Customer Ratings & Reviews

A hit photography product in the 1970’s was the Polaroid Instant Camera. You know what it is. It was a bit bulky, It was white in the front, black in the back and had a red, yellow, and blue stripe down the front, along with a red button. As soon as you took the picture, it ejected out the front. You waited a few minutes and you had a square color picture with a white frame around it. With the advent of digital cameras and the introduction of camera phones, the Polaroid cameras started to disappear. Polaroid went bankrupt in 2001. But that’s not the end of the story. In 2017, the patents, copyrights, and name were bought by a company called “Impossible Project”. They took the name Polaroid and by 2020 they started producing new Polaroid Instant Cameras. Now, Polaroid has introduced the Polaroid Now+ Instant Camera. It looks much like the old SX-60 and SX-70 made in the 1970’s. It’s all white, still has the red button on the front and still has the red, yellow, and blue strip down the front. It now has a built-in flash and charges with a USB-C connection. The film no longer needs to have a battery in it as the camera supplies the power. The camera also includes a lens cover and 5 filters that you can store in an included case. The filters are blue, yellow, orange, red vignette and starburst. I’m including a photo taken with the starburst filter. They have also added a smartphone app that you can use with the camera. The app allows you to use your phone as a remote, provides a self-timer, lets you take double exposure photos, allows you to adjust the aperture, provides a tripod mode, a portrait mode to create sharp subjects with a blurry bright background, allows you to do light painting, lets you adjust the exposure, control the flash, and manually control the aperture and shutter speed. The tripod mode lets you shoot from a tripod at night and keeps the shutter open for longer to let in more light in low light conditions. Light painting keeps the shutter open as you manipulate one or more lights in front of the camera to create special effects. A lot has changed with the camera since the 70’s despite it looking much like it did before. Unfortunately, the picture quality hasn’t. I took a number of photos with the camera as well as with my smartphone. As you will see, there is no comparison between them. The photos taken by the camera look like the ones that you took back in the 70’s. If you are looking for a nostalgic look, this camera will certainly do it, but if you want good pictures, keep looking. In addition, the film costs over $2 per photo, making it rather expensive to take nostalgic photos.

Easy to use 'n learn, plus the image quality is perfect on both type of films you wish to use for a more authentic "old school look" or a modern look and adding the film itself is really easy too

The now + generation 2 is Polaroids newest instant film camera. Instant film cameras have become extremely popular over the last couple of years. The Now + is feature packed so that you can use your imagination to create awesome photos. Unfortunately, I believe that the abundance of features makes this camera very complicated to use and hard to get a good photo. Included in the box is the camera, a small strap, a lens cover, USB-C cable, and several different color filters. This camera does not include film. Polaroid film is quite expensive. Since the camera has a built-in battery, it can use both I-Type film or 600 film. The I-Type film will save you a few dollars but is still quite expensive. This camera is able to connect through Bluetooth to a mobile app. Some of the features in the app are a remote, self-time, double exposure, aperture mode, tripod mode, portrait mode, light painting, and manual exposure. From what I can tell the only way to use these modes is by using the app. Trying to get perfectly exposed photos with this camera is nearly impossible. I tried several different modes, multiple lighting conditions, and my pictures either came out under exposed or over exposed. I was able to get a few decent photos but even those were of horrible quality in my opinion for what this camera costs. I also tried using the camera without the app and there were multiple times it would not even take a photo. There are very few buttons on the camera so I am not sure how you can change any of the settings without using the app. This camera is not completely worthless. I think it packs a ton of features that some people will find very useful. I believe these features make it too complicated for the average person to get useful photos. If you try extremely hard and take a lot of time you can get somewhat usable photos. Overall, I was a little disappointed and expected it to perform better than 30+ year old polaroids I have used in the past. One feature that I think polaroid should add is a live view.

This is my review for my Polaroid - Now+ Instant Film Camera Generation 2 -in the color: White. Camera is super cute, comes with charging cable. I wish it would have also come with the charging box for a usb C, but I was able to plug it into my computer so I wouldn’t have to buy a box adapter, which is kind of annoying because if I want to travel with this camera I have to go and buy a charging box adapter. Also the camera didn’t come with film, I did have to go out and buy the film which was pricey. There is interchangeable color “filters” that you can switch on the camera lens which is pretty cool. We have taken a couple of pictures with them but I feel like they come out a little blurry or very very not so great looking. Pictures seem to be very Inconsistent and also take a very long time to expose, I know this is supposed to almost replicate a “vintage” type Polaroid camera , but I probably would not purchase again, to many cons out weight the pros and film is expensive! It is a cute concept though probably needs some twerks

Solid battery life, and the ease of use of the app allows for some cool shooting opportunities. Love this camera

I really wanted to love this camera. I had fond memories of Polaroid photos when I was a kid. I still have some in old photo albums. Unfortunately, there has been little improvement to the camera or the film over time. There are just a lot of problems. I wouldn’t consider this a point and shoot like I thought it would be. There is quite a learning curve. Of the first 14 photos I took, maybe 3 or 4 are keepers. At $2 per photo, that’s $20 wasted just trying to figure this thing out. First off, the photos tend to be blurry and dark using the camera out of the box without the app. This is the way they were back in the old days but I had hoped there would be some improvement. Using the camera with the app, you can adjust the exposure time and aperture. This can lighten up the photos a little but doesn’t seem to help that much. There is also a delay between pressing the button and the camera taking a photo. Often, I would push the button, hear nothing. Then after I start moving, a ruined photo is taken. The viewfinder is straight out of the 70’s, super simple, and the field of view is very small. Connecting the camera to the app using Bluetooth is simple enough. The camera is quickly recognized by the app as well. The app does give it a few additional features, like remote shutter activation, a timer, a portrait mode, and a manual mode that lets you adjust exposure and aperture. However, the app is not arranged very well for me. It needs to be simplified and made more consistent. The features you want to use more often are spread out between large panels. On top of that, the last panel that you use will move to the top. Because of this, they are never in the same place making you search and scroll to find them. The one feature I really like is the ability to use your cellphone’s camera to “scan” the Polaroids into your phone’s Photo Library. The app lets you take photos at an angle to avoid glare, and then adjusts the photo to look flat and frames it to look like a scanned Polaroid. The processing also lightens up and makes the photo sharper. I also had some bad luck with the first pack of film I purchased. The package was damaged and the film pack was slightly bent. I was able to get the pack into the camera and use it but 2 of the photos were damaged and only partially developed. Again, money wasted. There are a lot of “rules” you need to follow. Keep the film in a refrigerator (do they do this at retailers?), don’t fan the photos as they are developing, keep the film in a dark place or face down on a table as they develop, etc. This a really hard product to recommend. If you are looking for a nostalgic camera and are willing to put in some time to use it, you might like this. If you are looking for great, quick, easy point and shoot photos, you might want to try something else. I have a couple of portable, rechargeable, Bluetooth photo printers that I can connect to my phone. They can be put into my pocket, they print quickly on the go and the quality is sooo much better. The apps let you add text and Smilies as well. At half the cost, this is what I would tell people to look into. Sorry Polaroid, you need to do better.

Attractive design. Captures and gives a perfect contrast picture.

The nostalgia hits hard when capturing your first photos with the camera. It's a fun looking camera that definitely is a hit in the looks department. But after a few snaps, that fun feeling of waiting for your results to appear was quickly replaced with a sense of worry that the results would come out disappointing. There is a bit of a learning curve to the Polaroid Now+. From the weak and spotty flash to the placement of the shutter release so close to the flash bulb, you really need to be aware if you are to overcome the issues it has. And at around 2$ per shot with 8 shots per cartridge, you can quicky waste a lot of time and money trying to compensate and work around these limitations. I found the Polaroid app is an almost necessity when using this camera. the various modes will tell you if you are too close or far before committing to the shot. In fact, the app won't even let you take a photo if the conditions aren't met for each particular mode. The downside being that either the sensors on the camera or the app itself is so picky that I was rarely able to meet the conditions to activate the in-app shutter release in certain modes. I appreciate the app information and in theory it's a useful tool but having to constantly look away from the camera viewfinder to the phone screen without losing composition was annoying. Ergonomically, having the flash right above the shutter release makes it all too easy to get in the way of the flash. I don't have big hands by any means but unless I had my right palm perpendicular to the camera, there was a good chance I would block the light from the flash thus ruining the shot. Add the fact that my fingers almost always blocked the film ejection port, it makes for a very awkward experience. The flash itself is for lack of a better term, is 'spotlighty'. It quickly bleeds off and, on my unit at least, seemed to only fill the left half to the frame. This makes the Polaroid really only useful in daytime conditions. Manual and long exposure modes can correct this but isn't practical when capturing children or pets even in the most well-lit indoor environments. I can see the appeal with the having an instant camera. DIY projects and fun little shots for the fridge can really add charm in capturing certain moments. However, unless shooting in strong daytime conditions, I found the issues too cumbersome and really put too many barriers to get a reliable and consistent shot.

i have wanted a polaroid for 2+ years now (interest developed in 2019) and finally scratched that artistic itch. don’t be a dumb idiot like me and wait — so much fun and learning a lot! it is easy to use, load film, and reload, i suggest wiggling the empty film cannisters loose instead of messing with the rainbow tab (so much easier). also don’t slam the film cannisters in, it’ll increase the chance of making it harder too. it’s exciting using a product where it may or may not turn out, you learn as you go (point and shoot far more often than trying to be perfect in the beginning, only practice makes better) and all the working with the camera is exhilarating. i love it. seriously, don’t wait.

Such a nice camera and so easy to use. Love taking photos with my girlfriend on jt

Bought for my wife. Camera works great and very easy to use.

I am fortunate enough to come from a time where I was able to experience life before and after the internet boom. I remember having a landline, turning your television to channel 3 so that you could play a video game, and of course...Polaroids. Everyone loves Polaroids with their instant gratification of an image developing right before your eyes. These pictures are especially great for scrap booking, making a photo wall, or making your own "who done it" board for all of you murder mystery fans. So when I was offered the opportunity to try this camera, I was excited for the nostalgia. Now this camera does not come with film, and let me tell you, the film is pricey. You will easily spend more in film than the cost of this camera. The other difficult part about the film is that Polaroid recommends using film that is within 1 year of its manufacture date as printed on the side of the box. After going to 4 stores, I finally found a 16 pack that was manufactured in January 2023, barely within the one year window. After acquiring the film, I charged the camera, downloaded the companion app, and put my photography skills to work. The Polaroid App does link directly to the camera and allows you to try your hand at some advanced techniques such as double exposure. The app is minimal but simple, so anyone really can use it. However no matter what filter or setting I tried, the pictures just came out subpar. I had an opportunity to use this camera over the Halloween holiday and with my child dressing up as Wednesday Addams, this retro style picture taking device was PERFECT for giving that eerie old Halloween look. However when you try to use it for anything else, it just falls flat on its face. Pictures are not vibrant and seem...underdeveloped. I am not expecting digital quality by any means, however I have other Polaroid style cameras from over the last couple years and they blow this iteration away. Also, no matter the film. I always ended up with a defect in the upper left corner of all the photographs similar to a spider web. Is it possible that my camera is defective? Maybe. However, in my experience, this product was very underwhelming.

Awesome build quality and the battery lasts forever. I purchased it for my family Christmas and took 16 photos with it. The camera doesn't do well in dim lit areas at all and the film is outrageously over priced. Ultimately the price of the film made me return the camera. It just isn't worth the price of the film, its about 2$ every time you press the capture button and i had 2 photos not develop correctly out of a pack of 8. Not worth it

I love my Polaroid camera, I love the photos it takes !

Takes the best photos. The look and weight adds to the quality of this product. Makes excellent gift

“The Polaroid instant camera is a timeless classic that brings joy to every moment captured. Its retro design combined with modern technology makes it a must-have for photography enthusiasts and casual users alike. With its instant printing capability, you can see your memories come to life right before your eyes. The simplicity of operation ensures that anyone can snap a picture and cherish it forever. Whether you’re documenting a special occasion or capturing spontaneous moments, the Polaroid instant camera adds a nostalgic touch to every snapshot. It’s a delightful companion for creating tangible memories in our digital age.”

Excellent camera! I love the retro look and with the app it has so many options for capturing creative photos. My favorite setting is the double exposure!

Great camera for the price, got it for my son for Christmas and he loved the quality of the pictures and how easy the camera is to use.

I love this camera! I used it at a party and all the pictures came out really nice. It’s really easy to use and the app is really cool for special effects and more photo options

I’ve been wanting a Polaroid for a while. I’m super happy with the quality of the photos and how easy it is to use the camera.