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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 497 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 497 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good decision

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality of picture is excellent after technician tweaked the settings to our satisfaction. Install was good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnW, we're glad you like the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Continues To Impress

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’d have to say this is the best tv ive ever owned. Ive had Sony’s in the house before and yet again the company continues to surprise me. Great price and great picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Slate, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV the colors are.so intense and the sounds are.great. its perfect for the bedroom being 55 inches its a Sony Bravia ,spend the xtra its worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonB, we are happy that you love the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia-Great purchase and Price too!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound and quality of picture is amazing. Newer tvs help you get to what you are wanting to watch so much easier! Helps get rid of all the outlet chords!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuliaB, we're glad you like the picture and sound quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90l 55”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very well made TV, picture is excellent and I like how you can adjust the stands to accommodate for a soundbar underneath if you don’t mount it on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonT,
      Perfect! It's wonderful to hear you like the exceptional picture quality and adjustable TV stand of your X90L TV. We always strive to deliver the best quality and features with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture no dark spots when watching dark scenes in shows . Good sound quality. Kind of a pain to set up but that's what you get with new technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alby, we're glad you like the picture and sound quality of our product! We understand your feedback regarding the setup of your Sony unit. You can find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01.html

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely beautiful video

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    From the opening visuals it was obvious, I had made a great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy, Thank you for the wonderful feedback! We're very happy to hear that you're satisfied with your purchase and you like the amazing picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    It’s OK

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is generally good. I don’t know if it’s THAT much better than other less expensive brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattG, we're glad you like our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT picture! Better than the one on the 55" Sony XBR55X900F that it is replacing. Not sure of sound quality as all audio is routed through the theater system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sharpness and Color are excellent. As is always the case with Sony's, the brightness brings a vivid experience. For the money better value than the Oled's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doug, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Quality, Great Software

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV set. The only think I wish was different was the stand. It would be better to have a central support instead of stands on the sides, to allow for a better mobility on top of tables.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheGreat, we're glad you love our product. We appreciate your feedback regarding the supplied stand of your Sony unit. The supplied is designed to perfectly secure the TV on the table-top setup.

      The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. As for the sound, there are preset settings available in the TV menu that you can choose from depending on your preference, but of course you can still opt for external speakers for better sound quality. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television, especially for gaming. I would highly recommend sony tv's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gette, we're glad you like our BRAVIA XR X90L! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the picture quality, sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony good tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice TVgood sound nice sound very nice tv happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user540814, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    beauty in eye of beholder

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first TV of this quality, but it does highlight the effect of whether the original transmission of signal is modern hi-def or not. The TV can only fix so much. I am disappointed in sound quality. Recommend buyers also utilize a good quality sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS, we're glad you are enjoying our product. We're sorry to hear that you have an issue with the sound quality of your Sony unit. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Please follow this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html?hl=sound+quality

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture, Clear colors are bright , Natural light in the room does not effect the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamP, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY X90L Best smart tv for the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent weeks researching.... It more than I expected. After all it's a 'SONY'

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RemoS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great TV Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price. Best Buy employees were very helpful. They recommended an optional stand so the TV would fit on our existing TV stand.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Retired

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is beautiful and the sound is excellent. I have been a Sony fan for years and this TV did not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesHenry, we're glad you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review of Sony 55" Class Bravia XR X90L LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is excellent! A few problems getting from one screen to another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TroisM,

      We’re delighted to hear you’re loving the excellent color quality! We’re sorry to hear about the trouble navigating between screens, though. Could you let us know a bit more about the issue, like which screens or menus you’re finding tricky to switch between? We’d be happy to offer some tips or troubleshooting steps to smooth things out for you.

      For us to better assist you, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at [email protected] with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We appreciate you and thanks for sharing your feedback!

      Regards,
      Jess Sony_US

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