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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 957 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This LED TV is a good buy. It provides a very nice picture and sound. It is very easy to navigate the menus. Setup was straight forward and simple.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeyShopper, Thanks for sharing your amazing experience so far with your new X90J. We're thrilled to hear you like the outstanding picture and sound quality, and you find the Google TV interface easy to navigate. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Toss-up between Sony and LG

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to use. But, almost immediately, I had to restore it to factory settings, and start the customization all over again (signing into all the streaming apps is a chore). Annoying. Other than that, a solid TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CPM9in, You've made a great choice! We're glad you're enjoying the great picture quality and ease of use of your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good sound quality of of the box

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV to go above an electric fireplace mantel. I knew I wouldn't have space for a sound bar, and speakers on the mantel could be tacky, so I wanted a tv that had good speakers out of the box. The rep at Best Buy talk me about the Bravia line, and I went with his recommendation. This television has a decent low end. (not boomy, but sufficient), and the sound performance is overall much better than most televisions. No issues on installation or setup. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello drummerman, Thanks for sharing your experience and we are glad you like the quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" X90J LED Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this tv to replace a 15 year old plasma that finally quit. I have had the Sony tv for over a month and am very happy with the purchase. Excellent picture, pretty good sound for TV speakers, upscales great as we watch a lot of SD cable broadcasts. 4K streaming content looks amazing. Only one small drawback is the viewing angle where if you are sitting past 45 degrees, the sharpness of the picture will drop off a bit. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 6453205, We are glad that you are very happy with your purchase. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value for Money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you are looking for a mid priced led tv than this should be near the top. First impressions started with the packaging as the screen was well wrapped and had blenty of padding. The feet are tool less install which a plus. Picture is sharp with very good out of box colors. The upscaling engine does a great job producing clear programming and the local dimming produes crisp blacks. The sound quality is surprising and should suffice for tv shows, but for movies a sound bar would be recommended. Overall you would be well satisfied with this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MJN87, We are happy to know that you are satisfied with the overall quality of your new Sony Bravia 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good update for a new TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Picture and audio is great! Gaming looks nice as well! Great update! Cant go wrong with it! Good reasonable price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edward, We are thrilled to know that We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Good. Nice to see a tv with fully functional 4k 120hz out of the box for my Xbox Series X. Excelent HDR for an LED tv Bright and vivid colors, comes with a free year of Sony's Bravia Core streaming service which also gives you 5 free movies for sign up. Great functionality with Google tv and is very snappy with its software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SaltyTuna, thanks for commenting! We are extremely pleased to hear you are satisfied with the superb performance & features- especially the 4K/120Hz, stunning picture quality, fast processor, and Bravia Core streaming service of our X90J. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    One Happy Customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on my SONY 55” TV is fantastic! Great color and sharpness. Also enjoying the sound coming from the sound bar. Worth the additional purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AWESOME, Thank you for the wonderful review! We're glad to hear you like the fantastic picture quality and good to know it pairs perfectly with your soundbar. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TVS are BEAUTIFUL!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous television. Black was beautifully dark and super accurate colors. Looks sharp and attractive. Super easy OS to set up as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello aguilarje411, We re glad that you like the picture quality and operating system of your brand new Sony bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Cons mentioned:
    Hdmi ports

    Rated 4 out of 5 stars

    Sony Bravia X90J good but not the best.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is good. You’ll never go wrong with a Bravia. I had one for 12 years and paid the same price for this model that long ago. For gaming it does have a 4K 120hz capability but you can only utilize two hdmi ports for it. Netflix, Amazon Prime Video just to name a few are already pre installed. Cable is fine but some channels don’t have full hd so it does look off, you’ll see snow and blurry graphics. If setting up definitely get two people because it is a nightmare to mount by yourself. Audio is amazing no need for a sound bar. Picture quality is dependent on the user, I think it could be better in my opinion. I’ve seen other TVs with smoother, more color, and less blurring.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Drew, Thank you for sharing your feedback. We are sorry you are experiencing blurry picture when watching some channels. The quality of the these channels will also depend on the source. You may follow the guide here to isolate this issue: https://www.sony.com/electronics/support/articles/00141958. The picture quality of your TV can be adjusted from the setting. We suggest choosing the best setting according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html.

      Despite your concerns, it's nice to know that you like most of the features and capabilities of your new Bravia. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Clarity, definition, well defined colors all make this a terrific TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobG,
      Thank you for such a great review! We're glad to hear you like the great picture, clarity, defined colors with your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Second Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV offers dazzling color and the embedded applications and features are outstanding. It is easy to navigate and use the various features included in Sony Bravia. I was able to upgrade to a newer Sony Bravia when the previous model I had failed and my warranty coverage allowed me to upgrade to the new model easily and with only a slight cost. Excellent deal and service all around. Thanks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EXCELLENCE, Glad to hear that you are happy with your purchase! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Internet connectivity

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. Apps installed on tv is very convienent. Four stars because after 3 weeks wired internet stopped working and shutdown my home internet. TV works fine with wifi.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaye, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with the wired internet connection on your TV. You can follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00031285

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Easy setup

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has a great picture and sound, very easy to setup with the guided tutorials. Appreciated the 3 free months of Apple tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WIjock, Thanks for the positive feedback! We are really glad to hear that you like the great picture and sound quality, and easy setup for your new Sony 4K Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just what I was looking for. It has a sharp picture, great color, and the sound is clear. A great tv for anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Geeksquad, We are glad you now have a perfect TV you were looking for and that you like its quality. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Simply amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    AMAZING! Great picture. Love watch movies and playing games in 4k @ 120 hz. Got it for the playstation 5 and not disappointed at all!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Greatgift, We are happy you are having a great time with your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv that was recommended to me by Terry who did my consultation, was an amazing choice and completely happy with my purchase

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome! BrilliantTV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV lives up to billing. The clarity of the picture is stunning. Couldn't be happier with the clear picture, the great sound or the great access to Apps, like Disney+, Apple TV and Netflix. The TV swiches between TV and watching apps seemlessly and works without external devices, except for HBO Max, which I haven't been able to get to work. Otherwise everything works well so far and I couldn't be happier with the TV. It's truly a smart TV and the lightweight remote is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi isamariabush, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great natural colors and picture resolution

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was time to upgrade my old 40" Bravia for a new larger screen model. 55" was the maximum fit for the wall space available. And comparing the various brands on display in the store, it was no question that we would stay with Sony. Now wall-mounted in our living room and up-and-running, we are enjoying the tremendously improved watching experience, especially for hockey, soccer and basketball games. The true to live colors and excellent picture quality are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sportsfan, We are thrilled that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great full array tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, the Dolby vision and imax enhanced really looks great. The black levels look great with the full array leds.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sf16gs, thank you for the amazing feedback! We're very happy to hear you're enjoying the exceptional picture quality, Dolby Vision and Imax enhanced feature, and overall feature of your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US