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Customer reviews

Rating 4.7 out of 5 stars with 212 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many reviewers praise the clarity and brightness of the screen, describing the image as excellent and very clear. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 212 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased a Sony but I didn’t like the picture quality or the operating system. Went into the store and a sales associate showed this Samsung. Between the picture quality and how easy it was to operate I switched the TVs. I love my new Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV! Was a little nervous picking it up and carrying it home in my SUV. I was told of how fragile the screens are but had no issues with a careful drive home and unboxing it. The picture quality is just as good at home as in the store.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the PS5

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy set up. Picture quality is great. It is worth looking up the tuning settings online, there are plenty of creators with that content. My primary use is gaming with a PlayStation 5. Game mode is fantastic. I finally feel like I am utilizing the full power of the system. Death stranding 2 looks ridiculously good on this TV.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Upgrade!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a move, I decided to (sadly) ditch my 55 inch LG OLED, which got burn-in when my cable company froze CNN on the screen when I stepped out. No fun (gah!). I lived with that for far too long. I decided to step up to a larger 65 inch in the new house. I really like the picture quality and colors of this Samsung. I waffled between the Movie and Film Maker picture modes. Movie mode seems similar but with brighter colors, and I think I settled on that. Film Maker is a close 2nd. I did not tweek either modes, use them as-is out of the box. The volume is good with built-in speakers, but I feel like its not as loud as the older one. I have it on 65 for the Samsung, and kept the LG around 35. Still plenty loud, just closer to full volume. And I like it louder. I plug the optical output into a powered mixer to use as external speakers. 1 improvement over the LG is the mute also affects the optical and mutes even when going through the mixer. Convenient, and only makes sense. Feels and sounds like a mini movie theater.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I'd Buy It Again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED TVs are finally cheap enough to get one! I love this one so much. Very easy to set up, beautiful glossy screen, but only has 4 hdmi ports. I could use one or two more. Would highly recommend this TV. I started with the 7 series, went to 8, and now at the 9 - S90F. Don't go for lower than a 7 series. The quality isn't good. Aim for as high as your budget can afford. And the 65" has the QD-OLED screen. Be careful, not all of the sizes do. Some use the W-OLED. Not as good. Did splurge for a soundbar. Sounded pretty good without one, sounds amazing with one.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The QD-OLED to buy in 2025

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me start by saying, I have owned all of top TV’s in 2024 and this TV is the best. If you are looking for the best glossy QD-OLED, this is it. The price is less that the top tier G5, S95F and Bravia 8 II and will perform similarly or better. The picture is beautiful, the build is nice and motion is highly improved over previous models. The only knock is that every new TV has a high starting price. If you can wait until the price drops, I find it a hard TV to beat in 2025

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      Kevinthetechguy,

      Thanks for your review! We’re so glad you’re enjoying the sharp, smooth picture quality with 4K AI Upscaling Pro on your S90F OLED. Powered by 128 AI neural networks, your content is transformed to stunning 4K, no matter the resolution. Thanks for choosing Samsung!

      If you ever need assistance – whether it’s optimizing your settings or anything else – reach out to Samsung Support at 1-800-SAMSUNG (8 AM – 12 AM EST, 7 days a week).

      You can also visit the Samsung Support page online to:
      • Chat live with an expert
      • Find manuals, software updates, and warranty details
      • Register your TV for easy support, exclusive promos, and more

      Enjoy your new Samsung TV!

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung oled 65”

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic tv so far. Love the picture quality and features. Would definitely wall mount it. I don’t feel super confident in the plastic stand in the center. The remote is small and easily misplaced. it also doesn’t seem to in the dark have a clear top and bottom (shape and size) seem out of sorts. Would buy again and recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! We are so pleased with the quality of pictures and sound we get from this terrific TV and Sound Bar ! Samsung seems to hit the ball out of the park!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    I bought a dud

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought my 65" Samsung OLED on Sept 13, 2025 and it was installed on Sept 25 (Could not get an earlier date because Best Buy had a good Labor Day sale). The picture and the sound are great. However, it kept cutting out and then come back on after a few seconds or minutes. Since this is the time of the baseball playoffs, my husband was not happy and had to go to the other room to watch it on a small TV. I will have to return this TV and will edit my review if the replacement turns out to be better. I hope it is just this particular TV that is a lemon and not the whole series.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Hi Hannef,

      We're very sorry that you are experiencing issues with your S90F TV cutting out. If you're noticing audio dropouts - especially when using HDMI - we recommend switching to a High-Speed HDMI cable with Ethernet Channel (labeled HEC or HEAC).

      Also, try a cold boot by holding the power button on your remote for 5+ seconds, and check for firmware updates under: Settings > Support > Software Update.

      If the issue continues, feel free to contact Samsung Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
      • Live Chat
      • Manuals, Software, & Warranty Info

      ~ Samsung Advisor Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing in picture quality. It makes everything look crisp and clear with the colors popping out no matter what you watch.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my New TV It's Beautiful! The Geek Squad did a great job installing it. Love the No Interest Credit card offer too! All around very happy with Best Buy!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We decided to replace our Sony TV with the Samsung S90F OLED. It has the best TV screen I have seen. I would highly recommend this TV. The picture quality is beyond my expectations, and we love this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Oled 65 inch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size,the picture is so bright,its like sitting in the theater,its thin structure light not as heavy as others,the pixels are excellent, get this TV its fabulous

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It reminded me when we bought our first color tv many moons ago. Shock. The picture is sharp, the colors are vibrant. Excellent choice!

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 3 out of 5 stars

    awesome picture but suffers in other areas

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome picture quality with a couple downfalls. you are required to unplug to reboot the system when the tv starts buffering the internet connection and sometimes doesn't pick up on all the accessories. only recommend purchase if the price is right

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      KentS,

      We value your feedback regarding the response time of your S90F TV. For the best performance, please ensure the latest firmware version is installed: Home > left directional key > Settings > Support > Software Update

      You can also improve responsiveness by running the built-in Device Care tool, which checks system memory, clears cached data, and closes background apps: Home > left directional key > Settings > Support > Device Care > Start Device Care

      If you need further assistance, please contact Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat is also available through the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung has done it again!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We upgraded from a Sharp LCD Aquos 60 inch tv to this amazing Samsung 65 inch OLED 4K smart tv and it’s so amazing. Picture quality, the colors pop, truly beautiful. Amazing. Easy to set up, Sound is great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great improvement

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp clear picture and at times feel as though the players are coming out of the screen into your coach. Love the TV

    I would recommend this to a friend
  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Great picture in any light.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this TV. Picture clarity and brightness in any light is superb, especially for a set under $2k (on sale).

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great picture quality, but everything else is bad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pros: The picture quality is great. Tons of settings to fine tune for preferences. For example I actually found it too bright, but lowering the brightness makes it much easier to watch. Cons: The OS is actually horrible. You wouldn't think this is such a big deal but it is. It's jam packed with ads, to get to your 'home page' and see your downloaded apps you have to sift through 2-3 different screens of "for you" and Sponsored content. An elderly person would not be able to operate this TV. The remote also feels incredibly cheap and is a big step down from my previous Samsung TV.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      ZamirW,

      Thank you for sharing your feedback with us. To help you get the most from your TV, you can download the full e-Manual and more by visiting Samsung’s website, then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides.

      The e-Manual & User Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides.

      Your TV includes Learn Menu Screen, an accessibility feature that provides audio guidance for on-screen menus. When enabled, your TV will announce the name and function of each menu item as you scroll, without making any changes. This feature is particularly helpful for users who are visually impaired or new to Smart TV menus. To enable, go to: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice.

      If you’d like more assistance with this feature, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Great TV for an awesome price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung S90F 65” TV has a great picture. Set up was easy. As far as the price, you can’t beat Beach Camera’s price! Shipping was fast. I ordered it on a Tuesday and got it on Thursday of the same week.

    I would recommend this to a friend