Customer Ratings & Reviews
- Model:
- XR55X90J
- |
- SKU:
- 6453205
Customer reviews
Rating 4.7 out of 5 stars with 957 reviews
(957 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.4
Rating 4.4 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Customers are saying
Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.
This summary was generated by AI based on customer reviews.
- Pros mentioned:ColorCons mentioned:Vrr
Rated 3 out of 5 stars
Ok for a budget
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Got outdated super quick. Makes you connect every personal account imaginable to function right. VRR is spotty. Other than that and if you’re looking for a downgrade from qled for budgeting, it’s alright for 4k. I give them credit for deep colors, blacks are amazing.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Amanda, We are sorry you are having issues with your TV. Please make sure to perform a software update to improve the general performance of your TV and to resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00119543. You can enjoy some functions on your smart Google TV event without a Google account. However, certain features and functions will not work. We highly recommend signing in your Google account to enjoy all the features and capabilities of your new BRAVIA smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Best Buy Bygolly
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’m so glad I went with this TV. I’ve had a number of Sonys and this is by far the best. Pay a little more and get a lot more. My friends have gone with lower priced brands and my picture and sound are superior by far. Have cut the cord and gone to high speed streaming. WOW!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Jimmy, That's awesome. We are thrilled to hear that you like the picture and sound quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
Rated 5 out of 5 stars
Gifts
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best anniversary gift ever , husband loved it!!!!
I would recommend this to a friendRated 5 out of 5 stars
Great TV for Xbox series X 120hz
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was looking for a TV to play my Xbox series X on and get 4k 120hz. Quick setup and works flawless. I started with the Sony A8H OLED but unfortunately it will not play 4k 120hz. Best Buy was amazing in helping we swap the tv to this one. Very Happy with purchase and OS that comes on TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KWES001, We're glad to hear that you appreciate the features of this TV. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay
- Pros mentioned:Picture quality, Refresh rate
Rated 4 out of 5 stars
Samsung 55 tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Works as promised.. good refresh time... sound is ok.. coloe is great for Gaming
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jtaylor, We're very grateful for this positive feedback! Good to know you like the great picture and sound quality, and smooth gaming experience with your new Sony X90J. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Best Brand, never disappoints
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Very user friendly, easy set up. Packaging was amazing, over the top. Picture is excellent, but the sound is really impressive, sounds like a sound bar. I have NO bad comments. I have tried cheaper brands, but always return to Sony Bravia. There really is a difference !!!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sondie, We are glad to hear about your experience with your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
55” Sony LED
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture for under $1000. Set up is easy, connecting to your wifi; etc. Sits on 2 prong legs on either side; not a problem for an adult home; definitely secure it you have an active home with small children. Sony tv’s never disappoint.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Hoss, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You chose the best TV brand. Thank you for trusting Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony quality!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’m a big fan of Sony televisions. This one has great colors and the blacks look great. I’m a gamer so I’m really enjoying this TV with my PlayStation 5 and my Xbox series X. This TV is a great purchase for people looking to get 2.1 quality. For new systems
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Bub405, Thank you for sharing your experience with your Sony Bravia TV. We are thrilled to hear that you are really enjoying your Sony TV with your PlayStation 5 and other gaming console. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Out of box: love it
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fabulous picture quality. Video games looks really excellent, as do movies and TV on Netflix. Haven't quite taken it thru the ringer or fiddled with all the settings, but out of the box, very pleased with this TV. Smart TV interface is pretty nice as well. Also: a good remote.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ross, thank you so much for the 5 Star review!
We are extremely pleased you are satisfied with the beautiful picture quality- especially when playing your video games and movies from its built-in streaming app of our X90J! We are also glad that the remote control and Android TV feature of this TV meet your expectations.
With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Blurry Faces
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Faces appear blurry . Rest of back grounds are sharp . No included instructions for using remote. Warranty is ONLY in SPANISH. NO ENGLISH WARRANTY CARD so I don't know how to register it. ( SO FAR, I believe English is still our primary language in U.S.A. ) No phone # to contact Sony Customer Service).
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi NospeakaduSpanish,
Thank you for purchasing our BRAVIA XR X90J Full Array LED TV.
We are sorry to hear that the faces appear blurry. We'd love to help you troubleshoot your problem and turn this into a better experience.
You can configure the display settings to your preferences and check how to use the remote control, please check the TV Help Guide below.
https://helpguide.sony.net/tv/iusltn1/v1/en-003/07_08.html
To register your Sony Electronics product(s) please follow these instructions:
https://www.sony.com/electronics/support/articles/S1F1791
Should you need further assistance, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony Bravia 55” X90J
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.In store staff was very knowledgeable and helpful in helping determine which product had the features and specifications required. The Sony Bravia 55” is a great match and is a significant upgrade for the television it replaces - excellent color and sharp images.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Bronc, It's nice to hear that you were assisted well by our local dealer. We are also glad that you like the picture quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for choosing Sony! Vincent
Rated 4 out of 5 stars
Is it a replacement for the 900h? Not sure..
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I had a x900h and a x950h, I wanted to get something that I felt was going to be a bit more futureproof as I don't usually spend this much money on a TV. So when I seeing that x90j had just come out I decided to replace the x900h with it. I was a little skeptical as a lot of the reviews where complaining about jitter in the game mode, but apparently a update just came out that took care of that issue. Now as far the the picture goes it looks identical to the 900h, which isn't a bad thing . But it lacks the bright punchy picture of the x950h, which I do miss. Now I did have a QC issue I didn't have with the other 2. When I opened this box up and got it all setup, I noticed a lot of fingerprints all over the screen!? and one that looked like someone ran a finger diagonally from top to bottom. I found this strange as it was all factory wrapped and all inserts where intact. So I had to do some cleaning out of the box , I mean if it was me or the family that did it that's one thing. But out of the box? I mean come on, that a lot of money to have that happen.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Stampede, Thank you so much for sharing your feedback and we are sorry that you had a little issue with the Game Mode of your new TV and the fingerprints concern. It's good to hear that a software update resolved the issue. Our BRAVIA X90J TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear.
We value your input and appreciate your feedback. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Nice Entry-level tv for 4k gaming
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had to buy a new tv when my other one began to fail and this one was perfect for my setup. I upgraded to this from a 50 inch Vizio and could have not been happier. I'm now waiting for the VRR update so i can take full advantage of gaming with 120hz.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ghbigez, We are glad to know that you now have a perfect TV for your setup. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent
- Pros mentioned:Hdr
Rated 5 out of 5 stars
Great Compliment to the PS5
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My 50" Samsung gave up so I wanted to find a TV that would compliment my PS5. This TV hit every mark. I can play my PS5 in Full HDR at 4k 120hz. The fact that it's a Google TV and we have everything set up in our home via Google Home was just an added bonus.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Insignia, We are happy you now have a perfect TV for your new PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Sony Bravia X90J 55"
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.One of the best T.V.s I've ever owned! At first, I wasn't happy with the picture presets. After doing some tinkering with the custom settings, the picture looks fantastic! My only regret was not waiting a month when I suspected that the price would drop (which it did). Could've gotten the 65" for the same price I paid for this one. Oh well, live and learn
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gore, We are thrilled to know that your new Sony Bravia TV is one of the best TVs you have ever owned. You can always change the picture quality of your new TV from the picture settings according to your preference. We are glad that you are happy with the result. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. The price varies depending of the store. We appreciate your feedback. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Technologicallyimpaired
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The 2 sales persons were outstanding and very knowledgeable great sales people even buying a more expensive item. Love the Sony TV colors are brilliant. The 2 people that hooked up TV were great and very helpful. Now I have have to pick up my learning curve to operate it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Technologicallyimpaired, That's a great choice! Thank you for the 5-star rating and for sharing such an excellent shopping experience. We are really happy you're enjoying the excellent picture of this TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you for purchasing our 55" X90J and for choosing Sony! -Jess
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great picture for the money
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and easy set up Took a little adjusting to get picture where the wife and I liked it The upscaling for older shows works very well The room it is in is very bright at time this does not effect picture quality at all
I would recommend this to a friendBrand response from SonyListens
Posted .Hi 67bugman, That's great! We are happy that you like the quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Double dipping!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I loved my 65" version so much I went and purchased a second @55" for the bedroom. Im now my 55"x900e. This is a great tv for this price range. Resident Evil village looked great on it, and COD @4k 120 is a dream!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Idromos247,
Wow! Thank you so much for such a great review! We truly appreciate you being our loyal customer and we are happy to know that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
ME
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I LOVE MY SONY 55 GLASS BRAVIA XR X90J SERIES LED 4K UHD SMART GOOGLE TV .I LOVE TO SEE MOVIE'S IN HIGH DEFINITION ON IT.AND TO PLAY GAMES ON MY PS3 PS4 PS4P PS5 ON This TV.AND INTERNET AND STREAMING MOVIES.NEW XR PROCESSOR 2021 .BEST PICTURE I EVER SEEN!?iN MY LIFE.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JUSTIN,
Thank you so much for such a great review! We truly appreciate how you are enjoying the amazing picture quality, smart features and connection to your gaming consoles. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony X90J
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was very indecisive on which TV I should’ve gotten. It was either the Sony X90J or the Lg C1. Although the c1 has a picture. I chose the song because of the other pros it offered
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nell21,
Wow! You've made a great choice! We are so happy to hear you are satisfied with the superb performance & amazing features of our X90J.
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo

























