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Customer Ratings & Reviews

Your price for this item is $449.99

Customer reviews

Rating 4.6 out of 5 stars with 465 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers enjoy the outstanding picture quality and ease of use of the 43" Class X77L LED 4K UHD Smart Google TV (2023). Many also appreciate the attractive price and vibrant colors. While some found the remote control could be improved, the overall experience is overwhelmingly positive.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 465 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV just a great brand

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My old TCL tv took a dump after not even 2 years so I guess it was time to move up to a better brand of tv. it was a little pricier TV but I guess it always come back to you get what you pay for. The TCL tv had a nice picture and its hard to explain but the picture on the Sony TV just POPS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi greatvalue, Thanks for the 5 star rating! We're happy that your upgrade was worth it. The X77L delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colors, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Speed

    Rated 3 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is beautiful but at take a minute or two as you move from network to network I find myself wondering if I made my Selection. I noticed it right after owning Samsung tv they’re much faster .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frameworker, thanks for choosing and purchasing our product. We're glad you like the picture quality of the X77L. We're sorry to hear that you have an issue with your new TV. Please make sure the TV has the latest software. Please follow this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/kd-43x77l/downloads

      You can troubleshoot the issue by following this link:

      https://www.sony.com/electronics/support/articles/00200862?utm_source



      May we contact you to help? If so, please email the below information to [email protected] .
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X77L

      The X77L delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colors, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 43 in. 4K X77L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 43 in. Sony TV is fantastic. It only took a few minutes to setup. It automatically connected to my Wi-Fi signal and was watching a fantastic picture. Perfect for my bedroom. I can see the picture at any angle. Two thumbs way, way up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ronnie, Thank you for the positive review! We're so glad you like the ease of setup, fantastic picture quality, wide viewing angle, and it fits perfectly in your bedroom. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WOW! Not only a beautiful, spectacular picture quality, but the sound is so clear! I had no idea how much TV I can watch for free via internet compared to Xfinity ($$$$$). Plus, I unboxed it & set it up all my myself,... an older than dirt retiree.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Linna,

      Perfect! We're glad that you like the sound, picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Speed

    Rated 3 out of 5 stars

    Spend a little more and get a better TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking TV on the outside, but inside, at times, a slow and laggy mess. The picture is nice. Google TV is nice, but I figured what I payed for this thing, it would live up to its namesake of SONY, it does not!

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Clear crisp picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Purchase so glad I invested more on this Sony vs a less expensive entry level TV. You cant beat Sony picture quality. Easy to set up out of box, very bright screen and clear picture in a room with a lot of sunlight. Volume is good too even without a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, CaroC! We're glad that you like your new Sony TV. The X77L delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colors, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect image!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV to replace my old Bravia that after almost 14 years died. I hope this new Sony last as long as the previous one. The image and sound it's better than the old one, I'm loving my new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amanda,
      This is definitely a great choice for a TV upgrade! Nice to hear you like the amazing picture and sound quality of your new X77L TV. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 44 inch LED 4K TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the most reliable TV on the market. I’ve been buying them since I was 18. Sony”s picture quality is awesome.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Thumbs Up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set-up and use. Once I finally got help at the store, the guys were very helpful in finding the right set for my needs. They were so good, I bought a sound bar as well, and couldn't be more pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraE, We're glad you like your new Sony TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony TVs

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great tv. I always buy Sony products if available. I also recommend Best Buy for their nice people to deal with. Also the geek squad Person courteous and installation done quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, ArleneM! Thank you so much for the fantastic review! We're truly happy to hear you are enjoying everything about this TV. Glad to know that you were assisted well by our local dealer. Thank you for leaving us such a wonderful review of your 43" X77L and for trusting Sony! Your loyalty means everything to us. Regards, Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy the Best!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The color is so clear and great size 43” even in a small room. The install was smooth and respectful. The gentleman in Best Buy was so helpful. I have been dealing with Best Buy for years and have been very pleased always.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarieD, Thank you so much for sharing such a wonderful shopping experience. We're truly delighted the 43" X77L is perfect to use in a small room and you are enjoying the clear, exceptional picture this TV delivers. Glad to hear the installation of this TV turns out extremely well and you like the great customer service. Thank you for purchasing the 43" X77L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Ever!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    when I tell you I love this TV, I LOVE THIS TV! Amazing picture quality, sound, and adjustable brightness. I highly recommend this TV for anyone looking!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ReganF, Thank you for the great review! We're so pleased to hear you love amazing picture, sound quality and adjustable brightness of your new Sony X77L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Solid

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased as a christmas gift for the bedroom. Sony TV’s are great, this one is a little less bright than our Sony XBR, easy concession to make considering it was $1500 less expensive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sflood, Thanks for the 5-star rating! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture but issue w/ smart TV menu & cables

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality & stand works well for even smaller entertainment centers. My only complaints are that is has trouble detecting my DVR, even w/ different cables & using alternate cable slots, and, the smart menu if laggy, even though the same smaller size Sony TV I have does not have the issue...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chrisski, Thanks for the sharing your experience with the Sony X77L 4K LED TV. While we're glad that you like the picture quality, we're sorry to hear that you are having connection concerns with your external devices. Kindly check the link below. This can help resolve your concerns. https://www.sony.com/electronics/support/articles/00232066 Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tvs just work. The quality is always there. If your replacing an older Sony 42-43 inch tv make sure to measure your current stand. We ended up getting a 50 inch instead because 50 is the new 43.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dumazach,
      Thank you for the 5-star rating! We always strive to deliver the best quality with our products. Your satisfaction with your new TV means a lot to us. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thanks for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony - 43" Class X77l LED UHD Smart Google TV 2023

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a little bummed that I didn't know about the upcoming transition to ATSC 3.0 or I probably wouldn't have bought this one.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chad,

      Thank you so much for your wonderful 5-star review! We understand your concerns about the upcoming transition to ATSC 3.0 and truly appreciate you sharing your thoughts. While the KD43X77L delivers impressive clarity and vibrant visuals, we know how important staying updated with new broadcast standards can be. We’re grateful you chose Sony and hope the TV’s high-quality display and smart features continue to fulfill your expectations every time you watch.

      Thank you for choosing Sony and making today a great day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 43x77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good quality. I like the apps and the ease of accessing different ones from the same place. Seems better than my old one at minimizing glare. Sound quality is good too. For the money, this was a great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, JoanneM! We're glad that you are enjoying your movies with your Sony X77L 4K LED TV. The X77L delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colors, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Good Quality For The Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this as a secondary TV in the bedroom. Sony has put together a smart tv with many features at a reasonable price. The picture it provides is much better than I expected from a Tv in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, Obrian! We're glad that you are happy with your new Sony TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV for spare bedroom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV to have in a spare bedroom at my son’s home in Florida when we visit. The Sony TV never disappoints. The picture quality is amazing and sound quality is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, SusanR! Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase! Just perfect for my bedroom. Awesome picture quality. Best feature is the Bluetooth. I can watch TV and not disturb my husband while he’s sleeping.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, VirginiaB! Enjoy and thanks for choosing Sony! -Craig Sony_US

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