Customer Ratings & Reviews

This open box tv was a great deal. Very happy with Best Buy and the TV.

Excellent service and attention from the person who attended me and sold the TV, and the TV is incredible in everything I love it, I am very satisfied with everything.

Excellent Product Highly Recommended Recommend Getting It Mounted On The Wall

Can't go wrong with Sony and Best Buy. Both are superior quality companies.

Love this Television amazing resolution best tv I ever owned

BUYER BEWARE - DO NOT PURCHASE As an avid Sony Consumer (multiple Sony TVs, every PlayStation console produced, Sony receiver, etc) I was excited to purchase this new TV. Less than 6 months after purchase dark clouds started appearing on my screen that have worsened over time. Sony claims this TV is working as intended to specification. They now claim multiple engineers have reviewed the pictures submitted and that what I’m seeing is not covered under warranty (TV is 9mo old now.) After multiple calls with Sony they said the best they could do is 15% off my next Sony product with no guarantee the same thing wouldn’t happen again. When asked what their engineers said I could do to stop the continued degradation they said they didn’t have an answer for me. Very disappointing that Sony will not stand behind their product.

We purchased a 55” X90L the day after our beloved X900F began to display the red blink of death. Anyways, we decided to do a direct replacement and the X90L is WOW! The pros: This tv gets really bright, way brighter than our X900F, and the processing is absolutely stunningly clear, and the picture quality as a whole is on par with much higher priced models. The TVs audio feel immersive and full, however; we prefer sound bars and sound systems with any tv. The cons: The Google UI is fast yet very busy with the apps. It just seems really busy and makes u feel lost. Also, the tv with all its brightness can produce some blooming effects. The blooming can be mitigated with proper picture adjustments. Overall, the Sony X90L is an excellent full array led that exceeds expectations and can compete with some of the best mini led TVs on the market. Its brightness has improved dramatically, to add to Sonys top notch processing, and gives the viewer 2023 high end oled vibes. When compared to our LG G3 I was really impressed. I highly recommend this tv to anyone who wants a future proof tv at an affordable price, backed behind Sony branding.

I previously owned a LG 4k tv and while I had no provlems with my LG I decided to upgrade to Sony and after having this tv FOR A DAY, I will say I 100% have zero regret. I purchased the 65” and while not having the budget to get an Oled yet, the picture and quality of this tv is a absolutely night and day difference. Hands down the best TV I own. Setting up the tv was extremely easy, even easier if you have a google account. Having this tv has helped me make the decision of deciding to get a Sony Bravia Oled as my living room tv and move this tv to my bedroom when the time comes. The sound of the tv on its own is fantasitc. I have a Bose sound bar connected and with the sound and picture this tv provides its like being in a IMAX movie theater. Also, owning a ps5 this tv has made gaming even better. Tv supports 120hz and the picture quality is outstanding. This specific model is a fantastic choice if you want a tv that provides great picture, sound, features and video game experience, without spending more then $2,000. The bonus of this all is that it is a google tv that you can install various different apps on. I am extremely happy with my first sony tv and look forward to purchasing a higher model from sony in the future.

Wanted an all rounder with some quality and have no regrets. Looks great straight out of the box, so in no rush to tweak settings. Works seamlessly with Sonos surround setup through eARC. Thing that has most impressed me so far is quality of oldish sitcoms. Example: poor quality broadcast of 3rd Rock from the Sun through directv stream on a $1k 5 year old Samsung looked terrible, but fantastic on x90l. Sharper and no weird lag or stutter type effects. That processing is impressive. Also the color is excellent, always very natural, just seems spot on accurate and pleasing in every case. Reminds me of how Fujifilm digital camera color used to look so much better than other brands (maybe it still does?). Such a joy to watch. Bought bias lighting but haven’t hooked it up and haven’t noticed any blooming yet. Wide angled view noticeably starts washing out, but not bad for casual viewing and acceptable for me at moderate viewing angles. Also impressed at reflection handling and performance in bright room. None of the cons that I’ve read about ended up being an issue so far. ATSC broadcasts look great, is a nice bonus feature for me. I watch a lot of premier league football and am kind of annoyed with blur of movement. I think it is with panning shots mostly, but gather from reading that it is not an issue unique to this tv model and something one just gets used to. Still need to research that more. If you are like me, coming from an older tv, interested in sports, movies, and old sitcoms, this tv is amazing. Way better than what I had and blows away other tvs in the same price range of people I know.

I picked up the Sony 55" BRAVIA XR X90L (2023) a few weeks ago, and I’m seriously impressed. The picture quality is amazing — rich colors, great contrast, and super sharp detail. HDR movies look stunning, and even older content upscales really well. Gaming on my PS5 is buttery smooth with 4K 120Hz and VRR support. The auto HDR tone mapping is a nice touch too — no messing around with settings. Google TV runs fast and is super easy to use, and the remote is simple but well-designed (love that it lights up in the dark).

This is my second sony x90l unit i purchased. The first was a 65 inch for myself and this 55" for my mother in law (she has a smaller tv stand) and i must say, price, value, features. This has it all. Sure it's not the next up mini led version, but it's the top of the line full array local dimming. It may not be the brightest on the market at this price, nor the most dimming panels, but the software and processing on this is fantastic. The contrast is really good, a tiny bit of bloom on some screens, but better than a previous tv I had from another brand that on paper should have beat this. The colors are great. The android based os is much smother than 2 other brands i've worked with, but i do find myself sometimes using a streaming stick with this, but that's just sometimes my preference for i like the layout on the stick. This has all the same apps. My 65 inch also came with 5 free digital movies from sony bravia. I have look. I have not registered this tv yet, ran out of time, but i think this will also. Overall, great tv. Choice, and nearing e d of model year, look for the price to drop a d snag it.

Amazing picture quality and brightness. Perfect for gaming. 120hz for ps5 playing MW3 has made a world of a difference for my K/D ratio.

My journey began with the decision to replace a 7-year-old, 55" mancave LG B6P OLED due to minor burn-in issues. Having done much research, I had a short list of highly rated target TV's. As a YouTube TV subscriber, very good upscaling for channels delivered by their networks in 720p, e.g. ESPN, Fox, ABC is required. Was I ever stoked to see a great price for an open box return "excellent" condition 65" Samsung S90C OLED. This TV is supposed to be fantastic by all accounts. After being unable to obtain even acceptable picture quality from 1080 sources, I returned the S90C the next day and bought the highly rated 55” LG C3 OLED. After 2 weeks use with the LG, much as I wanted to love it, picture quality was just mediocre, and not worth even the sale price paid. Given Sony has the best reputation for low-quality content smoothing and upscaling, I decided to take a flyer on the lower-rated in comparison 55" Bravia X90L full-array LED. It was on sale and hundreds cheaper than the LG C3 and Samsung S90C. The X90L has Sony's latest processor, "Cognitive Processor XR." To my amazement, the Sony's picture quality was significantly better than both high-end Samsung and LG TV's. Upscaling of YTTV channels in 720p is fantastic. All content, particularly sports, looks amazingly good. SDR/HDR brightness and color are superb. Reflection in my dimly lit setting is a non-factor, as is blooming. The Google TV interface and provided remote are both easily the best of the 3 TVs evaluated. Take a chance on the X90L. It's a great, relatively inexpensive TV. You won't be disappointed!

We absolutely love our new TV. We downsized to a 55", looks so much better in our living room. I'm the least techie person there is so, we had it installed with excellent service by our Best Buy tech. He answered so many questions and showed me different things I could do without being afraid I would mess everything up. I have been able to change things, download apps, and just overall play with it without harming it or having to ask for help. I think it might be because it is a google tv, it is easier for me. The tv was just about perfect right out of the box, the color and the sound are fantastic, even though we may add a soundbar later for fun. Our only problem is the remote. This remote is small and has no lighted background. It functions very well and easy to learn, but since we are older it would be nice if it had a lighted background. Our last 65" tv was a Sony and died within 3 years. We had no extended warranty. This time, buying at Best Buy, we bought the well-priced coverage. We read a lot of reviews online and at different stores about the Sony XL90 and Best Buy. We have bought a couple of computers from them. They always came out on top. Even our kids thought we made a great choice. Very happy with our purchase.

Sony provides a great product. This TV was a little higher priced but well worth it. Great picture. Smart settings easy to navigate. Easy to mount with hardware provided. Connected well to older surround sound system. Very happy with purchase.

Incredibly sharp and bright. Not crazy about the smart TV features which we are no longer using, but the picture definition is outstanding.

I stepped up from a Phillips 55" tv to this sony bravia i feel it has a assume picture on the vivid setting. Sound quality isnt bad considering the size of the speakers. Haven't found out what the live streaming or other internet tv features yet. But all in all i feel the features and picture quality was money well spent.

This is an excellent TV, easy to use, and the visuals are just fantastic. I had been noticing that many of my shows were dark and I wasn't able to see them well on my previous 20 year old TV. This has very deep color, the sound also is good. Initially I felt like I was staring at the sun, so I did tone it down, but its just a beautiful TV!

Sony wins again! This TV (55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV 2023) is far superior to other brands on the market today, in my opinion. The color can be subtle or vivid, and the sound is great! Not many TV's have true stereo sound like this one does. A shout out goes to the GEEK SQUAD as well. The guys were very knowledgeable and extremely helpful in setting up the Sony TV in my home. I'm very happy with my purchase!

This was an upgrade from a very old HDR, 32" TV. I am very happy with this purchase. The picture is great and the size is perfect for me. I have no complaints about this TV. No longer need a FireStick, because I it has Google TV. I am not a TV guru, but I did a lot of research and visited a lot of TV forums/groups before making this decision. The upscaling is great on this TV, blacks, brightness, sound, etc. I have used it for gaming, and if there is a lot of dark to light/light to dark in the game it does struggle. If you play with the settings you can find a happy medium there.