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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 497 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 497 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can’t go wrong!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and great price. Perfect for watching sci-fi and sports - makes you feel like you’re at the theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Outstanding,
      Awesome! We're glad to hear your movie theater-like experience with your X90L TV. We always strive to deliver the best quality and features with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Extremely happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this tv. I was surprised that even white is brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rubyjean2884, That's awesome! We're glad you are impressed with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    It's good, but not worth the price I paid.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is a beautiful tv. 4 stars because I have spent over an hour trying the adjust the coloring in my gaming, only for the colors to be awful when I watch a show. I finally just adjusted the colors to look best with shows.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianW, we're glad you are enjoying our product. We appreciate your feedback regarding the picture quality of your Sony unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. You can check this link for more details:

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    MacBook Air

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I mean it's a MacBook they're freaking awesome.❤️❤️❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JoelB!

      It's wonderful to hear how much you're enjoying your XR55X90L television. We're happy to know that you're so thrilled with the product, and we truly appreciate you taking the time to share your feedback.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesman did a great job listening to our needs and recomming the best product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidA,

      That's wonderful to hear! The BRAVIA X90L is an outstanding choice, and we're confident it will bring you an incredible viewing experience. It's designed to deliver stunning picture quality and immersive sound, making your entertainment come to life.

      Thanks for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv. Has a beautiful picture and a variety of options on how to adjust the picture to your liking. Google TV interface is good although it can be intrusive if you let it. I liked the TV so much in unknowingly convinced my best to buy one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, we're glad you are enjoying our product! We appreciate your feedback regarding the Google TV interface. You can enjoy some functions on your Android TV™ or Google TV™ device without a Google™ account. For example, you can watch TV programs, enjoy all Sony® apps, home network functions for the Album, Music, and Video apps, and use the Network Electronic Program Guide (EPG). You may check this link for more information:
      .
      https://www.sony.com/electronics/support/articles/00115361?utm_source=glean

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great TV with exceptional Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had always looked at the Bravia line, but the cost was always a issue, but I caught a good sale and I'm very happy the picture quality is great and connected to a PS5 the 4K BD look amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tocasino, we're glad you like the picture quality of our product. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ive ever had

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. SO far its the best one ive ever owned. The picture is clear and brights are super bright and the darks are super dark

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD, we're glad you are enjoying the picture quality of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture, sound and good size. Best Buy did an excellent job setting up TV and even the TV stand I bought from Best Buy. Geek Squad is the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosemaryK, amazing! We're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is excellent really really clear the clarity and all and now I’ll be getting on my representative be on my expectations. Amazing helpful, very knowledgeable. Thank you so much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SadikU, we're glad you like our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture sound and all around love the tv! Worth the investment!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SFL2023, we're happy to know that you love the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55'' X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV gives a high picture clarity. The 4k quality is amazing. Also, the sound quality is good too compared to a smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MuhammedH,
      Many thanks for the 5-star rating! It's nice to hear that you are enjoying the high quality picture, sound, and 4K features of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for about 6 months now, and it was a great upgrade from my 8 year old TV. For the price, it's great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bridget, we're glad you are enjoying the X90L! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the only brand of tv I buy. Best Buy always has the best prices and usually free delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Terry,

      Thanks for the review and the 5-stars rating! It is truly wonderful to hear how much you are loving your Sony BRAVIA TV. Equipped with Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, we really appreciate your loyalty! Have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Well made TV with Terrific Color Settings

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this TV. The vivid color watching this TV, is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will, it is nice to know that you love the picture quality of this BRAVIA XR X90L. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 55” Bravia is much, much better than the LG that Best Buy sold us and would not help make it right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane. We're thrilled to hear that you're enjoying your new Sony XR55X90L overall!. We're glad to hear you've experienced a great customer service this time too. Thanks for choosing Sony. Best regards, Milton. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound is perfect...was going to get 65" but this size is perfect. Love Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lisa, we're glad you love the picture and sound quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV easy to set up (I used the stand that came with TV) great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardS, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony TV and how good it looks, thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pleased with Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture even from a 45 degree viewing angle. Works well with AVR receiver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamB, Great! We're very pleased to hear you like the excellent picture quality of your new Sony X90L and it works well with your receiver. Thanks for choosing Sony! -Sam Sony_US

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