Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

Clearance
$977.99
Save $172
Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My tv is very nice and much better in all areas! My salesman, Zach, was excellent!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Easy set up

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, easy set up, excellent operating system. Some difficulty pairing with internet service provider’s remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DAVIDR,

      Thanks for your feedback! We're pleased to hear you're enjoying the picture quality, easy setup, and excellent operating system of your Sony BRAVIA XR X90L (2023).

      Regarding difficulty pairing with your internet service provider's remote, we recommend reviewing the following articles on our Sony Support website:

      "Set up infrared (IR) remote control for your Android TV or Google TV and set-top box": https://www.sony.com/electronics/support/articles/00117038

      "Unable to control my cable or satellite set-top box using my TV remote": https://www.sony.ca/en/electronics/support/articles/00231346

      These resources provide detailed instructions and troubleshooting steps for setting up your BRAVIA TV to control external devices, including information on IR blasters and how to access relevant settings within the TV menu.

      Thanks or choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv definitely was worth the wait indo recommend yall to buy this tv you wont regret it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Anthonymessado,

      Thank you for taking the time to share your feedback! We are thrilled to hear that you love your new Sony XR55X90L TV. Your recommendation means a lot to us, and we're delighted to know that you're enjoying the high-quality viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A high-performing large screen TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely happy with this Sony Bravia. Outstanding picture -- high-res. The picture is so sharp that it gives the illusion of 3-D depth. The sound system is very good and tracks speakers around the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yyySTL, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gaming

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought for gaming. Pretty good tv for the price. I’d buy again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for taking the time to share your feedback, MilesT! We're delighted to hear that you're enjoying the XR55X90L for gaming and that it delivers great value for the price. Our team is committed to providing an immersive gaming experience with features like vibrant picture quality and responsive performance. It's always rewarding to know you'd choose Sony again. If you have any favorite games or features you'd like to share, we'd love to hear more about your experience.

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv for the price. Always wqntwd a bravia tv and it was totally worth it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bedroom tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is above expections light weight and easy to reposition

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesH,

      Thank you for choosing Sony!

      We're thrilled that the XR55X90L's picture quality has exceeded your expectations! With advanced settings for color, contrast, and brightness, you can enjoy stunning clarity for movies, sports, and games. Plus, its lightweight design makes it easy to reposition in any space. Your experience showcases the versatility and performance of our BRAVIA TVs!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture quality and brightness! Very satisfied with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mesbaR,
      Thank you so much for taking the time to share your feedback! We are delighted to hear how satisfied you are with our new XR55X90L.
      It's truly rewarding to know that the picture quality and brightness of your TV are standing out to you. We're grateful for your purchase!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy grandma

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV has been great!! Color good, easy to find things I need.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony my husband and I purchase works well and the sound is great. The only trouble we had was hanging above the fireplace. The sales rep was very knowledgeable when selling this tv. We were looking at another one when he said for the use of what we were doing with this would be the TV to purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SheilaR, we're glad you are enjoying your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear sharp pcture, easy to set up. I paired the soundbar with it and that sounds wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DallasRes, thanks for your 5-star rating! We are happy to hear everything was easy to set up. The Sony - Bravia X90L is the perfect choice for those who love a beautiful picture full of natural colors, sharpness, and high peak brightness! Setting up a sound bar is the perfect complement to have a truly cinematic experience at home. Thank you for trusting Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55 inch

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am loving this TV. Huge improvement over my 7 year old Vizio that was a disaster. I’m thinking of getting a second Sony for my family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaurenJ,

      You made the right choice upgrading to the X90L! We're glad that you like the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extraordinary picture!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clarity of 4k picture is awesome! Have the Sony 4k 800m2 player and the sony receiver hooked up to internet and roku thru receiver! No need to run it thru tv just receiver! Tv shuts all 3 off together! No codes! Sony is my fav Brand!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConnieG, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Choice

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I have always had an great experience with the Sony Bravia series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive feedback on the Sony Bravia XR-55X90L, ErnestN! We're delighted to hear about your great experience with the Sony Bravia series. The XR-55X90L model features Full Array LED, 4K Ultra HD resolution, and High Dynamic Range (HDR), along with smart TV capabilities powered by Google TV. If you have any further insights or suggestions, we'd love to hear them!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Never Disappoints

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! We are big fans of Sony - we replaced a Sony only for newer software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaZ. Thanks for the fantastic review for your Sony TV!. It's great that you decided to upgrade to a newer model to benefit from the latest software features. We genuinely appreciate your continued support and hope you have an excellent viewing experience with your new TV. Thanks for choosing Sony. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony picture quality. Pleased with purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DKR1, thank you for the fantastic 5-star review! We're honored to hear you're happy with your purchase. The Sony - XR55X90L stands out with its Full Array LED backlight, XR contrast booster, and the Cognitive Processor XR, all working together to bring out incredible depth, vibrant colors, and lifelike clarity. Whether you're watching movies, gaming, or streaming your favorite shows, this TV offers a truly immersive experience. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 1 out of 5 stars

    RETURNED! Horrible user interface

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    RETURNED! So many issues. Remote won't control my soundbar requiring 2nd remote. The built-in media player sees USB thumb & hard drives but not any files. Only one 3rd party video app (Kodi) could see & play my files but if I interrupt playing video it forgets what & when was playing, taking a very long time to find it later. Would have to use a separate media box (which I own) but then need a 3rd remote control. Even tho it uses Google TV, Chrome or other Google apps are not supported. Can't even sideload Chrome! Many top android apps are not supported. Getting to almost anything took multiple (5-6+) clicks on the remote even channel changes. The TV I want to replace takes an average of 2-3 clicks for most everything. Sony boasts voice & alexa support yet doesn't publish a list of those commands. From research there aren't too many & some are lengthy. The picture quality is fantastic. But the user experience is absolutely horrible. Numerous times I got frustrated just to get to something I wanted to watch. It also pops up messages (everything's an ad) making the experience worse. I even got constant messages that it would add more Netflix suggestions as I'm using Netflix often. Yet I don't use Netflix at all! RETURNED the TV back to the store 3 days later. I was at the point I would have thrown the remote at the TV screen if I had it any longer.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulN, We're sad to hear that you are not happy with the TV. This is definitely not the experience we wanted you to have. Our support team could have assisted your with all your concerns. We hope you'd still consider our other models in your next purchase. Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ernest Lee Donaldson

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was excellent from the ordering to the picking the tv up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is bright, no problems as of now, only been in operation for about 1-1/2 months.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaryL,

      Thanks for sharing your experience with the XR55X90L! We're thrilled you love the vivid colors and perfect performance. The XR55X90L TV delivers Enhanced Contrast and Brightness for lifelike depth and detail. Its Full Array LED backlighting independently adjusts brightness, ensuring stunning contrast in every scene. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sony Bravia Lover

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the sharpness of the picture and the realistic colors. It is the second Sony Bravia that I have owned. The last one I bought was purchased probably in 2010 and it is still doing well. I needed a second TV, so my natural choice was another Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Helen,
      That's awesome! Thanks for trusting Sony when it comes to quality TV. We're glad that you are pleased with the amazing picture quality of your new Sony TV. Enjoy watching all your favorite movies and programs. Thank you for choosing Sony! - Marco Sony_US