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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV....

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's not the least expensive. As a matter of fact, it's one of the more costly ones but.... well worth every dollar. We first purchased a 55" LG and returned it almost immediately, exchanging it for the Sony 55" Bravia. The Sony's color is sharper and the remote is so much easier to use, plus the TV has more options. While the TVs sound is okay, using a sound bar enhances the sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Woodie, Amazing! We're glad your investment is worth. It's nice to hear you like the incredible picture quality of this TV and you appreciate the overall features. You’re now able to enjoy immersive, engaging cinematic experience in your home. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you for purchasing our 55" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV for the price. You can spend a lot more, but this one is excellent for a guest room. Good sound as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Azprinter, We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 55" TV has a terrific picture quality and is very user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytelevision, That's good to hear. We are glad you like the picture quality of your Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV images great from all angles I hung it up. The colors are Vibrant and is great for video games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Momofacrazykid, We are happy that you like the picture quality of your new Sony Bravia OLED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great LED TV, picture quality is beautiful and the blacks are really good considering it’s not an OLED TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MalOb, We are glad that you like the picture quality of your new Sony Bravia LED TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia Smart TV 55 inch

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow. Beautiful picture quality. Easy to set up and install. Very pleased with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SouthJerseyBob, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
      . Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say? This is a spectacular TV. Sony never disappoints. The colors are incredible and the screen is sharp. It is also very evenly backlit because of the full array LEDs. The built in speakers are also surprisingly good. You can hear more low end frequencies on this TV than on most others. The Google TV is very easy to navigate and works exceptionally well. As always, Best Buy provided a top class buying experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi atallon, We appreciate the review and we're happy that you are pleased with your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Learning the options included with out BRAVIA has been rewarding, picture improved, color great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi enjoyingtheview, Amazing! We're glad you like the excellent picture and color quality of your Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality and easiest TV to set up!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. Purchased after returning the new Vizio OLED 55', had several issues. Easy to set up the physical TV, as well as intuitive settings to ensure my devices were optimized for the best possible picture. Has great sound for just a TV and if your viewing area is small, they are Wonderfull. Would recommend 100%

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi adsego,

      You made the right choice with the Sony XR55X90J TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation and for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best Televisions we have ever owned. Picture quality is phenominal. Setup was easy. This is a must buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous, Awesome! We're glad that you like the picture quality and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great top of the line TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I’m loving this tv. Works great with all my other Sony products, and the picture looks amazing. I use both my PlayStation 4 and PS5 on it. The image quality with my PS4 is better than my previous 9 year old 1080P 3D Sony Bravia I was using. There is no whiting out or blurring and the image is crisp even though the output is only 1080 with the PS4. With the PS5 and the onboard video streaming services it is even more amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Punkuhr We're pleased to hear that you are loving the TV performance and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    EXCELLENT TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wish I still had this phenomenal TV… got destroyed in a trucking accident

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Easy to set up. Love the user interface with the pre-installed google chrome cast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reviewer2018, We are thrilled to hear that you love the user interface of your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great mid-tier TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good. I decided to upgrade from the X85J, and there is a pretty big difference. The upgraded processor is noticeable, as there is less lag and judder than the lower model. The Google platform is very easy to navigate, quick app setups & remote is very easily programmable with other devices. The TV also auto recognizes your inputs and names them, making it very easy to setup and start watching within about 15 min.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ryan, We are thrilled to hear abour your great experience with your new Sony BRAVIA TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First I bought the Samsung q85 55" tv. I did not like the blurriness with the black color. It lacked definition in black clothing. After researching, it was contributed to the panel that Samsung uses on the q85 model. I returned it for the Sony x90j. love this one. I've been a Sony tv owner for over 25 years, should have learned my lesson back then. I did not rate sound quality since it is connected to a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobbydee, We're glad that you like the picture quality of your new TV. We also appreciate you being a long-time Sony fan. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Easy setup, great quality!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Easy and user friendly. It's guided setup is awesome. Setup is so simple and easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Metza,

      Awesome! We're glad you love the user interface and setup guide of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Vrr

    Rated 5 out of 5 stars

    Amazing tv for gaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Series x looks amazing on it. Word of warning, vrr is currently missing but will be added

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Humongous, Thanks for your feedback. We are glad that you like your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your TV will receive future firmware updates to add certain features and improve its performance. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good product.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good. Features are great also with ease of use once you become familiar with the features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BMan, We're glad to hear that you appreciate the picture quality and features of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I own

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Was in the market for an LG after a lot of research and I was dead set on getting it. I walked into the store and ended up stumbling on this one. I was blown away with it and when I got it they were running a sale on it. for the feature and picture quality it was hard to pass on it. I have been using it for about a month now and I am completely in love with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Derek, We are thrilled to know that your new Sony BRAVIA 4K smart Google TV is the best TV you own. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Office Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this Sony 55" Class BRAVIA XR X90J for our Study/Office at home. Needless to say, this TV is awesome. The size, the picture, the sound, and the color quality is superb. The remote control is very easy to handle and the TV responds very well. Since the TV is right in front of us, we don't have any problems in viewing the total picture all the time. We are thoroughly enjoying this TV to maximum level. Great job SONY!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyRadar, Great! We're glad that you like the TV size, picture and sound quality, With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US