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Customer Ratings & Reviews

Your price for this item is $329.99
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The comparable value price is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 431 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 43" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR as a great purchase due to its exceptional picture quality, easy setup, and reasonable price. Many customers are particularly impressed with the TV's color and resolution, making it an ideal choice for gaming and watching movies. While some customers have expressed concerns about the smart TV features, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 431 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Sony 43 inch TV! Picture very clear and color is perfect.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sharp picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to setup. Feels like a real quality product!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought for myself beautiful picture great price easy to set up

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    AWESOME

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been a loyal Sony TV purchaser for at least 45 years now. Sony quality has never disappointed me and this tv is the best yet! Love my Sony products!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, crystal clear, well defined picture, easy set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and appropriate size. Customer service was great too.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    exellent color

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very clear picture, good over the air tuner

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv with nice picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv with nice picture. Was easy to install and hook up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bedroom set up

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony light spectrum tends to be on the darker side which makes some low lighting shows like game of thrones hard to see. Personally I don’t really watch much in the bedroom so it’s great for my use. I have zero problems with it mechanically and I wouldn’t pick another tv. Great quality with Sony as well!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is perfect for what I needed it for at a great price. I am very pleased and if I need another one I know what I'm getting.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    43 in. UHD TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. It was very easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An opened box Sony x720E Smart TV..for $350.00...WHAT A DEAL...salesman took the TV out and check everything out..the set was mint...saved $150.00.. plus it was on sale..!!!....Brought it home..WOW what a nice picture...very happy. the sales guy was very helpful and was very easy to talk to...very happy with my new TV..

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony knows how to create the best picture quality! Beautiful, clear, and realistic colors on the entire screen is appreciated by this photographer! Other tv screens in the store had harsh, uneven colors. The quality is well worth a little extra money.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Highly recommended TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, clear picture, easy to operated, AA+++++

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good option as computer monitor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had been researching TV options for use as a computer monitor and this model showed up several times in different forums and blogs as a good option. So far the reviews and references have been spot on. This TV is currently connected to a Dell Precision T3620 with a PNY GTX 1060 graphics card and works great.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    This tv it’s the best

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For this tv I only need a wireless internet connexion

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Quality TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've always had great luck with Sony TVs, and this one is no exception. It has great color, resolution and sound, as well as some features that are new to me because I purchased my last TV 10 years ago. I'm looking forward to figuring out all the fun things this TV can do. You can't go wrong with a Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best 4K on market today

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony 43" 4k we have bought in the past year. This one is going into our Airbnb unit. Of course, 4K is a joke because most TV programming is not in 4K. But, the picture is fantastic. We don't play with all the extras, use it only for viewing mostly recorded programming through ATT Uvers

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Extremely satisfied on all counts!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture and sound -- easy set-up

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to replace a 12 year old Sony Led HD that was too big for the room it was in. I am extremely pleased with every thing about the TV. For one thing it is 4K Ultra which upscales from regular HD, so all pictures and video are fantastic. The refresh is very good and XBOX in 4K is awesome!

    I would recommend this to a friend
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