Customer Ratings & Reviews

What is there to say other than this is the best TV money can buy today. Picture quality is uncomparable and HDR/DV content just is amazing. Make sure you get a high quality 4k BR player and watch DV/HDR content or else you're not using this set to its max potential.

The picture is incredible. The smart tv functions are natural and intuitive. Love the Netflix button. Paired to home theatre using the ARC function to get the full surround sound effects. Viewing angles are 100%. I highly recommend.

I have always wanted to own a 75 inch TV but I could not afford it until the Lord open up a way for me to be able to purchase this amazing incredible stunning OLED 77 inch beast. You can see everything it is so huge so sharp the colors are so vivid and I can’t even find the words to describe what we enjoy looking at on this TV every day. We put in the movie 1917 4K and it’s just looks so clear soul shard did displayed just made the 4K just pop in the surround sound coming from the ceiling all around you what a awesome by I’m telling you it’s an awesome but. If you can buy the LG 77 inch TV do it today do it now you will not regret it and matter fact you will not go small ever again. Lg OLED T Is the best 4K picture quality TV in the market last year this year and next year every TV in our home is LGOLED TV.

This tv is not only clear, but easy to use. Great for video games and makes you feel like the gaming is part of your world. Highly recommend if you want great picture quality. It is also very light weight and easy to carry.

We upgraded from the C7 65 to the C9 77 and glad we did. The picture quality is amazing for a screen this large. Geek Squad did the installation, great job. Something to keep in mind with TV's and screens this large, they will pickup reflections from lamps, open windows etc. Try to position in the room to minimize these outside light sources reflecting on the screen. Darker the room the better. We paired with a Sonos sound bar and bass woofer. Much better sound than our previous LG soundbar/woofer. Theater quality. So far we have not seen much difference in the Smart features, time will tell how the AI works.

We are 100% pleased with this TV after we did performed a few tweaks. We set the picture settings to some recommendations that we found recommended online, which improved the picture quality in our eyes. The one huge annoyance was the lag between the picture and the sound (we are using an Onkyo receiver for surround sound). We found a few remedies online, but what we found worked best was to remove all of the picture processing. We didn't care much for the picture with all the processing turned on so it was a win-win for us. The only other annoyance is the lack of an HBOMax app. The NetFlix, Prime, and Apple TV+ apps are great. Too bad it doesn't have HBOMax.

Bought this to replace aging 55” oled. This tv is so good. Only thing I miss is 3d capability and also no vga, component in for some reason Would like a bigger one at some point

This is my second LG OLED TV. The 77" is quite a statement. Everyone has great things to say about the picture quality. Blacks are BLACK. Colors pop! Great investment.

Was thinking to wait for 77 inch CX but not much of change, i came to conclusion C9 is slightly better if not same to CX, watched tons of reviews for CX and C9. I will take couple hundreds saving and $200.00 bestbuy gift certifcate instead and enjoy 77 inch oled sooner. This is my first oled tv, its reminds me of plasma, never was happy with LCD/LED type and i had all type of screen and configurations from edge dimming to full arrays LED. Years ago when OLED came out the price was always my biggest grieve, now its "affordable" amd its worth every pennies at MSRP, even better if yiu could find somw saving..

Just the right size. Colors are bright and crisp and accurate. Very easy to operate. Controls are instinctive. So far the very best tv I have had in so many years. If my family or friends need another tv I will highly and without reservation recommend this brand and model. I can not wait to see what else LG has up its sleeve.

Excellent colors and blacks. Setup was easier than previous TVs'. Makes watching movies and sports in 4K just unbelievable. Using our AppleTV and YouTube for 4K delivery

great TV, amazing colors and easy to use. picked it up on an open-box deal. Not sure if I wouldve spent $5k, but at the open-box pricepoint, totally worth it.

You can’t go wrong with the lg oled! Best tv I’ve ever owned. It crazy to think the queen of England couldn’t of owned such a nice tv 15 years ago.

The OLED has the best picture quality I have ever seen. All content looks great from the most modern 4k HDR streaming to classic episodes of Cheers.

Out of the box this TV is majestic. It's large and sleek and is easy to mount. Picture is a little grainy at first, but once I was able to go through the settings I was able to fine tune the appearance and now the picture is so clear it feels as if the characters in your favorite movie are actually IN your living room! The price was moderate but definitely in-line with the size of the TV. Worth every penny!!

So far loving the tv. Very easy to set up. It has a great picture. We have it hooked the wall behind the tv since we have cats.

Although it is very expensive, I love this TV. The picture quality is so crisp and clear, it is amazing! I love that it is easy to use!

The best television yet! The color and clarity cannot be beat. Liking having a movie screen in our home!

This TV is without a doubt the best TV we have ever owned. The picture is so clear and realistic you feel like you’re viewing the picture live through a window. We play the audio through our surround sound system and you feel as though you are a part of the scene. Even the remote which mimics a computer mouse is great. Check the set out in a show room and it be obvious that there is no set sharper or more realistic than the LG OLED C9 series TV.

An unbelievable picture. Watching any type of show or movie puts you into a different place mentally. It’s almost as if you’re in that scene yourself with the graphics being so sharp. Worth every penny it cost I grew up watching g a Black & White , can’t even imagine what my some day grand children might be watching after watching a television like this.