Customer Ratings & Reviews
- Model:
- XR55X90J
- |
- SKU:
- 6453205
Customer reviews
Rating 4.7 out of 5 stars with 957 reviews
(957 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.4
Rating 4.4 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
Customers are saying
Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
No regrets...
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fabulous picture quality...thought 55" may be too large for bedroom but it's the perfect size!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Nancy, We are happy that you now have a perfect TV for your bedroom and that you like its picture quality. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. We value your input and appreciate your feedback. Thank you for your purchase. -Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
LOVE IT!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I absolutely love this tv! It is super user-friendly and has all the apps that I need. Thought about going up to the highest end tv and I am so glad I didn't. This one has an absolutely incredible picture and is great for movies and tv shows.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ElCV, We are thrilled to know that you love your new Sony 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Enjoy! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Beautiful Picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.beautiful picture and very user friendly. We got this for my Mother and she has not been so excited over a TV in years. We were going to hook up her sound bar but found it was not necessary as the sound is exceptional.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Truckingbird, Awesome! We're glad that your mom enjoying the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Enjoy! -Craig
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Beautiful Picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I chose this TV out of the selection in the store because of the picture quality. I had come in to look at a different TV that I had seen on line, but was sold on this one because the picture was so much better.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi jr345, Great! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Best picture for the price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture easy to set up Good value. we checked Consumer Reports and Sony were the top rated so we went with Sony instead of our usual Samsung. The picture is great. We were not going to spend $10000 for a TV so this was a good compromise
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Claw7881, That's awesome! We are thrilled to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Sony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is a great product the only reason that I gave it 4 starts instead of 5 stars is the sound. To hear the tv you have to turn it up a lot so if you should buy this tv I recommend to purchase a sound bar and/or woofer to enhance the sound. Otherwise, the picture is awesome!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Cheleste, thank you so much for the 4 Star review! We are so happy to hear you are satisfied with the incredible picture quality of our X90J. We are sorry if the sound quality did not meet your expectations. The sound quality depends on the signal and content. You can configure various settings related to the TV’s sound such as sound quality and sound mode to enhance your listening experience with the built-in TV speakers. You may refer to the following link for more information:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html
With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony is an excellent tv. It works exactly as promised. I was not disappointed with my purchased. Have researched tvs for a long time before I found the right one at the right price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MikeR. That's awesome! We are glad you now found the perfect TV you were looking for. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Very pleased
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this Tv goes excellent with my ps5.Definitely is superior to my previous Samsung 8500 Curved very happy with this purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Danny, We are glad that you are very happy and that you love your new X90J Bravia 4K TV. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Enjoy! -Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Nice TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Nice TV. Sony knows how to make it. I used this TV as a monitor. Picture quality is good, but not the best. (if you want better picture quality, especially if you watch YouTube from PC to TV try to get OLED TV).
I would recommend this to a friendBrand response from SonyListens
Posted .Hello GENNKA, We are glad that you like the quality of your new Sony BRAVIA 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You can always adjust the picture quality of your TV according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great Upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV.. bought Samsung TVs forever but got this on a deal and so glad I did. Picture is 100x better then Samsung and faster apps. I liked the first one so much I bought another one for a second bedroom.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello MEaze, That's awesome! We are glad that you like your new Sony BRAVIA TV and you purchased another unit. You chose the best TV brand this time. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent
Rated 4 out of 5 stars
Great TV but...
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It's a really nice TV. Material that is broadcast in 4k/UHD look really great. I'm not a huge fan of the Google OS however. I have a cheaper Google TV and they both have the same issue. They both constantly drop the WiFi Signal. The Amazon Firesticks, Roku TV and Apple TV that we also use have no issues. Both Google TV repeatedly say "Connected, No Internet" and the Network is a google network mesh system so you'd think they'd work together properly. Anyway, we also cant use ATT/DirectTV on Google OS so, we predominantly use the Amazon FireStick 4k's for that. The colors on the TV are very different (Better) on the native YouTube and Netflix Apps on the TV versus the same apps and shows on the Amazon Firestick though all settings on the TV are set the same both input choices (there a many custom options if you prefer) so, I'm not sure if that is an issue with the Amazon Firesticks or not
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RhythmMaster, Thanks for sharing your experience with your new Sony TV. We are sorry that you are having a network issue with it. You can follow the troubleshooting steps from this link to isolate and hopefully resolve this issue: https://www.sony.com/electronics/support/articles/00184183. It's nice to know that you like the picture quality of your new Sony TV.
Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Vincent
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
very nice
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Pros: Amazing color accuracy. reds look red, green looks green, and blues look blue. motion is fantastic cons: Could definitely have better backlighting. Subtitles make the area very greyed out with excess light. and I wish it got dimmer at night. I don;t know about sound quality, I use a stereo system
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Stac, We're glad that you like the color accuracy of your new TV. We're sorry if the subtitles make the area greyed out. Your feedback matters to us as and we thank you for posting this to help us improve our products.
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Regards, Erin
Rated 5 out of 5 stars
Sony Bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I bought two Sony Bravia TV’s...one for my bedroom and one for my living room. I am really happy with both of them so far. They were really easy to set up by myself. Now I just need to figure out all of the new technology and how to use it. Lol
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kh13, wow! Thank you so much for the 5 Star review and for purchasing two of our Bravia TVs! We are extremely pleased to hear you are happy and satisfied with the overall performance of our TVs. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo
- Pros mentioned:Hdr, Picture quality
Rated 1 out of 5 stars
Not Worth the Price
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV boasts excellent contrast given it has a VA panel. The blacks do get dark, but in a nighttime scene, the image is very washed out and hazy. Adjusting the settings to compensate, completely crushes the scene. It’s really unacceptable for a TV of this price. Bright scenes do look good. The X90J also does a poor job of switching settings based on content. An SD program should trigger an SD preset, HDR content should trigger an HDR preset, and Dolby Vision should trigger a Dolby Vision preset. This does work occasionally, but most of the time it does not. My previous TV with the same Apple TV 4K switched flawlessly. The X90J… not so much. Watching an SD show when the TV is stuck in HDR makes everyone look like they have a bad sunburn. I’m not sure where the praise is coming from for this TV, maybe people have a low bar or not enough experience with other high end televisions. My last OLED did not last long, so I wanted to go back to LED, but this is just too painful to watch. This is getting returned and I will try my luck with another OLED.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi 1982Original, We are sorry to hear that you are experiencing issues with the picture quality of your XR55X90J TV. This is definitely not the viewing experience we want you to have. We'd love to troubleshoot the issue and make this a better experience for you. In the meantime, you may change the picture setting of the TV using the Sony Remote by Pressing the HOME button, then select [Settings] — [Display & Sound] — [Picture]. This will let you fine-tune your TV picture based on your preference or select one of our preset picture settings.
You can also select Auto picture mode; this automatically selects the picture mode based on the content being viewed. You can check our help guide links: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture+adjustment and https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-02_04.html?hl=picture+adjustment
If you need further assistance, please feel free to contact us for help.
Please email the below information to socialsupport@am.sony.com
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
Regards,
Carl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
great value, great quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Third one of these I've purchased not because it broke, because I love it so much. Perfect for "standard" size rooms. Good price point, excellent image quality. Sound quality is eh but that's what sound bars are for I guess.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Odlaw, We are so glad to hear that you are happy with the picture quality of your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great for PS5
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely LOVE this TV. Needed a new shiny 4k display TV for my newly acquired PS5. I've been playing the new Demon's Souls remake and it runs fantastically smooth. Frames are like butter. Highly recommend if using for a high end console.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisL,
Great! We're glad that you found the perfect TV for your PS5. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
-Ralph
- Cons mentioned:Remote control
Rated 4 out of 5 stars
Good TV, but I question the remote
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The only problem with this TV is the remote. The remote turns on the TV and my DIRECTV cable box, with one touch. But it doesn't turn off my DIRECTV box with one touch. I find using my DirecTV remote most of the time, but when I want to stream I have to find my Sony TV remote.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Dude, We are sorry to hear you are having an issue turning off your DIRECTV cable box connected with your Sony TV. Please make sure your TV has the latest firmware by performing a software update: https://www.sony.com/electronics/support/articles/00119543. The updates improve the performance of your unit and resolve any possible software-related issues. You may replug the connection and make sure you set the settings correctly: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-08_03.html. Despite your concern, we are happy you still like the TV. you can email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Love it!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm always amazed how TVs keep getting better and better. This is no exception! The picture is great, I love that there's so many options to adjust the picture settings. Cinema mode is awesome!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TikiReviews, We are thrilled to hear that you love your new Soy BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV for streaming and playing games
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome Tv, has mostly every streming app I could want and is great to use for my ps5. The graphics are great too of course the blacks arent has awesome has my LG C1 but it looks great for an LED Tv compared to an OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chris, We are glad that you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy your games! Vincent
- Pros mentioned:Ease of use
Rated 5 out of 5 stars
Sony 55" X90J LED
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this Sony 55" TV. Works perfectly for one of our bedrooms. Setting it up is easy. I had my eye on this particular TV for several months, waiting for the price to come down. The Black Friday price was the best.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Shark, We are glad that you love your brand new Sony Bravia 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent

























