Customer Ratings & Reviews
. Independently Tested for Quality and Workmanship CheckPlus: 100 % Color Volume to DCI-P3 oi PSSEANE Intertek [www.IntertekCheck.com](http://www.IntertekCheck.com). 100% Color Fidelity and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs. *LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards. *100% Color Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard color volume as verified independently by Intertek. *The LG OLED Panel is certified by Intertek for 100% Color Fidelity, measured to IDMS 11.5 Ring-light Reflection standards.](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/3661ed5e-8d92-47a9-baef-65aa6eb5dcb9.jpg)
- Model:
- OLED77B5PUA
- SKU:
- 6621813
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers appreciate the 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025) for its exceptional picture quality and superior OLED technology. Many praise the vibrant colors, deep blacks, and excellent brightness, resulting in a stunning visual experience for movies and sports. The beautiful picture and impressive display are frequently highlighted in positive reviews. Overall, the television receives overwhelmingly positive feedback regarding its image quality.
This summary was generated by AI based on customer reviews.
BestBuy price match issues
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We bought this tv on Oct13th for $1599.99 at BestBuy store. When we checked online on Oct31st the price was $1,499. When we called customer service they put us on hold for 35 minutes stating they are working on it and then came back stating they cannot do a price match or provide a credit for the difference….while the website states that they do the price match during holiday period…so, frustrating in wasting the time and keeping on hold. TV is fine. Picture quality could be better
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Srini. Thank you for sharing your experience with the LG TV (OLED77B5PUA) model. We appreciate your feedback and are glad to hear the TV is working well overall, even if the picture quality didn’t quite meet your expectations.
For optimizing your viewing experience, we recommend enabling AI Picture Pro under Settings > Picture > AI Service. This feature automatically adjusts contrast, sharpness, and color based on the content and ambient lighting. You can also try switching to Filmmaker Mode for more accurate color and motion handling, especially with movies and streaming content. For more information, visit https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you’d like us to assist further or help clarify any features, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to help. ^Juvy
Lemon
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV went out in 10 minutes and would not turn back on. Best Buy was great with return, but I upgraded to the C5 instead no issues beautiful picture.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Chris. Thanks for sharing your experience with us. We understand your LG TV (OLED77B5PUA) model went out after 10 minutes and would not turn back on. It’s awesome to hear that you’re loving your new C5 model without any problems.
Even though you’ve figured things out, a chill troubleshooting tip for a TV that’s being a bit stubborn about turning on is to do a power cycle. Just unplug the TV, hang tight for a minute, and then plug it back in. Sometimes that little reset can clear up minor hiccups. If you need more help, feel free to check out https://www.lg.com/us/support/help-library/lg-tv-why-does-my-tv-have-no-power--1441914332865. And if you need anything else, just shoot us an email at lgdigitalcare@lg.sprinklrsupport.com. We’re here for you! ^Juvy
LG TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am not recommending the LG TV model specifically, as it does not support 4K film playback (2160p). Models B5, C5, and others are affected by this issue.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, there. Thank you for sharing your detailed feedback on the LG OLED77B5PUA and related models. Your experience highlights an important concern for users who expect full compatibility with 4K (2160p) film playback — especially when investing in a premium OLED television.
It’s clear that resolution support plays a major role in your viewing experience, and your observation that certain models like the B5 and C5 may not deliver the expected playback performance is valuable. We’ll be sure to pass your feedback along internally so it can inform future product development and support efforts. Thank you again for taking the time to share your experience — it contributes meaningfully to improving both products and communication. - Avril
- Pros mentioned:Picture quality
Highly recommend
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome TV picture quality is great, would purchase again!
I would recommend this to a friend