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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 957 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, easy setup, gaming experience, color, price, sound, and Google TV integration of the 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the vibrant picture, clear sound, and user-friendly interface. However, some customers have concerns about the remote control, glare, short lifespan, and speakers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 957 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best of all the many TVs I closely judged. And a reasonable price for the quality.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90J television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clark was awesome. He listened to my needs and was able to suggest several options that would fit my needs. I would definitely buy from Clark again. He has a wealth of knowledge that Best Buy should be proud to have him as an employee. Thank you Clark for making our shopping experience easy. The sony bravia xr x90j is incredible. Clear vivid picture, awesome color, amazing sound. A true 4K wonder!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Larry, thank you so much for the 5 Star rating! We are really thrilled you are satisfied with the exceptional picture & sound quality of our X90J. We are also pleased to hear you are satisfied with the incredible customer service of Clark of Best Buy.

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5 Star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have had this tv for at least a year with no problems, the picture quality is great!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with a great image. I replaced a LG OLED TV with bad burn in with this TV and was worried about loss of black and less vibrant colors. I'm impressed with the results. Very good initial setup software that intelligently configures devices and remotes. Configuring some of the image modes is a little more manual that I would like, but otherwise a great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marlowe! We're glad that you liked the image quality of your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Hdr, Refresh rate

    Rated 3 out of 5 stars

    Wish I didn't buy this as a computer monitor

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're looking to use this as a monitor for a PC be aware there's several issues that can make the X90J a headache for you. 1. The screen will infrequently, over 8 an 8+ hour day, black out for 5-7 seconds. I tried 3 brand new HDMI cables it still happens. Bad if it happens at the wrong, like playing a game, otherwise it's just annoying. 2. After shutting down the PC, either normally or unexpectedly like the power goes out, when you boot it back up the TV will show distorted image of black/purple/green. Changing options in the TV won't fix this. Hopefully you have a second monitor you can pull up your display settings on and change the resolution for this TV, then the TV will display normally and you can change the resolution back to what you normally use. 3. Updating graphics drivers can cause the same issues and number 2, the resolution change will also solve this issue. 4. Some older games I've tried to play, that default to a smaller resolution, will cause the TV to display purple and black lines. If you can get the game onto a second monitor and get it to a larger resolution it might solve the issue. When it works it works as I would expect, 120hz and HDR are good. If you are going to use this as a PC monitor then be prepared to deal with the above issues.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sontag,

      Thank you for choosing and purchasing Sony X90J Bravia LED Ultra HD TV.

      We regret to hear that you are having issues with your new Sony BRAVIA 4K smart Google TV. This is definitely not the customer experience we want you to have. Since you are having multiple issues and you already updated the firmware of the unit and still having the same issues, we suggest resetting the TV to factory settings to further isolate these issues. You can follow the guide here: https://www.sony.com/electronics/support/articles/00159487.

      We need more details about the issues and we want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Ease of use, Refresh rate

    Rated 5 out of 5 stars

    Fair deal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy set up, great for gaming. The 120hz is great with the new xbox series x

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AgoTART, thank you for the amazing review! We're very happy to hear you like the ease of setup, and the smooth gaming experience with your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony 55" BRAVIA

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv at a reasonable price, still works great..

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Crisp clear picture. Colors are amazing! Best TV I have ever owned!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy customer:)

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and price .we are very happy with our decision to purchase this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    User friendly and excellent picture for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Wonderful 4K tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, hands down. I was coming from a 55” 1080 panasonic, about 6 years old. Nothing wrong with it, just felt it was time to jump into 4K, and bought an Xbox series X at the same time. They are a PERFECT pair! Even watching reruns of CSI on Hulu I swear looks better. The interface is really nice as well. Has plenty of display options, 4K 120hz, Dolby etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Devin, thank you for upgrading to your new Sony X90J! We're very happy to hear you like that it work perfectly with your gaming console, and you appreciate the user interface, excellent picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Google TV by Sony is great. Picture is awesome and user interface is fast and easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi COguy, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. Runs great. Perfect for the new xbox X.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Picture And Features.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my mom as she has gone through her 3d Samsung TV which all sooner or later gave up the ghost for one reason or another, and I said enough is enough. So I decided to pick this Sony for her. The picture on this TV is fantastic. I would recommend the "Custom" picture mode as it seems to be the most accurate picture of them all. There are specific settings you may find through a Google search which will make the picture look even better. The only downside I have seen and noticed on this TV is that it has a slight vignetting issue in the very corners. I mean, when you look at a very white or very clear color scene, you will notice the corners look slightly darker than the rest of the picture. Other than that. Good set. I would recommend it for anyone looking for a mid-range, fairly priced TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey EL305,

      Awesome! Thank you so much for sharing your amazing experience with our product! We are extremely pleased to hear that you are satisfied with the incredible & customizable picture quality, and overall performance of our BRAVIA XR-55X90J. I'm sure that your mom will love the outstanding quality of her new TV.

      We are sorry if you are encountering a slight vignetting issue in the corners of the TV. As you know, this TV features various settings related to the TV display such as color and brightness for picture quality. You may try configuring these settings according to preferences and see if it resolves problem:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture+setting
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90j/articles/00263533

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In the future you need information or technical assistance with our product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for recommending our XR-55X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Good quality 4k TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was in the market for a midrange 4k TV and I ended up purchasing this Sony x90J. For the size and the price it was a great buy. I have a LG cx 65in 4k TV in my family room and compared to that the Sony is great but the LG is definitely more crisp and brighter. If you're looking for a great value smart TV (the smart apps and ease of use are great) than I recommend this TV. Paired with a Sony soundbar and couldn't be happier that it all works and sounds great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi guitarist102, Thank you for taking the time to review the BRAVIA XR X90J. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
      With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony Bravia it's the best tv I've ever owned

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Deep Blacks

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good deep blacks, considering its not an OLED. Super satisfied!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good bright TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Nice and bright and crisp picture. Was very easy to set up and get everything started. The best part was that I got it for $450 off just because it was last year's model. This is my third Sony television and I like them all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Eric, That's amazing! We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV.....HDMI 2.1!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent middle of the road TV. Was a Samsung fan until one of their failed panels made it’s way into a unit I purchased from them. They do not stand behind what they sell. Sony is my “goto” brand now. Good tv. Good picture. Good for gaming....Has two 2.1 HDMI ports. Happy with purchase!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Topgun43, That's really cool! You definitely made the right choice with this X90J Full Array LED 4K Ultra HD Smart Google TV. We are thrilled to hear you are having an enjoyable viewing and gaming experience with your new Sony Bravia TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture, Great price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a ten year old 55" Samsung because we wanted a smart tv, and the picture on the floor of Best Buy was so good with this model - and was just as good when set up at home. The fact it cost less than half of what ten old tv it replaced cost when new was also a plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi happyinTX, That's awesome! We are thrilled to hear that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US