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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 511 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 511 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Sony Bravia 55” has been a good purchase so far. The picture quality is excellent and the audio is good (it’s wall mounted in a large room with a high ceiling).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grantlyd, we're glad you are enjoying the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony picture quality. Pleased with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DKR1, thank you for the fantastic 5-star review! We're honored to hear you're happy with your purchase. The Sony - XR55X90L stands out with its Full Array LED backlight, XR contrast booster, and the Cognitive Processor XR, all working together to bring out incredible depth, vibrant colors, and lifelike clarity. Whether you're watching movies, gaming, or streaming your favorite shows, this TV offers a truly immersive experience. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazing product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is so clear and easy to setup! worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AldwinC, we're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Curse into a blessing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 2015 X90c picture went black with the dreaded 4 blinking red lights. Replaced with the current X90l. LOVE IT! Perfectly happy with my old one until it quit but this is noticeably better all the way around! The amount of adjustments available are overwhelming at first. Bottomline: Great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisD, we're glad you love your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Choice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I have always had an great experience with the Sony Bravia series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on the Sony Bravia XR-55X90L, ErnestN! We're delighted to hear about your great experience with the Sony Bravia series. The XR-55X90L model features Full Array LED, 4K Ultra HD resolution, and High Dynamic Range (HDR), along with smart TV capabilities powered by Google TV. If you have any further insights or suggestions, we'd love to hear them!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear sharp pcture, easy to set up. I paired the soundbar with it and that sounds wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DallasRes, thanks for your 5-star rating! We are happy to hear everything was easy to set up. The Sony - Bravia X90L is the perfect choice for those who love a beautiful picture full of natural colors, sharpness, and high peak brightness! Setting up a sound bar is the perfect complement to have a truly cinematic experience at home. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Never Disappoints

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! We are big fans of Sony - we replaced a Sony only for newer software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaZ. Thanks for the fantastic review for your Sony TV!. It's great that you decided to upgrade to a newer model to benefit from the latest software features. We genuinely appreciate your continued support and hope you have an excellent viewing experience with your new TV. Thanks for choosing Sony. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ernest Lee Donaldson

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was excellent from the ordering to the picking the tv up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A TV with a great picture and purchased it at a great price. The sales representative was very knowledgeable, and she helped me to find a TV that was just right for me. I am enjoying the selection of channels from my streaming service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorbertW, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Love my TV! Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jessica,

      Thank you for choosing Sony!

      We’re delighted to hear you’re enjoying the beautiful picture quality of your XR55X90L TV. At Sony, we’re committed to delivering the best in entertainment, and feedback like yours inspires us to keep raising the bar.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST TV EVER

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Love this TV so much, was a really good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mccc, thanks for the wonderful review! We're very glad to hear that the Sony - XR55X90L has made a great impression on you. With its Cognitive Processor XR and the Full Array LED, this TV delivers a picture with wide dynamic contrast, deep black, high brightness and billions of accurate colors replicating how we see the real world. Thank you for choosing Sony and enjoy your new viewing experience! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great, probably one of the best tv’s I’ve ever had

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect TV. Love it!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You will not disappoint with this purchase for sure and Sony did a great job to keep the video quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lahiru!
      Thank you for your fantastic feedback on the XR55X90L. We are immensely pleased to hear that the video quality is living up to your expectations!

      This TV features our Cognitive Processor XR, which enhances picture clarity and color accuracy for a truly immersive viewing experience.

      We’re glad you chose Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is bright, no problems as of now, only been in operation for about 1-1/2 months.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaryL,

      Thanks for sharing your experience with the XR55X90L! We're thrilled you love the vivid colors and perfect performance. The XR55X90L TV delivers Enhanced Contrast and Brightness for lifelike depth and detail. Its Full Array LED backlighting independently adjusts brightness, ensuring stunning contrast in every scene. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and quality. It’s very recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcoH, we're honored to hear you're enjoying your new Sony - 55" Class BRAVIA XR X90L. It's a fantastic TV that combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent service experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Easy to set up. Plays well. Fast remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scootah,

      That's fantastic to hear! We designed the BRAVIA XR X90L to deliver a great experience, so it's wonderful to know you're happy with the picture, setup, and remote. Enjoy your new TV!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brendans TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with this purchase great TV great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendanH, thank you so much for the glowing 5-star review! We feel privileged to know that you're loving the Sony - 55" Class BRAVIA XR X90L and that it's delivering great value and performance. It means a lot us to know you're so happy with your purchase. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am loving this TV. Huge improvement over my 7 year old Vizio that was a disaster. I’m thinking of getting a second Sony for my family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaurenJ,

      You made the right choice upgrading to the X90L! We're glad that you like the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A high-performing large screen TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely happy with this Sony Bravia. Outstanding picture -- high-res. The picture is so sharp that it gives the illusion of 3-D depth. The sound system is very good and tracks speakers around the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yyySTL, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing. Easy to navigate apps. Great TV.

    I would recommend this to a friend
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