Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

Clearance
$977.99
Save $172
Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever. Service was great. The installation went very well. The service man was excellent. He helped us out showed us how to work. Everything did a very, very good job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondB, Thank you for sharing such an excellent shopping experience. We are glad to hear the installation of this TV turns out extremely well and you are enjoying the features and capabilities of your new X90L Full Array LED 4K Ultra HD Smart Google TV. Good to know that you were assisted well by our local dealer. Thank you for leaving us such a wonderful review of your 55" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 do recommend

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! This is my first TV that isn’t made by Samsung, and I couldn’t be happier that I switched to Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HeyPey, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No Baloney, get a Sony!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture..vivid colors, crisp detail. A very brilliant picture. Can't believe the quality of this when watching NFL games on Sunday. Would recommend this to anyone looking for a terrific 55" TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HIghlyRecommended, That's awesome! We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and excellent sound. The screen is very bright and the resolution is top notch. Huge upgrade from my last LCD Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VanC, nice! We're happy to know that you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    what is title?

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture comes out real clear and sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GailN,

      Thank you for your positive feedback about our XR55X90L! We are thrilled to hear that you are enjoying the clear picture and good sound quality. One of the remarkable features of the XR55X90L that we believe you'll truly appreciate is its Full Array LED technology. This innovative technology enhances contrast and produces more realistic, vividly detailed images by precisely regulating light levels in specific areas of the screen. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my new TV tremendously. Now that I've had for almost a week, the quality of color and crystal clear pucturw. Im very happy and would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, ElizabethVW! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best TV purchase yet

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely great and beautiful Television. My wife rarely compliments me on purchases but she raves at this TV and the brightness. Only regret is I should got the 75 in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picrure

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing, very sharp and very stylish. Weight is light too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ramier, thanks for taking the time and sharing your experience with the Sony - 55" Class BRAVIA XR X90L! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. This setup ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 55” Bravia X90L just before the holidays and love it! Picture is great and it is the perfect size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user930058, we're glad are happy with the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 2017 XBR75 and compared to that TV it's years ahead. Picture is beautiful, it's very fast on gaming. I enjoy this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTodorov, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    N/A

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with this product. It does everything I want it to do, and the picture is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi buzzardmvcc, we're glad you like the picture quality of your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, it has brighter colors than my previous SONY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HITMAN,

      Thank you for sharing your thoughts on the XR55X90L. We're pleased to hear that you find the colors more vibrant compared to your previous Sony TV. Enhancing color quality is one of our priorities, and it is great to see it making a difference in your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color contrast. Reliable manufacturer. The 55 inch option was perfect for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanP, We’re so glad to hear you’re impressed with the color contrast and that Sony’s reliability shines through for you. It’s awesome that the 55-inch size fits your needs perfectly! Enjoy your viewing and thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv will only buy from Best Buy and Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaS,
      Thank you so much for your wonderful feedback! We're thrilled to hear that you're enjoying your XR55X90L TV.
      With our TV, you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture and sound quality

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Easy to add apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD,

      Thanks for the review and the 5-star rating! We're glad to hear you're enjoying the picture quality of your BRAVIA X90L TV. Its friendly interface make it easy to interact with, so we're glad you are taking advantage of it! We are sure you'll only get to love the TV more as the time goes by.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased!!! All channels are bright and clear. Sound is also very crisp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArthurM, We are thrilled to hear that you are enjoying it! It's wonderful that you appreciate the vibrant, clear picture across all channels as well as the sharp sound quality. We aim to make every viewing experience top-notch! Thank you for purchasing the 55" X90L and for giving the product a fantastic rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to get a new tv. We love the picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doggypupcake,

      We're thrilled to hear you're enjoying the picture quality and sound of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very good sound. Easy to mount on wall (used existing mount from prior TV). The only negative - the remote has very limited functionality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CinNJ, We're glad that you like the picture, sound, and ease of wall mounting. We'll take note of your feedback with regards to the remote functionality. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best from Best Buy . I don’t shop anywhere else

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bettyboop, thanks for taking the time and sharing your experience with the Sony - 55" Class BRAVIA XR X90L! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. This setup ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55" tv

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have several Sony Bravia TVs and they are all excellent for the price we paid. Very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JWC3, We are pleased to learn that you've had consistently positive experiences with Sony BRAVIA TVs, especially noting their excellent value for the price. It brings us great joy to know that you are thoroughly satisfied with your purchase and are enjoying every aspect of your new X90L TV. Thank you for trusting Sony! Your loyalty means everything to us. -Jess Sony_US