plastic and minimal, and the frame seems aluminum. Bezels are thin, but the display has dark areas that are not display so these bezels are not quite as thin as you'd think. The display bottom is the only edge that aligns with the display frame. This isn't too distracting, but feels disingenuous. The panel I received was perfect. No dead pixels, stuck or otherwise. Brightness isn't amazing, but not bad. I've certainly had brighter TVs and monitors, but this falls under the 'sufficient, but don't expect HDR performance'. There is IPS glow, but I didn't see any major panel inconsistencies or corner bleed. If you're using this for a PC monitor you can generally just go to General settings->Game Optimizer->On. This enables ALLM, VRR, and low latency which are awesome bonus features in this generation. You can set many of these settings separately and manually, but it simplifies the setup. You can set Game Optimizer as the picture mode. If not automatically selected, choose Aspect Ratio->"Just Scan" to On to avoid issues with overscan. You can manually disable most feature under the advanced picture settings. In Windows, go to Display and under Scale & layout choose Scale 100%, and make sure Display resolution is 3840x2160. If you go under Advanced display check to make sure you're at 60Hz, but if you can't select 60Hz, check your dock, cable, or PC's graphics card to make sure they all support 4k60. I'm limited to 30Hz on one dock, and it does make this less than ideal. At these settings/resolution I can get 107 rows and BG columns in Excel. Yes, I wish it was curved, but no one makes a 40"+ 16:9 panel that's curved until you get to the Arc. Smarts are really nice and offer pretty much any service you can imagine. WebOS is such a cool operating system, you should read up on it's history. No lags, and solid performance. WebOS 25 is an incremental improvement over older WebOS versions, pretty much with AI plastered all over it. I didn't go deep into it, but voice commands and training seem quite a bit improved. I'm not using these features, but a friend is on her 55" version she purchased at the same time and they seem solid. Overall if you're looking for a good budget TV, LG's UA77 is a pretty good offering. If you're looking for a budget 4k large format monitor and don't care about power save mode and wake from sleep - this TV offers the 4:4:4, IPS, and subpixel arrangement that are necessary for clear text. Features such ALLM, and VRR are a huge bonus to gamers, and PC users alike, so also a huge plus. You get a metric ton of screen real-estate which is exactly what I needed. If you need a big panel with decent viewing angles and solid performance on a low budget, then look no further.
I would recommend this to a friend- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Beautiful
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Easy set up. Great visual. Recommend sound bar for better quality sound rather than internal speaker.
I would recommend this to a friend
















