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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 511 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 511 reviews
  • Rated 5 out of 5 stars

    New Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had been thinking about a new tv and then when the tariffs were talked about, we decided to purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimC, We’re glad you decided to grab it, great timing with those tariff talks! Hope you’re loving the picture quality and features. Enjoy your new TV and thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 1 out of 5 stars

    RETURNED! Horrible user interface

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    RETURNED! So many issues. Remote won't control my soundbar requiring 2nd remote. The built-in media player sees USB thumb & hard drives but not any files. Only one 3rd party video app (Kodi) could see & play my files but if I interrupt playing video it forgets what & when was playing, taking a very long time to find it later. Would have to use a separate media box (which I own) but then need a 3rd remote control. Even tho it uses Google TV, Chrome or other Google apps are not supported. Can't even sideload Chrome! Many top android apps are not supported. Getting to almost anything took multiple (5-6+) clicks on the remote even channel changes. The TV I want to replace takes an average of 2-3 clicks for most everything. Sony boasts voice & alexa support yet doesn't publish a list of those commands. From research there aren't too many & some are lengthy. The picture quality is fantastic. But the user experience is absolutely horrible. Numerous times I got frustrated just to get to something I wanted to watch. It also pops up messages (everything's an ad) making the experience worse. I even got constant messages that it would add more Netflix suggestions as I'm using Netflix often. Yet I don't use Netflix at all! RETURNED the TV back to the store 3 days later. I was at the point I would have thrown the remote at the TV screen if I had it any longer.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulN, We're sad to hear that you are not happy with the TV. This is definitely not the experience we wanted you to have. Our support team could have assisted your with all your concerns. We hope you'd still consider our other models in your next purchase. Regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    IN SANE TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such amazing quality! I love my new tv the colors are so vibrant I travel to another universe when I watch it!!! I recommend!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diego, We're happy to hear that you're thrilled with the vibrant colors and immersive experience it offers. Thanks for recommending it! We appreciate you for choosing Sony. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extraordinary picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clarity of 4k picture is awesome! Have the Sony 4k 800m2 player and the sony receiver hooked up to internet and roku thru receiver! No need to run it thru tv just receiver! Tv shuts all 3 off together! No codes! Sony is my fav Brand!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConnieG, We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Yet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an outstanding product. Best TV picture I have ever seen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesW! Thank you for your outstanding review! We're thrilled to hear that you're enjoying your X90L TV. We truly appreciate your compliments on the picture quality. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony my husband and I purchase works well and the sound is great. The only trouble we had was hanging above the fireplace. The sales rep was very knowledgeable when selling this tv. We were looking at another one when he said for the use of what we were doing with this would be the TV to purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SheilaR, we're glad you are enjoying your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is crystal clear and feels like you are actually there and there is NO drag

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaN,
      Thank you for sharing your thoughts! It brings us great satisfaction to hear that the XR-55X90L is providing you with such a clear and immersive experience.

      With features like the Cognitive Processor XR and XR Motion Clarity technology, this TV is built to deliver smooth, lifelike visuals without any blur or drag.

      Thanks for selecting Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BETTER BUY A SONY

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT IMAGE. COLORS VERY CLEAR AND BRIGHT. SONY DURABILITY IS THE BEST REASON TO PURCHASE A SONY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FelipeG, We’re happy to hear you’re enjoying the excellent image quality and vibrant, clear colors. It’s exactly what we aim to deliver with this model. And you’re absolutely right about Sony’s durability; it’s a big reason so many customers choose us and stick with us over the years. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    what is title?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture comes out real clear and sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GailN,

      Thank you for your positive feedback about our XR55X90L! We are thrilled to hear that you are enjoying the clear picture and good sound quality. One of the remarkable features of the XR55X90L that we believe you'll truly appreciate is its Full Array LED technology. This innovative technology enhances contrast and produces more realistic, vividly detailed images by precisely regulating light levels in specific areas of the screen. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Choice!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, we love it. It isn't bothered by the sun coming in through our large windows. A great choice. And thanks to the installer and delivery team! We always buy from Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BettyD,

      Thank you for the 5-star rating! We're happy to hear that you love your new Sony TV and had a great experience with our customer service. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Picture!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Must be one of the best decisions i have made in a long time. The picture is amazing and the features it brings are better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CesarC, awesome! We're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sony Bravia Lover

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the sharpness of the picture and the realistic colors. It is the second Sony Bravia that I have owned. The last one I bought was purchased probably in 2010 and it is still doing well. I needed a second TV, so my natural choice was another Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Helen,
      That's awesome! Thanks for trusting Sony when it comes to quality TV. We're glad that you are pleased with the amazing picture quality of your new Sony TV. Enjoy watching all your favorite movies and programs. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beware

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture. But you should be aware that this is a google TV and uses alot of wifi. If you have an apple computer that you want to stream to the TV screen you need more software. I spent days tearing my hair out trying to get it to work. I wish I knew ahead of time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeahW,, We're glad that you like the picture quality. Sony takes into consideration all feedback to improve the performance and quality of our products and services. We're always looking to make Sony better. We appreciate your time sharing this feedback. Thanks! ~Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picrure

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing, very sharp and very stylish. Weight is light too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ramier, thanks for taking the time and sharing your experience with the Sony - 55" Class BRAVIA XR X90L! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. This setup ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, it has brighter colors than my previous SONY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HITMAN,

      Thank you for sharing your thoughts on the XR55X90L. We're pleased to hear that you find the colors more vibrant compared to your previous Sony TV. Enhancing color quality is one of our priorities, and it is great to see it making a difference in your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture clarity. Great price too. Would highly suggest you check out the Sony X90L. Would also suggest investing in good quality sound bar with surround speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougD, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 do recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! This is my first TV that isn’t made by Samsung, and I couldn’t be happier that I switched to Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HeyPey, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to get a new tv. We love the picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doggypupcake,

      We're thrilled to hear you're enjoying the picture quality and sound of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv will only buy from Best Buy and Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaS,
      Thank you so much for your wonderful feedback! We're thrilled to hear that you're enjoying your XR55X90L TV.
      With our TV, you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture and sound quality

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Easy to add apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD,

      Thanks for the review and the 5-star rating! We're glad to hear you're enjoying the picture quality of your BRAVIA X90L TV. Its friendly interface make it easy to interact with, so we're glad you are taking advantage of it! We are sure you'll only get to love the TV more as the time goes by.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

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