Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

Clearance
$977.99
Save $172
Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    IN SANE TV!!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such amazing quality! I love my new tv the colors are so vibrant I travel to another universe when I watch it!!! I recommend!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diego, We're happy to hear that you're thrilled with the vibrant colors and immersive experience it offers. Thanks for recommending it! We appreciate you for choosing Sony. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST TV EVER

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great! Love this TV so much, was a really good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mccc, thanks for the wonderful review! We're very glad to hear that the Sony - XR55X90L has made a great impression on you. With its Cognitive Processor XR and the Full Array LED, this TV delivers a picture with wide dynamic contrast, deep black, high brightness and billions of accurate colors replicating how we see the real world. Thank you for choosing Sony and enjoy your new viewing experience! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Love my TV! Sony never disappoints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jessica,

      Thank you for choosing Sony!

      We’re delighted to hear you’re enjoying the beautiful picture quality of your XR55X90L TV. At Sony, we’re committed to delivering the best in entertainment, and feedback like yours inspires us to keep raising the bar.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great, probably one of the best tv’s I’ve ever had

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brendans TV.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with this purchase great TV great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendanH, thank you so much for the glowing 5-star review! We feel privileged to know that you're loving the Sony - 55" Class BRAVIA XR X90L and that it's delivering great value and performance. It means a lot us to know you're so happy with your purchase. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    New Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had been thinking about a new tv and then when the tariffs were talked about, we decided to purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimC, We’re glad you decided to grab it, great timing with those tariff talks! Hope you’re loving the picture quality and features. Enjoy your new TV and thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Choice!

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, we love it. It isn't bothered by the sun coming in through our large windows. A great choice. And thanks to the installer and delivery team! We always buy from Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BettyD,

      Thank you for the 5-star rating! We're happy to hear that you love your new Sony TV and had a great experience with our customer service. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and quality. It’s very recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcoH, we're honored to hear you're enjoying your new Sony - 55" Class BRAVIA XR X90L. It's a fantastic TV that combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent service experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beware

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture. But you should be aware that this is a google TV and uses alot of wifi. If you have an apple computer that you want to stream to the TV screen you need more software. I spent days tearing my hair out trying to get it to work. I wish I knew ahead of time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeahW,, We're glad that you like the picture quality. Sony takes into consideration all feedback to improve the performance and quality of our products and services. We're always looking to make Sony better. We appreciate your time sharing this feedback. Thanks! ~Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Easy to set up. Plays well. Fast remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scootah,

      That's fantastic to hear! We designed the BRAVIA XR X90L to deliver a great experience, so it's wonderful to know you're happy with the picture, setup, and remote. Enjoy your new TV!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Almost perfect!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would have given a five star rating but I was told the TV would sit on my existing tv armoire but instead it just barely sits on it. I will need to come up with an idea to insure it does not easily get bumped and possibly fall off the stand. I am having an issue with the sound not loud enough but will admit I haven't taken the time to resolve the problem. Other than these two issues, I love my new TV....gorgeous picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamM,
      Thank you for purchasing our Sony XR55X90L and while we are happy that you like the picture quality of your new TV, we regret to hear that you are having some issues. We apologize if you were not properly informed about the exact measurements of the TV stand. This 55-inch X90L has two stand position (Standard/Soundbar position). They're both 42 1/8 inch / 1067 mm wide. You can also wall mount your new TV. Sony offers a flush mount TV bracket designed to mount this TV flush to the wall (SU-WL855). For safety reasons, product protection, and to make sure that the installation is performed correctly, Sony strongly recommends that the installation of our TV on a wall be performed by qualified professionals.

      About the sound not loud enough, you may find this link helpful.
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html


      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Marco Sony_US

  • Rated 5 out of 5 stars

    Sony X90L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture clarity. Great price too. Would highly suggest you check out the Sony X90L. Would also suggest investing in good quality sound bar with surround speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougD, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    super simple and efficient interface

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but what I i really love is the interface for tv or streaming service. No more logging into separate services all the time, or tryng to remember if I was watching something on Hulu or Netflix etc. The TV keeps track.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoJ1, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY THE ONE AND ONLY

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT...A BEAUTIFUL PICTURE...SOUNDS GREAT...APPS WORK GREAT...SMART FEATURES...VERY SATISFIED WITH THIS PRODUCT...WOULD RECOMMEND TO ANYONE LOOKING FOR A HIGH QUALITY TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi robert,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality, apps, and smart features of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Picture!!!

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Must be one of the best decisions i have made in a long time. The picture is amazing and the features it brings are better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CesarC, awesome! We're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing. Easy to navigate apps. Great TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BETTER BUY A SONY

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT IMAGE. COLORS VERY CLEAR AND BRIGHT. SONY DURABILITY IS THE BEST REASON TO PURCHASE A SONY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FelipeG, We’re happy to hear you’re enjoying the excellent image quality and vibrant, clear colors. It’s exactly what we aim to deliver with this model. And you’re absolutely right about Sony’s durability; it’s a big reason so many customers choose us and stick with us over the years. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Yet

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an outstanding product. Best TV picture I have ever seen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesW! Thank you for your outstanding review! We're thrilled to hear that you're enjoying your X90L TV. We truly appreciate your compliments on the picture quality. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice color out of the box

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked Samsung and had to be persuaded to consider anything else. The crispness of the Sony won me over, color is not over saturated and handles whatever content I view with great clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kbow, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Good Tv for the price

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture. Decent controls but I wish there were more options and a backlit remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WyleH, we're glad you like the picture quality of our product. We understand your feedback regarding the remote of your Sony unit. You can purchase a backlit-remote which is the RMFTX910U with full functionality.

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US