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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 497 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 497 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    QUALITY

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    its a very goo tv the quality of the image was better than I expected!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavierA,

      Thank you for the positive feedback! We're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the delivery service and set up! The picture and sound quality are perfect for the room where the tv is being used! I love my new Sony tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristineP, we're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Clumsy to use

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks and works good. Cumbersome to select channels since you can’t just enter the number but instead have to roll through all available channels on an under picture crawl line. Opens the channel much faster than our 17 year old Panasonic plasma did.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis,
      Thank you so much for your feedback and for choosing the XR55X90L! We're happy to hear that you're enjoying the performance and speed improvements compared to your previous TV.
      We understand that navigating channels with the crawl line can feel a bit different from traditional number entry. Your input is valuable to us and we are always looking for ways to improve the user experience in future updates and models.

      Thanks again for being part of the Sony family!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this as an upgrade from an old Samsung and i must say it’s ways better. Clarity’s amazing and the OS is faster. Great buy specially with sale prices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ades, We are thrilled to know that you now have an amazing smart Google TV and that you like its OS and picture quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Pic!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a Sony! Great picture And last forever. Easy setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTJack, we're glad you like the ease of setup and picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    So good I bought another

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second purchase of this exact same Sony product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tigger! Thank you for your loyalty! It brings us great satisfaction to hear that you've chosen the XR55X90L for a second time.
      This model features stunning 4K HDR picture quality and offers an immersive viewing experience with its advanced sound technology.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 4 out of 5 stars

    Great value for sports and cable content

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressive upscaling of low res content. Ideal for those whobwish to use this with cable and watching sports. Cheaper options such as the hisense models will be fine for Gaming and streaming at 4k. Only gripes are grayscale inconsistency which is only noticable when watching hockey or content involving the sky.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, We’re delighted that you’re impressed with the upscaling, especially for cable and sports! It’s a great pick for that. We hear you on the grayscale inconsistency with hockey or sky scenes, and we’ll pass that feedback along. For gaming and 4K streaming, it’s true the X90L shines. Thanks for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    MR.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    AT MY AGE OF LOW SEVENTIES, LEARNING THE SMART ENVIRNOMENT WAS TOTALLY VERY INTERESTING. AI ON THE ONSET WELL... I JUST DON'T KNOW WHAT'S NEXT BUT SONY WILL STAND THE TEST OF TIME AS A PRODUCT I HAVE ALWAYS USED AND DESIGNED TRUSTED QUALITY TECHNICAL PRODUCTS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryM, we're glad you like your new TV. Thanks for trusting Sony! Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The smart TV is the way to go

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this TV, the picture is wonderful. We love Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GARY, Fantastic! We're truly delighted to hear that you're very happy with your XR55X90L and you're satisfied with its amazing picture quality. Thank you so much for the love and for choosing the best brand, Sony! - Romeo Sony_US

  • Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    .

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Remote can be a little confusing when wanting to switch between streaming services.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flo7, thanks for choosing and purchasing our product. We understand your feedback regarding the supplied remote. Switching between streaming services on the XR-55X90L remote can be simplified by using the dedicated app buttons. You can follow this link for more details:

      https://www.sony.com/electronics/support/articles/00260979?utm_source

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been great. It is a smart tv so I can connect to my network to stream services. I would definitely recommend this product to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KalenK,

      Thank you for your recommendation! We're glad to hear you're loving the X90L TV. One of the key benefits of this TV is its ability to aggregate content from various platforms, making it easier to discover and manage streaming content across multiple services. Additionally, Google TV offers personalized recommendations, integration with Google Assistant for voice control, and support for a wide range of apps available through the Google Play Store. We hope you enjoy it!
      Thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install. The legs were a little confusing but we figured it out. Like the idea of being able to adjust the brightness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolT, we're glad you like our product! Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture Quality Blew me away,sound quality is excellent, Bought it at best buy customer service was great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD, we're glad you are enjoying you new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Awesome 4K TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a fantastic TV. I've looking for a 4K TV woth the refresh rate of 120hz. Can't go wrong with Sony so i bought it and couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tann, we're glad you are happy with your purchase! We're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The tv that you want!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, nice colors, this is the tv that you want the remote control is amazing and works with all the apps! In love with our new purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dani, Great! We're thrilled to hear that you are enjoying your new TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the ease of setup. Picture is fantastic and it worked with our current older audio setup. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, BarbaraF! We're glad that you are happy with your new Sony TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased for our home & it has worked great and easy to switch between different apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tatersuzy, we're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely Love this tv. Best we’ve ever have had. Great picture and no buffering!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveNote9, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I've ever bought!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony 55" Bravo is soooooo Awesome!! Absolutely worth the extra $$$$. Picture quality is outstanding, soundbar very cool. Don't hesitate to buy this one!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouiseK, wonderful! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 3 out of 5 stars

    Mid TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV. UI has glitches and screen goes black every now and again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColinL,

      We are very sorry to hear about the inconveniences encountered with your BRAVIA TV. We understand how frustrating it may be for you, and we will be more than glad to help you.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at [email protected]. We kindly ask that you include the following details in your message:

      - Name:
      - Sony Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      DiegoV Sony_US

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