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Customer Ratings & Reviews

Your price for this item is $329.99
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The comparable value price is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 431 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 43" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR as a great purchase due to its exceptional picture quality, easy setup, and reasonable price. Many customers are particularly impressed with the TV's color and resolution, making it an ideal choice for gaming and watching movies. While some customers have expressed concerns about the smart TV features, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 431 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Though a little pricey the screen is gorgeous. Quality sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This floor model TV was a great picture. Sony is always a good buy.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    good value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv for the money. Sure beats the Hitachi it replaced. Lot of difference between 1080 and 4K.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture❗

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is fantastic. SONY tvs have awesome picture quality.Very pleased with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV at a good price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Better than expected sound without a sound bar. Really glad I bought it.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Poor Black Levels - Tons of Flashlighting

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrible--and I mean terrible--black levels. Blotchy and pixelated. HDR brightness is horrible. Doesnt't have Android OS, just a generic smart hub that cant be upgraded and you cant download apps. Read the technical reviews of this one--its a terrible TV but I guess makes a good computer monitor. I regret the purchase and wish I could return.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi snafu, We regret to hear that your device's performance failed to meet your expectations. Sony takes into consideration all feedback to improve the performance and quality of our products and services. We're always looking to make Sony better. We appreciate your time sharing this feedback. ~Ralph sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best viewing angles and warmest color. If you have a wide viewing angle this is the one to get.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Nice t.v. for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice colors, better than I expected for the price. Not washed out like some other LCD tvs.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Great smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 4K is amazing. Ordered online and picked up in store. Workers were super friendly

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Great sharp and clear!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a 4K and is so awesome to watch. With great options for streaming your needs!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simple setup - picture a step up from 1080 dpi good sound - looks good on its own base!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent quality television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought the 55” version of this tv last year and are very impressed by its picture quality

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Beautiful!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These Sony TV's are gorgeous! You might find a cheaper TV but you won't find a better one!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased for my sister and she loves it. Just the right size. She loves the picture color.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great small 4k LCD

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as a monitor for my laptop based on reviews for this use. Works like a charm.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Strongly recommend

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything works great. Set up was easy. Everything necessary to install was included.

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great television!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good television for the price! I highly recommend it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a good tv. This is a good tv. This is a goodctv. This is a good tv. This is a good tv.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Very good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors, contrast and brightness. Setup 15 minutes. Works right out of the shipping box.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great bedroom TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the right size for my bedroom , sounds ok using without a sound bar .

    I would recommend this to a friend