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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can’t go wrong!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and great price. Perfect for watching sci-fi and sports - makes you feel like you’re at the theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Outstanding,
      Awesome! We're glad to hear your movie theater-like experience with your X90L TV. We always strive to deliver the best quality and features with our products. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony is best !

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up by GEEK Squad ,always use Best Buy Geek Squad to lift heavy TVs and connect to your services .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hyper, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture , super fast apps . Good price too .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user112954, That's wonderful to hear! We're pleased to know the Sony X90L is an excellent choice with its incredible picture quality, fast app performance, and impressive value for money. Thank you for sharing your positive experience and for choosing Sony. -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture, Clear colors are bright , Natural light in the room does not effect the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamP, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55'' X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV gives a high picture clarity. The 4k quality is amazing. Also, the sound quality is good too compared to a smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MuhammedH,
      Many thanks for the 5-star rating! It's nice to hear that you are enjoying the high quality picture, sound, and 4K features of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ive ever had

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. SO far its the best one ive ever owned. The picture is clear and brights are super bright and the darks are super dark

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD, we're glad you are enjoying the picture quality of your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely beautiful video

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    From the opening visuals it was obvious, I had made a great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Randy, Thank you for the wonderful feedback! We're very happy to hear that you're satisfied with your purchase and you like the amazing picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    All you need in a TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality TV with smooth performance, little to no effort setting up and adjusting settings

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyS,

      We are delighted to hear you are enjoying the quality and smooth performance of your 55" X90L TV! It’s great that the simple setup and easy adjustment of the Google TV settings made your experience even better.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television, especially for gaming. I would highly recommend sony tv's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gette, we're glad you like our BRAVIA XR X90L! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY X90L Best smart tv for the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent weeks researching.... It more than I expected. After all it's a 'SONY'

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RemoS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Good Goods

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Excellent Excellent Excellent Excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryNguyen,

      It is most rewarding to hear such enthusiastic feedback about your BRAVIA X90L!

      We are thrilled to see that you are enjoying an "Excellent" experience with your new television. Your high praise is exactly what we strive for!

      Thank you for being a Sony customer.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony is the Best

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with everything about this Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnmF,

      Thank you for choosing Sony!

      It brings us great joy to hear that you are happy with your XR55X90L TV. Knowing our product is enhancing your viewing experience motivates us to keep striving for excellence. Thank you for your kind words and support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture sound and all around love the tv! Worth the investment!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SFL2023, we're happy to know that you love the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony good tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice TVgood sound nice sound very nice tv happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user540814, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for about 6 months now, and it was a great upgrade from my 8 year old TV. For the price, it's great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bridget, we're glad you are enjoying the X90L! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Extremely happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with this tv. I was surprised that even white is brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rubyjean2884, That's awesome! We're glad you are impressed with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the delivery service and set up! The picture and sound quality are perfect for the room where the tv is being used! I love my new Sony tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristineP, we're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the picture quality, sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound is perfect...was going to get 65" but this size is perfect. Love Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lisa, we're glad you love the picture and sound quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this as an upgrade from an old Samsung and i must say it’s ways better. Clarity’s amazing and the OS is faster. Great buy specially with sale prices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ades, We are thrilled to know that you now have an amazing smart Google TV and that you like its OS and picture quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US