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Customer Ratings & Reviews

Your price for this item is $329.99
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The comparable value price is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 431 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 43" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR as a great purchase due to its exceptional picture quality, easy setup, and reasonable price. Many customers are particularly impressed with the TV's color and resolution, making it an ideal choice for gaming and watching movies. While some customers have expressed concerns about the smart TV features, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 431 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture Quallity

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This product has a blurred picture. Sound is good.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase and very easy to set-up with current cable.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    sound isn't always to our liking

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    still haven't utilized all the "bells and buttons", especially the sound.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 1 out of 5 stars

    painfully slow

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this tv for a year now. It is painfully slow, it freezes, and has constant network issues. It constantly drops the connection, making Netflix and Hulu useless. Remote lag makes you want to throw the remote at the tv. I also own a Sony Xbr 850e 65inch, it's a higher end tv, but also slow. I've also owned a Samsung Nu7000 55 inch, and let me tell you, Sony is light years behind Samsung in tv operating system(OS) speed. Sony's Opera Tv and Android OS is super slow compared to the Samsung's Tizen OS. This 43inch tv is the lowest of lows on Sony's 4k tv lineup for a reason, it sucks. No HDR, no wide color range, awful remote speed, and it freezes often which forces me to unplug it. You have been warned, this tv is overpriced junk. Don't make the same mistake I did, don't just pay for the Sony name, go with something faster, cheaper, and won't make you want to pull your hair out.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pppp, we regret to hear that your TV failed to meet your expectations. We would like to know more about the issue and help you out. Kindly send us an email at [email protected] including my name and this feedback post in the email. Hope to hear from you. Regards, Erin Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with my new TV. I highly recommend this TV. The stand and TV fit perfectly on my table. The measurements provided were exactly true to size. Best Buy has great products and very good prices. I always buy from them.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great salesman

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have not yet taken delivery since I am having an entertainment center built and I need to paint it before delivery. The salesman was extremely helpful and I appreciated being able to take advantage of the job interrsr credit card offer.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    A bit disappointing

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good, not great, viewing angles leave a lot to be desired, audio is worthless, price was good so not totally dissatisfied.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture on this tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv... however we were given incorrect info that it would work as Samsung’s do when you have Spectrum. We quickly learned that Sony does not have that ability.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has good color and fits good on the wall. I would buy another one.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are enjoying the Tv. The reason I did not give 5 stars is that the speakers are so poor we can't hear them well. They were a little garbled and soft. We had to purchase a sound bar to hear the voices clearly and for volume.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fantastic TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is extremely crisp screen and handles movement as well as to be expected for a 4k tv. This is our bedroom tv and does a lot of cartoons on Saturday mornings and they look fantastic!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love my saleswoman as much as my big Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only bought this more expensive Sony on the saleswoman's advice, and boy was she right. Great knowledgeable staff at Best Buy TV department.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing Bedroom TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv for netflix and Chill. I made the switch from Samsung to Sony Offically

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    CS Return Nightmare. Good TV tho.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as open box. It had a dead pixel. The return process was a nightmare. Its not this nice TVs fault that Best Buy CS needs some serious help.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    I did not like it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say? It’s a TV. I liked it at first and then I did not like it. It seemed glitchy. It has an excellent TV antenna receiver so I was able to get a lot of channels in HD however there is so much technology and seemingly that it is trying to keep up with the latest competitors in that respect but kept having hangups and issues like screen locking up so it was frustrating. The Sony smart tv basically sucked. Vizio and Roku are much better. The best thing I can say about this TV is that it started showing its issues right away so I was able to return it. Maybe other people have had better luck with it. That’s cool.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The TV wasn't in stock so I had to order online. Best Buy offered free shipping directly to my house. I also have a 65" Sony, both are great TV's.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got excellent advice from a Best Buy employee and he was absolutely spot on about the quality of the picture. I bought for my grandson to use with his video games.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Smart Tv that actually works

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had about 3 “smar tv’s” before this one and ended up always buying a roki. This TV is super awesome and has tons of apps and the smart Tv part of it is unbeatable

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Using as a monitor

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using as a monitor for an older Mac Mini. Works great. I have not used as a TV, so I have no input on that.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Not much to say

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this as an open box and they informed me it didn’t come with a stand which was fine because I was mounting it. The workers failed to give me the power cord and I did not realize until after I got home. I went back up there as soon as I realized and they could not find the cord. Best Buy doesn’t sell that particular cord so now I’m spending $20 on something I should have received and I have yet to be able to use the TV. Everyone has said this TV is great so when I finally get the power cord in I really hope it lives up to the hype!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unlucky, thank you very much for taking the time to share your concerns with us. Sony takes the voice of our customers very seriously and hearing all feedback - good and bad is important to us. We appreciate your feedback. Regards, ^Ron sony_US