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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 506 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 506 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color contrast. Reliable manufacturer. The 55 inch option was perfect for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanP, We’re so glad to hear you’re impressed with the color contrast and that Sony’s reliability shines through for you. It’s awesome that the 55-inch size fits your needs perfectly! Enjoy your viewing and thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased!!! All channels are bright and clear. Sound is also very crisp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArthurM, We are thrilled to hear that you are enjoying it! It's wonderful that you appreciate the vibrant, clear picture across all channels as well as the sharp sound quality. We aim to make every viewing experience top-notch! Thank you for purchasing the 55" X90L and for giving the product a fantastic rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Sony Bravia Lover

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the sharpness of the picture and the realistic colors. It is the second Sony Bravia that I have owned. The last one I bought was purchased probably in 2010 and it is still doing well. I needed a second TV, so my natural choice was another Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Helen,
      That's awesome! Thanks for trusting Sony when it comes to quality TV. We're glad that you are pleased with the amazing picture quality of your new Sony TV. Enjoy watching all your favorite movies and programs. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product! I love this tv. Picture is very clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Terry!

      Thanks for the great review. We are delighted to hear that you love your Sony BRAVIA X90L! The TV's XR Processor ensures high-quality image processing, delivering stunning visuals with enhanced clarity, color, and contrast which makes the experience unique and amazing.

      Thank you for choosing Sony, have a nice day!

      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 55” Bravia X90L just before the holidays and love it! Picture is great and it is the perfect size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user930058, we're glad are happy with the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    REVIEW OF sony x90l

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good looking picture easy to use.Ive enjoyed watching it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BrandonA, thanks for posting this fantastic review!

      We're immensely please to hear you're enjoying your new X90L's picture quality and user-friendly interface. Remember you can always contact our dedicated Sony support team if you have any question regarding your television at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture clarity. Great price too. Would highly suggest you check out the Sony X90L. Would also suggest investing in good quality sound bar with surround speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougD, we're glad you like the picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    N/A

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with this product. It does everything I want it to do, and the picture is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi buzzardmvcc, we're glad you like the picture quality of your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 2017 XBR75 and compared to that TV it's years ahead. Picture is beautiful, it's very fast on gaming. I enjoy this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTodorov, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    super simple and efficient interface

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but what I i really love is the interface for tv or streaming service. No more logging into separate services all the time, or tryng to remember if I was watching something on Hulu or Netflix etc. The TV keeps track.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoJ1, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY THE ONE AND ONLY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT...A BEAUTIFUL PICTURE...SOUNDS GREAT...APPS WORK GREAT...SMART FEATURES...VERY SATISFIED WITH THIS PRODUCT...WOULD RECOMMEND TO ANYONE LOOKING FOR A HIGH QUALITY TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi robert,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality, apps, and smart features of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for price. Highly recommended with great picture 4k

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StevenM!
      Thank you for taking the time to share your feedback on the XR-55X90L TV.
      It is truly wonderful to know that you consider it a great TV for the price and that you highly recommend it.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my new TV tremendously. Now that I've had for almost a week, the quality of color and crystal clear pucturw. Im very happy and would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, ElizabethVW! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55" tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have several Sony Bravia TVs and they are all excellent for the price we paid. Very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JWC3, We are pleased to learn that you've had consistently positive experiences with Sony BRAVIA TVs, especially noting their excellent value for the price. It brings us great joy to know that you are thoroughly satisfied with your purchase and are enjoying every aspect of your new X90L TV. Thank you for trusting Sony! Your loyalty means everything to us. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever. Service was great. The installation went very well. The service man was excellent. He helped us out showed us how to work. Everything did a very, very good job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondB, Thank you for sharing such an excellent shopping experience. We are glad to hear the installation of this TV turns out extremely well and you are enjoying the features and capabilities of your new X90L Full Array LED 4K Ultra HD Smart Google TV. Good to know that you were assisted well by our local dealer. Thank you for leaving us such a wonderful review of your 55" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our 3rd Sony TV very happy with the quality and price. will buy another Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony3, Great to hear you're enjoying your third Sony TV! The X90L seems to have lived up to the reputation with its quality and value. Thanks for sharing your positive experience and for choosing Sony again! We look forward to seeing more of your reviews in the future. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Almost perfect!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would have given a five star rating but I was told the TV would sit on my existing tv armoire but instead it just barely sits on it. I will need to come up with an idea to insure it does not easily get bumped and possibly fall off the stand. I am having an issue with the sound not loud enough but will admit I haven't taken the time to resolve the problem. Other than these two issues, I love my new TV....gorgeous picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamM,
      Thank you for purchasing our Sony XR55X90L and while we are happy that you like the picture quality of your new TV, we regret to hear that you are having some issues. We apologize if you were not properly informed about the exact measurements of the TV stand. This 55-inch X90L has two stand position (Standard/Soundbar position). They're both 42 1/8 inch / 1067 mm wide. You can also wall mount your new TV. Sony offers a flush mount TV bracket designed to mount this TV flush to the wall (SU-WL855). For safety reasons, product protection, and to make sure that the installation is performed correctly, Sony strongly recommends that the installation of our TV on a wall be performed by qualified professionals.

      About the sound not loud enough, you may find this link helpful.
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html


      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Marco Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice color out of the box

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked Samsung and had to be persuaded to consider anything else. The crispness of the Sony won me over, color is not over saturated and handles whatever content I view with great clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kbow, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best TV purchase yet

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely great and beautiful Television. My wife rarely compliments me on purchases but she raves at this TV and the brightness. Only regret is I should got the 75 in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and excellent sound. The screen is very bright and the resolution is top notch. Huge upgrade from my last LCD Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VanC, nice! We're happy to know that you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US