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Customer Ratings & Reviews

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Customer reviews

Rating 4.4 out of 5 stars with 320 reviews

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Rating by feature

  • Value

    Rating 4.4 out of 5 stars

  • Quality

    Rating 4.5 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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84%would recommend to a friend

Customers are saying

Customers enjoy the Now Instant Film Camera's excellent image quality and ease of use. The built-in flash, self-timer, and rechargeable battery are also frequently praised features. Some users find the camera's cost to be high. Positive comments also highlight the camera's nostalgic appeal and auto-focus capabilities.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 320 reviews
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Polaroid - Now Instant Film Camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought for my son to take on a vacation to have pictures that he could hand out to his friends. Perfect for this reason. BB also had many of the film choices required at a good price. Will purchase again soon from BB. Thanks, Dustin

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Best Gift Idea for a Sibling

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase was excellent for a gift for my little sister. She loves taking pictures and what a perfect gift to give to a loved one who getting into photography.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Great camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love thus camera, takes good pictures and works as intended.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Love

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is awesome. I have had it for a couple years now and love it

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Polaroid camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for anyone looking to take pics on demand.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 4 out of 5 stars

    Nice gift

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great little camera, I got it for my nephew and he absolutely loves it!

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Vintage looking quality photo

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love capturing these moments on my Polaroid. However, I really wanted a Insta camera because the quality comes out like an actual photo rather than vintage looking.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great camera, good price.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s awesome for being a Polaroid camera! I would definitely recommend as a gift also!

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 4 out of 5 stars

    Nice but expensive!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera takes really great pictures. I only gave it 4 stars due to the extremely high price of buying film.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    My Polaroid

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The love this polaroid camera..a gift for myself. Great, quick pictures!

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Just Average

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thought this would be a great choice for taking pictures at a wedding/graduation celebration. However, most pictures turned out grainy and dark. Color was poor and focus just average. Don't know whether it was the film or the camera operator! Still have lots of film left so will continue to try at next party.

    No, I would not recommend this to a friend
    • Brand response from Polaroid Support
      Posted .

      Hi there, If photos are dark, it may mean that the camera was held too far away for the camera's flash to reach your subject. The flash can only extend about 6 feet, so if you are taking photos farther than that, photos may be dark. Whenever possible, it's best to have a wall or backdrop behind your subjects for the flash to reach and make a brighter photo. Focus is related. If the camera is held too close or too far away, photos may be out of focus. The absolute closest the camera can be to subjects is about 1.5 feet.

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    10/10! Great polaroid to capture memories

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera, excellent for capturing memories and love the vintage look

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Great camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my camera! Takes great pictures and it’s perfect for capturing special moments.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Polaroid Now Instant Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    wanted one of these since I was a kid playing with my moms old camera this one is not exactly the same but definitely nostalgic!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Polaroid is amazing but...

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera has been amazing! It has lately been a pain in the butt with it saying "c" when I go to capture. I googled it and it says "too close" but it only started doing that after 200 polaroids lol. I may have just used it down lol. So fantastic product but wish it didn't break within 6 months

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Great photos

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It takes really great photos and I can take it anywhere

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Camera Review

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera works phenomenal and it takes pictures easily and high quality.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 4 out of 5 stars

    Instant Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy for my child to use, and looks well built. She enjoys it.

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Good little camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Takes good pictures, the only bad thing about that the film for the camera is a tad expensive

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Flash

    Rated 5 out of 5 stars

    The Perfect Camera!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's just PERFECT! After 25 glorious years my Polaroid: Onestep ended up breaking and I was a bit hesitant to get the newer, modern version that is the Polaroid: Now. But BOY OH BOY am I glad I did! The USB charging flash is a great update, as the film cartridge powering of yesteryear is the mechanism that ended up breaking in my P:O. It's so easy to use, store, and the pictures look fantastic. So glad Polaroid is still around!

    I would recommend this to a friend
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