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  • Front. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • Angle. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • LG OLED evo AI OLED77B5PUA "77" Class (77.4" Diag) 67.7" 2" C . C O 11 38.9 77.4" 41.6" - - - i LG 55.2 12.6* Dimensions (Inches W x H x D) 67.7 x 38.9 x 2 (without stand) 67.7 x 41.6 x 12.6 (with stand) 55.2 (stand footprint) What's in the box Magic Remote Stand Remote Control Batteries Quick Start Guide Power Cable
  • Back. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • Alpha 8 Al Processor Gen2 Enjoy outstanding picture powered by the a8 Al Processor, which uses AI to detect what you're watching and automatically improves the picture and sound quality. AI 4K LG BJ Processor Gen2 AI Performance Compared to 2025 QNED NPU Approx. 1.7x Greater AI Neural Processing CPU 1.4x Faster Operation *Performance results based on LG internal testing of the LG aB Processor Gen2 VS. the LG a7 Processor Gen8. LG a7 Processor Gen8 available on UA77.
  • Perfect Black Unveil mesmerizing depth, detail, and contrast with true black levels whether it's bright or dark around you. *LG OLED Display is verified by UL for Perfect Black measured to DMS 11.5 Ring-light Reflection standards. *Actual performance may vary depending on the ambient lighting and viewing environment. Perfect Black technology delivers black levels <0.24nit up to 500lux UL AmIsa PEDERLA
  • Perfect Color 100% Color Fidelity and 100% Color Volume for accurate lifelike colors even in sunlight or dark environments. Perfect Color technology delivers color consistency levels >9% up to SO0IuM Independently Tested for Quality and Workmanship CheckPlus: 100 % Color Fidelity up to 500 luxe (by C DE2000 with 125 color patterns) [www.IntertekCheck.com](http://www.IntertekCheck.com). Independently Tested for Quality and Workmanship CheckPlus: 100 % Color Volume to DCI-P3 oi PSSEANE Intertek [www.IntertekCheck.com](http://www.IntertekCheck.com). 100% Color Fidelity and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs. *LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards. *100% Color Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard color volume as verified independently by Intertek. *The LG OLED Panel is certified by Intertek for 100% Color Fidelity, measured to IDMS 11.5 Ring-light Reflection standards.
  • "Al Picture Pro Analyzes each frame, enhances resolution, brightness, depth, and clarity to bring every scene to life. *Al Picture Pro will not work with any copyright-protected content on OTT services. *image quality of upscaled content will vary based on the source resolution."
  • 4K Super Upscaling: Transform your regular content into 4K for sharper definition with detail, even on our biggest screens. *Image quality of upscaled content will vary based on source solution.
  • HDR10 Pro delivers a dramatic visual experience by enhancing each color on your screen for a "WOW" effect. SDR HDR10 Pro *Image quality of upscaled content will vary based on source solution.
  • Al Voice ID with My Profile LG AI Voice ID recognizes your voice and offers tailored recommendations. 5 TANGIBLE WONDERS Home Office Game Music Home Hub Sports ... CH prime NETFLIX video Disney+ hulu 718 sling tv . Youlube max tubi - plutoh shopen -. - ca - Top Picks For You "Switching to my account" *Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.
  • Al Magic Remote: Navigate webOS easily with new Al button and smarter intuitive controls. Click, Point, Scrolling, Al Button. Guide 123 ADISAP Al. *AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model. *An internet connection is required for use. *Al Voice Recognition is only provided in countries that support NLP in their native language.
  • webOS Technology & Engineering Emmys The Heart of Home Entertainment LG's Emmy Award-Winning webOS Smart TV Platform Enjoy intelligent entertainment with webOS, LG's built-in smart TV platform, backed by over 10 years of cutting-edge innovation. CH Netflix Disney+ Hulu Prime Video webOS Watch 300+ FREE live channels and stream thousands of on-demand movies and series. Endless content Play 500+ FREE single-player and multiplayer games. Good as new Binge all you want with access to popular game titles through our webOS Re:New program, which automatically equips you with new software updates and version upgrades for 5 years.
  • webOS Re:New Program: Enjoy 5 years of performance and peace of mind. With LG's Re:New Program, enjoy new software updates and feature refreshes for 5 years.
  • LG 4 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  • Alt View 17. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • GUIDE LIST AI 1 2 3 AD/SAP + NETFLIX prime video Disney + LG Channels sling alexa LG
  • Alt View 31. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • Alt View 32. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • Alt View 33. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • Alt View 34. LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025).
  • LG OLED B5 Series Testimonial Video video 3 minutes 04 seconds
  • LG 2025 webOS - Overview video 3 minutes 06 seconds
  • Class B5 Series Features Video video 0 minutes 19 seconds
  • LG OLED B5 series Features Video video 0 minutes 19 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025)

Model:
OLED77B5PUA
SKU:
6621813
Highly rated by customers for:
$1,399.99
Save $1,600
Comp. Value: $2,999.99
Deal ends in 9:55:42

Customer reviews

Rating 4.7 out of 5 stars with 366 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers appreciate the excellent picture and OLED quality of the 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025). Users find the TV easy to set up and enjoy its sleek design and perfect size. However, some customers have noted that the brightness could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 366 reviews
  • Pros mentioned:
    Oled quality

    LG OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been waiting for a cvouple years to ourchase LG OLED TV. The TV was so clear. I love it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Love it!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Dazzling picture! Gorgeous color! Sharp, crystal clear! So pleased!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Great TV

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    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, and nice TV. If you’re not utilizing a streaming service, cable, dish, etc broadcasting in 4k/HDR then you may not need OLED but if you are, this TV is worth every dollar.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Looks great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Oled has great colors plus its 4k resolution with ai upscaling. Its guides makes it easier to navigate when i need help. Its a great living room tv for family movies.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    OLED TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product and amazing customer service. I couldn’t be any happier.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Amazing TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lg b5 is amazing. Very happy with my 77 inch Oled.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    happy lady

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new 77"tv it fits perfectly in my bedroom and the picture and color quality is amazing

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Tv lg oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the picture!!! So clear! And fast processing- no lag!

    I would recommend this to a friend

  • Best Buy installed this thing is thin.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Very thin and looks great. Had Best Buy install

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Pricey

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. Just not sure it's worth the price. First time buying TV in 8 years. I expected prices to come down compared to the picture quality improvement.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. I recommend for anybody that wants a new AI TV and won’t break your pockets.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Perfect upgrade

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m pleased. I made this purchase the perfect upgrade from a number of other televisions I’ve had in the past. The picture quality and sound are superior to any other product I’ve had previously.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Would purchase this TV again.

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    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, looks great on the wall, professional service.

    I would recommend this to a friend

  • B5 oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first oled tv and the picture is so much better than a regular tv great movie experience. It’s actually brighter than I though it was going to be as well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Review of tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture. Remote a little overthought but tv is great

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    10/10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelente imagen, excelente audio, excelente producto

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    LG 77' Class B5 OLED!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I've ever owned, hands down, not even a question.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Great tv

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    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value, second oled love this tv looks amazing

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Best cinematic experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buying this TV was the best choice for a picture quality, sound and deep black color cinematic experience! I solemnly will be watching tv at home instead of the theater!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Lg tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. It was easy to set up. Super thin and light.

    I would recommend this to a friend
Page 9, Showing 161-180 of 366 reviews
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