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Customer Ratings & Reviews

Your price for this item is $329.99
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The comparable value price is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 431 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers regard the 43" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR as a great purchase due to its exceptional picture quality, easy setup, and reasonable price. Many customers are particularly impressed with the TV's color and resolution, making it an ideal choice for gaming and watching movies. While some customers have expressed concerns about the smart TV features, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 431 reviews
  • Rated 5 out of 5 stars

    Great 43" LED TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We wanted a flat-screen LED tv and happily chose this one! The price was right ... the brand is one we like ... the Best Buy associate was knowledgable on products ... the sale was made quickly ... done deal :)

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony puts out a great product.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have purchased Sony brand items in the past. Always had good luck with Sony. No brainer to continue purchasing the brand even paying more for these items.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for both sports and movies!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television was so popular that it was already sold out at my local Best Buy the same day it went on the floor. The salesperson showed me how it was superior to the popular Samsung models of the same size. It was a no brainer and worth the price. My wife and I both enjoy the picture quality with everything we watch. We are Entertainment Industry professionals so that's important to us.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was the perfect tv for our new gym. It was not too large but just right + with all the features we needed like youtube and netflix capabilities. Walked into BEST BUY - bought this and Geek Squad came out to install. Easy and no fuss.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Good TV with one small flaw

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works extremely well. Purchased this model because it does not have Googles Android software that has been a nightmare when setting up TV. This unit was easy and fast. Only issue is the inability to have the TV speakers on when you use the headphone jack. My 3 other Sony’s have this capability. Having to use a devise that connect to my hearing aids and not being able to keep the speakers on is a major issue.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture.Really lightweight-So easy to setup. I got this tv for my bedroom and I am very pleased.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    This is my 2nd Sony Bravia.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd Sony Bravia. Sharp color, good sound, easy setup. Three HDMI ports. Internet port also.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv has excellent color and sound!! The size of screen is perfect for the viewing area!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Mid Level 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a large 65’ premium 4K in my lower level and LOVE Sony products. This is the perfect model for the space. I’m familiar with Sony and it’s software which is SO easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Top of the line but not the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No complaints. Great for sports. Very nice TV easy controls and great for action shows.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great Product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Samsung TV Color is sharp and crisp. It is very light and is a perfect size for my living room

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent for use as a PC Monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to use as a PC Monitor. I runs at 4K RGB Full 60HZ and looks great. I would highly recommend this as a monitor. It costs about the same as a 4K monitor and is much bigger. It is pretty good for games but I mainly use it for work. I can stare at it for 8 hours a day without eye strain. This was a great purchase!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony enough said

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and inexpensive and great size... you don’t always need bigger!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great contrast, great picture!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony x720 has one of the better picture at this price point. The blacks are rich and dark and the picture quality is sharp, when viewing HD content. I have this tv on a basement mantle and have it attached to a swivel mount. No matter the angle the picture is good. Very pleased with this product, only gave 4 stars because the sound quality isn’t that great. A home audio system or sound bar can fix this though. . .@ an added cost

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for bedroom. Easy to hang on wall. And has a great quality picture

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good product

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have very much enjoyed this television. Good picture. Easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great smart tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super clear picture easy set up. Love this tv for the guest room in my house

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4K tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image for a budget friendly model. It still exhibits ghosting and slight artifacting as any tv in this price range does. With that said, it has very good blacks, color depth and vibrancy. It’s a tough choice between this and Sharp. Either are great.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Nice Image

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best. Excellent picture. Nice sound. Very easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Good Value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price, it's hard to argue the value. More features than I really need (or will actually use) and top-notch quality for a fair price. Somewhat unrelated, but it would be great if there were 4K options in the 30" size range. This TV is a little too large for the space where it will be used, but I wanted 4K and there were no smaller decent quality options.

    I would recommend this to a friend
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