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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 502 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 502 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv definitely was worth the wait indo recommend yall to buy this tv you wont regret it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Anthonymessado,

      Thank you for taking the time to share your feedback! We are thrilled to hear that you love your new Sony XR55X90L TV. Your recommendation means a lot to us, and we're delighted to know that you're enjoying the high-quality viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far an excellent TV, does not lag. Is very smooth and fast. Great quality. I recommend if you’re looking for good definition and software

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndreaL, Thanks for sharing your awesome review of the X90L TV. We’re glad to hear you’re loving the smooth performance and great quality! It’s awesome to know you’d recommend it for its definition and software. Enjoy your viewing and thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony over samsung

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When i arrived at best buy i went there looking to spend 1500 on a samsung oled 55 inch. The best buy guy talked me out of the oled and into this TV and boy am i glad he did. This tv is amazing and i really appreciate the honesty and knowledge of the best buy employee. Buy this TV you will not regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lower9, awesome! We're glad to hear your great experience with purchase! We hope you enjoy your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV upgrade.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading from X930E. Definitely better picture quality wish. The X90L was a little bit brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeah, Thank you for upgrading to your new Sony X90L! We're so happy to hear you like the excellent brightness level and great picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What can I say, it's a Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say? It's a Sony that's the reason I bought it and I've only had Sony televisions for the past 30 years. No other TV compares.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryS, we're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Love my TV! Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jessica,

      Thank you for choosing Sony!

      We’re delighted to hear you’re enjoying the beautiful picture quality of your XR55X90L TV. At Sony, we’re committed to delivering the best in entertainment, and feedback like yours inspires us to keep raising the bar.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Choice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I have always had an great experience with the Sony Bravia series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on the Sony Bravia XR-55X90L, ErnestN! We're delighted to hear about your great experience with the Sony Bravia series. The XR-55X90L model features Full Array LED, 4K Ultra HD resolution, and High Dynamic Range (HDR), along with smart TV capabilities powered by Google TV. If you have any further insights or suggestions, we'd love to hear them!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the faster speed, color, brightness, sound. i will be calling the Geek Squad for technical help though. after a couple of weeks the sound goes up when a show breaks for commercial. i didn't notice this at first and it's annoying now. i have to grab the remote and hit mute or turn the sound down. i think i may have inadvertently changed something.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Thanks for sharing your feedback. We're glad you are impressed with the picture quality of your TV. There are available preset audio settings in your TV menu which you can choose from depending on your preference. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST TV EVER

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Love this TV so much, was a really good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mccc, thanks for the wonderful review! We're very glad to hear that the Sony - XR55X90L has made a great impression on you. With its Cognitive Processor XR and the Full Array LED, this TV delivers a picture with wide dynamic contrast, deep black, high brightness and billions of accurate colors replicating how we see the real world. Thank you for choosing Sony and enjoy your new viewing experience! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good picture and sound quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and sound quality. It would have been nice if Sony implemented the cursor functionality similar to LG where the cursor senses hand movements and moves accordingly. Voice recognition is good though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Naga, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ernest Lee Donaldson

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was excellent from the ordering to the picking the tv up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great, probably one of the best tv’s I’ve ever had

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and quality. It’s very recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcoH, we're honored to hear you're enjoying your new Sony - 55" Class BRAVIA XR X90L. It's a fantastic TV that combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent service experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is so vibrant and clear. It is like you are standing in the set. Google tv works for me. There is a lot of channels to choose from. Excellent, Very Happy with this purchase and would definitely recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, FrankB! We're glad you are happy with the picture quality of the TV. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Easy to set up. Plays well. Fast remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scootah,

      That's fantastic to hear! We designed the BRAVIA XR X90L to deliver a great experience, so it's wonderful to know you're happy with the picture, setup, and remote. Enjoy your new TV!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Never Disappoints

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! We are big fans of Sony - we replaced a Sony only for newer software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaZ. Thanks for the fantastic review for your Sony TV!. It's great that you decided to upgrade to a newer model to benefit from the latest software features. We genuinely appreciate your continued support and hope you have an excellent viewing experience with your new TV. Thanks for choosing Sony. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    so far so good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just had the tv for a couple of days but the picture is very clear. It is slightly bigger than the the tv that was replaced. Our existing wall mount worked with it so my husband and I (in our 60s) were able to hang it ourselves. One negative is that we have Spectrum and Sony does not support the streaming app. We have to use a Roku to watch live TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pamw, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear sharp pcture, easy to set up. I paired the soundbar with it and that sounds wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DallasRes, thanks for your 5-star rating! We are happy to hear everything was easy to set up. The Sony - Bravia X90L is the perfect choice for those who love a beautiful picture full of natural colors, sharpness, and high peak brightness! Setting up a sound bar is the perfect complement to have a truly cinematic experience at home. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, volume, colors easy to change channels and quick to turn it on and off

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllieD, we're glad you like the picture and sound quality of or product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brendans TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with this purchase great TV great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendanH, thank you so much for the glowing 5-star review! We feel privileged to know that you're loving the Sony - 55" Class BRAVIA XR X90L and that it's delivering great value and performance. It means a lot us to know you're so happy with your purchase. Thank you for choosing Sony! Best regards, -Dominick Sony_US

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