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Customer Ratings & Reviews

Your price for this item is $329.99
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The comparable value price is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 431 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers regard the 43" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR as a great purchase due to its exceptional picture quality, easy setup, and reasonable price. Many customers are particularly impressed with the TV's color and resolution, making it an ideal choice for gaming and watching movies. While some customers have expressed concerns about the smart TV features, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 431 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has really clear pictures and is amazing for it’s segment. I did compare other 43” TVs and I had them side by side. This Sony had the best color and the most depth.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great SONY Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely great picture. It was time to upgrade to a larger screen. I had no qualms about another SONY. I have NOT been disappointed. Sony 4K Ultra HD TV is THE way to go.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Fan

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My last Sony served me well for 9 years and I could have continued with it but with new technology I needed something “smarter”. Great clear beautiful picture!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love this TV.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it in an open-box deal to replace a 10-year-old 32inch Sharp TV. What an upgrade! The lines on this Sony look fantastic, with a very thin black border, and the stand is also visually appealing. You can also mount on a wall if you prefer. I constantly use the apps that are included (mostly Netflix, Amazon Prime Video, YouTube, Pandora and Hulu). It would be nice if it actually was an Android TV, so that additional apps could be downloaded from the Google Play store, but alas, you can't. However, nothing stops you from purchasing Chromecast, Amazon Fire, Roku, etc. if you want additional apps. Might be worth it for some people. Lastly, the sound could be better, as with most TVs, but I connected it to a Sony HT-S200F 2.1ch Soundbar, and I'm very very happy with the result. The ARC HDMI connector works great, so that the audio switches automatically to the soundbar, whether for watching or for listening to Pandora. Highly recommended.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV, buy it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I got the 43" version, and at that size you really don't need 4K and can find a set for much cheaper, but it's hard to find any quality sets that are 1080p nowadays. If you care about image quality, spend the extra money, this is a great value anyway. The 43" has a VA display, so you will get better contrast/worse viewing angles than the 48", which is IPS. The 48" also comes with an external power brick, so keep that in mind. The styling is awesome. Very slim and modern design. I watch all my programming using PlayStation Vue and other apps.The remote has a dedicated Netflix button as well. If you need a smaller TV for the bedroom or wherever else, this is the best one from what I've experienced and what I've researched online.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Product !! Highly Recommend

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's been 12 years since I had bought a new TV, but this one seems to check all the boxes. The picture is awesome and the sound is good (although I did add a sound bar). I didn't want a bunch of "smart" features since I plan to keep this TV longer than those would stay relevant, but actually the YouTube and Netflix apps are pretty handy. Great TV for the money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding picture and audio

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product was recommended by the Sony expert at BB. Was hesitant at first to buy Sony but so far the picture is awesome and the sound is theater like.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a difference a tv makes. Thought my old tv had great color but once we turned this sony on the color was magnificent. Easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony offers a quality product.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV greatly enhances my TV viewing. The picture quality is great, and it is a user friendly product. I am happy with my acquisition!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I needed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the tv. I wish I had room to get the 55". Added a sound bar and it fills the room with sound and color in my mancave

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The size of this TV was just perfect for the bedroom. Great picture and love the colors.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for "Viewers"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this with the sole intention of viewing TV n Streaming movies. For the price this TV far exceeded my expectations.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it my 4K tv so beautiful now I can watch all my movies . And soccers games in HD watch cartoons w / my boys

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have not been disappointed with a Sony product. Sony is worth paying a little extra, great picture and sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Strictly a monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this as a monitor for my new gaming desktop computer. This shows all the combat exceptionally well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    perfect for a computer monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to use as a computer monitor at my desk. I have a color managed large gamut NEC 27” monitor and have used various other monitors and TV’s as a second display. I wanted a larger 2nd screen, after looking at specs and prices of large monitors and TV’s I went with this 43” Sony. It connects with my older computer at 1080, with my Surface Book 2 at 4k 60 Hz, with an Xbox one x at 4k 60 Hz plus I can still use it as a TV or watch YouTube at my desk. Picture quality is excellent even compared to my NEC. When editing photos the color differences between the two is minimal. Its operating system is faster and simpler than my other Sony’s, I have a 930e android set and a 900b and both are slower. Overall I am extremely pleased with this set so far.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my wife for the bed room. Works great with the cable box. Very nice picture. Great value!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a nice size, the 4K Rez is amazing, Best Buy worker remcommed this Tv and I don’t regret it one bit

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great smart TV for the price.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like the picture quality of this television. The setup was extremely simple and the multiple ports makes connecting multiple equipment easy. The only thing that keeps me from giving this TV 5 stars is the fact that I can't add apps to my list. The apps on the TV are preloaded and some are not of interest to me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our new Sony. We did our research & this product lives up to our expectations

    I would recommend this to a friend
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