Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 957 reviews
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for more than 2 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very clear and crisp sound. Very good TV for a room.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 1.5 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Awesome Tv 100%. Both I and my brother in law bought the same TV. Love Sony. Better and more worth it than Samsung
I would recommend this to a friend
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
Glad I switched to Sony
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I've been a Samsung TV owner for many years, so it was a tough decision to switch to a Sony TV. However, I've been nothing but impressed with this new TV! The image is amazing, and the sound is like no other sound I've heard from a TV - you don't need any external speakers! Additionally, the salesperson at BB was amazing, he walked me through the differences between the Samsung TV and Sony, and I'm glad he did. It's an easy TV to set up, and I love that you can search through all of your streaming devices with a click. No need to log into other sites everytime.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi TexanHula, thank you for upgrading to your new Sony TV! We're delighted you like the amazing picture quality, excellent built-in speaker sound, ease of setup, and intuitive Google seach function and overall features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
Pros mentioned:
Color, Ease of use, Picture quality
Rated 5 out of 5 stars
Perfect.
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Loved my new Sony TV , perfect size, colors, menu easy to navigate. I have no problems connecting it to my WIFI. Highly recommended.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi BLuE, Thank you for sharing your experience. We are glad you loved your brand new Sony BRAVIA TV. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
Pros mentioned:
Hdr, Picture quality
Rated 5 out of 5 stars
Excellent picture and screen uniformity
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This TV has a beautiful picture! This is my first 4K TV, so it is a big upgrade from what I had been using. I use it primarily for gaming, and the picture really pops, especially with HDR enabled. My display is very clean with almost no dirty screen effect. The corners of the screen are slightly darker than the rest, but it is only noticeable if you are looking for it. It is by far the best TV I have ever owned in terms of uniformity. The Google TV interface has no lag and all of the apps I use are supported. Overall I am very happy with this purchase.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DemiurgicSoul, Thank you for upgrading to your first Sony 4K TV! We're glad you like the incredible picture quality and smooth Google TV interface. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
Pros mentioned:
Hdr
Rated 4 out of 5 stars
Almost perfect, still worth every penny
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The TV itself is incredible for not being OLED. Very bright, HDR, Dolby Vision content all looks amazing. The software on the TV leaves a lot to be desired, but I don’t use the built-in “smarts”. Instead, it’s hooked up to an Apple TV and a PS5.
The only reason I can’t give this TV 5 stars is because it’s lacking in some of the “smarts” department, unless I’m missing something. Volume adjustment with another remote like the Apple TV one works, but no volume indicator pops up so you go by ear. The TCL Roku TV that this Sony replaces had no issues with that.
If I could give it 4.5 stars I would. It’s an incredible TV overall and when gaming I can’t help but smile at how much of an upgrade this was from a TCL 5-series.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello n8jawn, Thank you for sharing your feedback. We are glad that you like most of the features and capabilities of your Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! Vincent
Pros mentioned:
Picture quality
Cons mentioned:
Vrr
Rated 5 out of 5 stars
Amazing tv for gaming
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I bought this for my PS5 and Xbox series S and was not disappointed. The picture quality is amazing. Make sure to use HDMI 3 & 4 for next gen systems, they are both 2.1 ports that will allow 4K with 120 FPS. When using the PS5 it automatically changes to game mode for best quality and settings. The only thing lacking is vrr but Sony will update via firmware in the future. Sony never disappoints with their TVs.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MightyMoe, Thank you so much for trusting Sony! We're glad that we were able to provide you a great match for your gaming needs. VRR will be coming via a future firmware update. Please check your TV model at our Sony eSupport website for product updates and announcements. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback and and enjoy your new TV! - Kris
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Would highly recommend!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Superb television! I was a little disenchanted with this TV at first; it did not seem to have very brilliant color (and I am really picky about this!) You can run this on VIVID setting, but this is not advised. I did have the general viewing set to VIVID but I made a lot of modifications. I even 'tweaked' a little for the EXPERT SETTINGS. Don't be intimidated by articles which suggest that only experienced personnel should use these settings. They are worthy of experimentation, in my view. Overall, I am really satisfied with the quality picture that this Sony set provides. Note about picture settings: turn black levels (on brightness settings) DOWN LOW. I first thought that turning this setting higher would give the 'black saturation' which looks so good, but you have to turn the setting DOWN. If you turn this one way up, the dark colors are 'washed out' looking as are the shades of charcoal and black. The 4k content to be found on YouTube is breath-taking with the right settings. Since I am not a gamer, I can offer no advice about use of these peripherals. The TV is well set to received wireless internet; this seems to work much better than my other 4k set. I think the cost of $1000 is about right for this one; you may able to find other brands with as good a quality picture at a lower price but I am very happy with this one. I also had bought a new Sony receiver and it interacts really nicely with the TV. This more or less is a good home theater combo ( I have surround sound Klipsch speakers which do a real nice job. You can blow the roof off with the receiver if you want to.) Overall, really satisfied with this purchase.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi 4klover! Thank you for your awesome review! With the X90J, you can enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
Fantastic TV!
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Highly recommend this TV. It has superb picture quality, great sound, and is very well built. It uses Android and supports many of the same apps as your phone! Amazon, Disney+, Netflix and others all work flawlessly and navigation using the remote is easy. Plus you can use a Bluetooth keyboard.
One small problem for me is that it doesn't have an HDMI output, so I can't use it with a Philips Hue Sync box.
Still, I highly recommend this TV!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi acjca2, we're glad you like the picture and sound quality of our product. We understand your concern that this TV does not have HDMI output. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Best Picture in this price range
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
I bought this 4k tv for the Master bedroom. I currently have an 85 inch Samsung 4k TV for my home theater TV. I hate to say it, but this TV beats it in every category.
Picture
The last TV I had in a bedroom was a 43 inch 1080p Sony TV. I loved that one because the picture quality was EXCELLENT even cokpared to some 4k tvs. This one is no exception. With the Full Array Local Dimming, you get great color vibrance, contrast and great darks and lights. The brightness on the TV is perfect for a large bedroom. Normally I do a lot of customization on my TV setti gs to get the picture just right. With this one I set it to IMAX Enhanced and left it there!
Sound
I normally hold the belief that you should always have additional speakers for your tv, or a soynd bar at least since TV speakers usually suck. The mids are actually really good hear and allow for dialogue to be heard easily. The Sony Bravias also have Spacial Audio technology that allows for sound to be bounced around so it sounds like things are coming from the sides (think Diet Dolby Atmos). Now, while this technology is really cool, the low end bass is still lacking and in a larger room than a bedroom, I dont thibk you would really notice the Spacial Audio as much.
Price
This is an expensive TV, there are certainly cheaper options and thise cheaper options are great too. So yoy arent talking about leaps and bounds here when you are comparing this TV to a slighly cheaper Samsung. But when you pay the extra money you are getting a little more sharpness, a little more vibrance, a little clarity and for that I believe its worth it.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Clint, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand this time. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
Pros mentioned:
Hdr, Picture quality
Rated 5 out of 5 stars
One of the best LED units
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This is an outstanding TV. I have had the 65" version for 2 years and had the need to upgrade in another room. I hesitated due to price premium over rivals brands, but I feel the image quality ends up being better IF you have the eye for the detail AND are going to use the 4K HDR feature more often.
If you just need a good HDTV, this is probably overkill. In the end, you get what you pay for. I don't have these in every room, but the two where I watch the most content and consume 4K get the Sony.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi SteveA,
We are glad you like the performance of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
Regards, David
Pros mentioned:
Color, Ease of use, Picture quality
Rated 5 out of 5 stars
Sony 55” Bravia XR X90J
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The Sony was very easy or set up. The picture is really beautiful. The color is true, and the blacks and whites are gorgeous.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi BoseFan, Amazing! We're really glad you're happy and satisfied with the impressive picture quality especially the natural and beautiful colors of your new X90J Full Array LED 4K Ultra HD Smart Google TV. It's good to know you easily setup this TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 55" X90J and for choosing Sony! -Jess
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
High quality TV picture & sound
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
High quality TV. Picture is amazing. Sound is fantastic, better than I expected. Easy to use. My one criticism at this point is the display info for program description is much too small to read. Changing the text magnification makes it too large and displays at top of screen through a whole series of snippet that flash on screen briefly. So, the normal display of program info is too small while text magnification is too large. Other than that I love the quality of this TV.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello 10cb9,
We are glad you like the picture quality of the TV. Please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!
Regards, David
Pros mentioned:
Picture quality
Cons mentioned:
Glare
Rated 5 out of 5 stars
Great colors, a little glare
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Although I only use it for streaming, the quality of the TV is great. I typically use the "Vivid" color setting, and wow. Not sure why the others are even options. My only other recommendation would be to try placing the TV away from any bright windows as the glare could be too much at those brightest times. Other than that, the Google tv is simple and a great option if you happen to have other google products (I don't, but might consider in the future).
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Melissa, Awesome! Thank you for such a great review! We're happy to hear you enjoyable experience with your new TV especially when using TV for streaming. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We greatly appreciate your feedback and recommendation. Thank you for choosing Sony! - Kris
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
We love our new Sony TV
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We love our new Sony TV. It’s not the first one I’ve owned, and their quality is excellent. We upgraded from a 25” Samsung to a 55” and the improvement is impressive. The resolution of the picture is amazing, as well as the color and contrast. The integration with wifi and bluetooth are very well done. The only negative is Sony’s love affair with Google. We use some apps, like BritBox, which aren’t Google apps and we can’t install them. I have to cast it from my iPad.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Neighbr, we're glad you love the picture quality and Bluetooth feature of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. The availability of Android TV apps is different depending on the country or region where the TV is being used. Thank you for choosing Sony! ~Earl
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Awesome Product
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Awesome picture. I also own a Sony OLED that was twice the price. We needed a second TV for a super sunlit bright room. Since it was mainly for news and kid shows, I wasn't worried about all the theater benefits of OLED. But honestly with what Sony does with there full-array local dimming instead of edge lit, it really does to well with true black areas. Also nice that the remote is LED and Bluetooth so it was able to control my hide away cable box.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Boosted3800, fabulous! We are so happy to hear our X90J perfectly matches your needs and expectations. We are also pleased you like its amazing picture quality. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 1.5 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture.love this tv! Always have bought Sony and thus TV does not disappoint!!!
I would recommend this to a friend
Pros mentioned:
Picture quality, Refresh rate
Rated 5 out of 5 stars
Great TV for Next Gen consoles.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
OMG awesome TV without having to get an OLED. Yes OLED gets the best blacks but this is perfect without risking burnin issues. Great for next gen consoles needing HDM1 2.1 for 4K 120fps. Note very few console games can run at 120FPS. But its nice to have. X90J is a 2021 model. But in most areas is better than X90K 2022 model.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi OG99, We're glad that you like the picture quality and features of your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Pros mentioned:
Hdr, Picture quality
Rated 5 out of 5 stars
Great TV at an amazing deal!
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was lucky to get this tv on a deal of the day price of $799! The picture is amazing and it gets really bright which is just what I needed for our living room. I originally went to the store to get the Samsung Q60b but when I compared the HDR pictures the Sony with Dolby Vision is definitely better than the Samsung since Samsung doesn’t offer Dolby Vision.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi LexiLola, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
The Best
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The best of all the many TVs I closely judged. And a reasonable price for the quality.