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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best TV for the money.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing and I love it worth every penny i spent on it. 1.2K of my money was worth it. Thanks so much Cynthia (Manager) and everyone at the Pacoima store you are all the best. I have no complaints here. Also bought the 5 yr. Geek Squad plan it is worth it. Thanks so much BB in Pacoima been shopping with you all for like 12 years now. :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flash, thanks for sharing your wonderful shopping experience. We also appreciate that you like the TV quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality, Setup

    Rated 5 out of 5 stars

    Great TV, Sony rules

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture with excellent detail. The colors are bright and vivid. The menu's are easy to navigate. The internal speakers are acceptable and better than most. Very easy set up, I would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Musicman Wow! We're pleased to hear that you love the picrure quality of your new TV, ease of setup and navigating the menus, and sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Much improved over my older Sony XBR 830. The sound is also much improved. The staff at the Ithaca, NY store was extremely helpful. All in all, very satisfied with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IRSJr,
      Wow! This is definitely a great choice for a TV upgrade. Nice to know you noticed the great improvements with the outstanding picture and sound quality of your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound, and overall quality. Multiple options available to adjust picture brightness and look depending on content being selected, i.e. sports, movie, documentary......

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SteveS, We are thrilled to know that you like the overall quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    An Underrated, Affordable Hidden Gem!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first ever 4K TV and it did not disappoint. Just an excellent tv all around. Upscales everything to 4K with the XR processor and the results are top notch. Dolby Vision is breathtaking on this display. As well as IMAX Enhanced content. Just a great model that comes updated with everything you are looking for in a 4K tv in this day and age. Anybody looking for a natural look to whatever you watch then this is the perfect tv. Not too bright, not too dark - just in between with a perfect blend of both for a very naturalistic look. On top of that, its quite affordable for those on a budget but totally worth every penny. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, Great! We're glad that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with great sounds and picture without going to the larger screen sizes.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ive had this tv for 2 years now. I got it when if first came out. Its an awesome tv. Havent had any issues with it. Great picture! Highly recommend this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatieS,
      Thank you for sharing your great experience with us! We're really glad to hear your enjoyable experience with your X90J TV. Your satisfaction means a lot to us. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation and for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    Nice TV with some minor issues.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to use my Geek Squad extended warranty (a highly recommended item) to replace my LG TV that started to develop white streaks in the picture when used. On the whole, I like the Sony but when turned on it does not go directly to my Xfinity box connection (like the LG) but brings up a menu of a range of channel options available to the user. Several times I have had to use the Sony and Xfinity remote to access my designated Xfinity HDMI connection. Also, the user manual and TV help menu seem a little on the weak side to me. I had to use my Consumer Reports and other on line resources to setup the TV picture to my liking. I cannot comment on the TV’s sound quality since I have the TV connected to my JBL soundbar.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent choice

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an exceptional television. We replaced another a different brand and do not regret spending more for the Sony. We plan on buying other sizes of the same series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JDFontaine,
      You definitely made the right choice! Your purchase allow us to continue to do what we love and provide you with quality products. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great but with minor flaw

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and responsiveness is incredible as advertised. However there is a minor glitch, where I have to perform a hard reset. Sometimes when I turn TV on, the screen malfunctions and shows a bunch of colored lines. It has happened twice in the first month of ownership. Sound can be improved a bit, too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Topher209, We are sorry to hear you are having some issues with your Sony TV. This is definitely not the customer experience we want you to have. Please make sure your TV is up-to-date by performing a software update to improve its performance and resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00119543. The updates also include key features, applications, and bug fixes. In case you experience the colored lines issue again, you can also follow the guide here to isolate the issue: https://www.sony.com/electronics/support/articles/00032635. Despite your concerns, it's good to know that you still like your TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Should you need further assistance, you can email us at [email protected]. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really love this TV and for the price it’s a great investment. Does everything that I need it to do. Not heavy and you can put it just about anywhere in the house. Thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelD,
      Awesome! We're glad you found the best TV that perfectly matches your needs and expectations. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Next Gen

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV really shows what my PS5 is capable of showing next gen features for a great price

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crystal clear

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv for simplicity when we ditched DTV. Streaming is not for everyone but this was easy to learn and the picture is crystal clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeeM, You've made an excellent choice! We're glad to hear that you like the ease of use of streaming your favorite apps on your new Sony X90J. And good to know you appreciate the crystal clear picture of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very Nice TV!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this on sale and have been very happy with the set. Picture is great, sound is not the best, but that is what soundbars are for. Picture is breathtaking! Wish I had space for a bigger set, but I don't so this one fit and I have no regrets. Love SONY!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobbieD,
      Thank you for your appreciating and supporting all the work that goes into our product! We're really glad to hear your enjoyable experience with the outstanding picture quality of your new TV. We're sorry if we were not able to meet your full expectations with the TV's sound. The sound quality may vary depending on the source, settings, and connected device. You can configure various settings related to the TV’s sound such as sound quality and sound mode. You may refer to this link with information on changing the picture and sound quality to your preferences: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09.html

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has great picture. Has alot if extras that fit into my lifestyle. Its 2 model years behind but fits exactly my needs for watching TV in my bedroom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherR,
      Awesome! We're glad your X90J TV perfectly suits your needs and expectations. Nice to know you are enjoying the amazing picture quality of the unit. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 50"

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down this is the best TV in regards to picture quality I have ever purchased. When this is paired up with a PS5 the image quality is something truly amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricG,

      Amazing! We are truly delighted to hear your satisfaction with the exceptional picture quality of the XR50X90J, especially when paired up with our PlayStation 5.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with outstanding picture quality. Only complaint would be upon powering on I always have to select an input rather than it remembering the last used.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JTL1,

      Thank you for the 5-star rating and we're glad to hear that you like the picture quality of the TV. Your feedback is greatly appreciated. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My First Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. My wife love's it for the bedroom. I plan to by another, but bigger Bravia for the mancave. If it's as good as this one, I may never buy any other brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DogRampage,
      Thank you so much for sharing your great experience with us! We're really glad you and your wife loves the incredible picture quality of your first ever Sony BRAVIA TV. We always strive to deliver the best quality with our products. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to your next purchase and thank you so much for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    One of the best LED's I have owned

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Very good tv, the best LED I have owned. The refresh rate and picture quality are stunning. I specifically got this for playing on the PS5. The games look amazing on this. I recently just bought the LG C2 Oled and sold this. I have to say OLED is the way to go in my opinion and I will never go back to LED. But for those that prefer LED this is a must-have! I do prefer the interface on this over the LG interface, Sony knocked that out of the box!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newbuyer,
      Many thanks for the 5-star rating and recommendation! We regret that you sold the TV and exchange it for a different one. However, we really appreciate your satisfaction with the stunning picture quality, refresh rate and interface of the X90J LED TV. We also have our OLED TV models that we're sure you'll gonna love. For more information, please refer to this link: https://electronics.sony.com/tv-video/televisions/c/oled

      With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We value your opinion and we're looking forward in doing business with you again in the future. Thanks again for shopping Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tvs are the best

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Grea4 tv. We tend to stick with sony. The tvs are incredible. They last for awhile. The picture is incredible.

    I would recommend this to a friend
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