Customer Ratings & Reviews

As a big film nerd, I’m incredibly picky about picture quality—and this Sony BRAVIA XR X90L absolutely delivers. Paired with a 4K Blu-ray player, the image is nothing short of breathtaking. The clarity, color depth, and contrast make movies feel like true cinematic experiences right in my living room. Every detail pops, from the subtle textures in costume design to the deep, inky blacks in night scenes. The Google TV interface is smooth and intuitive, and setup was a breeze. If you're serious about film or just want your favorite shows and movies to look their absolute best, this TV is well worth it. Highly recommend!

I researched and talked with many people before we changed from Samsung to Sony Bravia when we replaced our living room 65” TV. I have very sensitive eyes and buying another one for our bedroom was a no brainer. This was easy for my husband to install with no adjustments needed. I also like the fact that the dark screen channels are actually black so we can leave it playing while we sleep.

**Review for Sony 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)** I recently purchased the Sony 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV, and I couldn't be happier with my decision. The setup process was incredibly easy—within minutes, I had the TV up and running, thanks to the user-friendly interface and clear instructions. The picture quality is outstanding, delivering vibrant colors and sharp details that truly enhance my viewing experience. Whether I’m streaming my favorite shows or watching movies, the visuals are nothing short of breathtaking. Additionally, the integration with Google TV makes navigating through apps and content seamless. I especially appreciate the voice control feature, which adds convenience to my daily use. The customer service provided by Sony is also commendable. They were responsive and helpful when I had questions during the setup. Overall, I highly recommend the Sony BRAVIA XR X90L. It's a fantastic product that combines ease of use, top-notch performance, and excellent support.

This is an amazing tv the picture is fantastic and the fast refresh rate makes this tv even better! If you are looking for a reliable tv with a great picture I highly recommend this tv!

Picture quality is excellent for watching movies, TV shows, and sports. Sets up relatively easy, though one needs to add streaming Apps and enter passwords of scan QR codes. Can easily access apps from main screen along with live TV and recorded shows.

After researching tvs I chose this sony google tv. Very happy with this smart tv. Never having had a smart tv before I find this relatively easy to navigate. Beautiful picture and sound. With an internet browser it's possible to visit websites. Perfect for my needs. Geek squad did a great set up.

This TV is great. It is the first item I purchased for my new apartment and it has been the best purchase. The size is great and the picture is clear and crisp. I don’t understand all the technical specs but this television has been great. I don’t have a sound bar and for my use I don’t really need one. The sound is great. The sales associate was so good at helping me decide the size and guided me to my decision. I am a senior and still trying to learn all the functions and capabilities but will figure it out.

I was looking to buy a TV for upstairs to replace my old Samsung led TV which I do not use whole lot. I love the OLED TVs, but I could not justify spending this kind of money unless was my main tv. I was seriously looking at the mid-range TVs like Hisense or TCL min Leds. However, I watched on You Tube a gentlemen called Caleb Denison and he wanted to say something so bad about this TV but could not find much to say negatively. I bought the Sony 55-inch Bravia XR and I am very happy with my decision to go Sony. If you are looking for a really good tv and you have limited funds please go with this one, I never thought I would ever buy full array led Tv, but I did. Never say never.

Fantastic image quality and color accuracy, as well as great viewing angles when viewed from the side the image is clear. Works well is any room dark or bright.

The sound quality is amazing. It displays almost all 4K content with a very crisp image. The settings it has available are easy to change, and they are very intuitive. PC monitor setup can be somewhat finicky, but it is reliable as a monitor with low latency for a TV. I recommend for anyone looking for an all around solid 4K experience with a high refresh rate.

I have always wanted to get a Sony TV, but they were always a little too expensive. I got this when it was on sale and all I can say is wow. I originally got the TCL QM7K and noticed that the up scaling and motion processing was terrible. I decided to return it and get this Sony TV. Even being a little older, this tv blows the TCL out of the water. The upscaling and processing js absolutely amazing. It might not be as bright and colorful as the TCL mini-led tv, but I’ll take accuracy any day over brightness. This tv also is quite bright.

I've had the TV for over 6 months now. Its been a great upgrade for my living room. I use it mostly for my PS5 Pro as well as my other game consoles (Switch mostly). The picture looks great on it. Picture settings need to be adjusted for my PS5 Pro but there are lots of optimization guides online for it so no big hassle. Totally worth the purchase.

We first bought the LG QNED 85 and watched it for a little while but were not sure we liked it, so we went ahead and bought the Sony XR X90L also and compared the two side by side for a week or two since they were the exact same price at the time. After watching for a couple weeks and comparing the both TV's, we found the LG sound was better on voice setting than the Sony on its voice setting. We found the picture was slightly more clear with the LG than the Sony probably due to its more advanced mini LED tech). The legs for the LG were not as stable as the Sony legs. The operation/navigation of the LG seemed better than the Sony. But the Sony color was just more bright, rich and robust. (Even with adjusting and experimenting with the settings quite a lot on both TV's) This is what was the deciding factor for us. However neither TV was in any way significantly better or worse than the other. They were minor differences and others may decide differently. And a special thanks to the salesman at the store who took a lot of time with us on multiple trips to the store for lots of Q&A to narrow it down to these two TV's and letting us return the one we did not want without cost to us.

This TV is amazing! It has such beautiful picture quality and sound quality is top tier.

To start I will admit, I am a Sony Bravia Fan. Have been for many years. I needed to replace my 13 year old VR Bravia and decided on the XR X90L. Setup was almost automatic. It sensed everything that was plugged into it and auto connected everything. Picture is crisp and clean. navigating menus is almost intuitive! Love This Purchase!!

After 11 months of use with the Sony 55" Class Bravia XR X90L 4K TV, here’s my honest experience: The sound quality from the built-in speakers is acceptable, and the remote controller responds well without noticeable lag. The image quality is impressive—significantly better than other TVs I’ve owned, including my 2015 Samsung. However, in the past few weeks, the TV has started to freeze at random times. When this happens, the remote becomes unresponsive, and the only way to reset it is by unplugging the power cable. Both the firmware and software are fully up to date, so I’m not sure what’s causing the issue. It’s been a solid TV overall, but this recent problem is disappointing.

I love this TV it makes everything look 3D the picture is so clear. The sound is great. The home screen is easy to navigate. It has different filters for viewing modes (even a gaming mode). Highly recommended. Would probably buy the same one for another room in the house.

We bought our last TV 10 years ago, and needed one that was not only bigger, but woukd be able to stream content. My wufe loves Sony, so that narrowed down the brand choice. This TV, so far, has been great. The spund quality is very good, and weve been able to access our programs. A brief word on the installation: the Geek Squad guys did an absolutely outstanding job! They were very thorough, made sure we understood how to operate it, and were patient when I had trouble signing into my account. All in all, it's been a very good experience so far.

Experience stunning visuals with vibrant colors and incredible clarity. Enjoy immersive sound that complements the breathtaking picture quality. Seamlessly integrate your favorite streaming services for endless entertainment options. Discover a user-friendly interface designed for intuitive navigation and control. Elevate your home entertainment to a new level of immersion and enjoyment.

This is simply a beautiful tv with an amazing picture. The Full Array LED provides extraordinary picture. The only issue I would caution buyers is my first Sony BRAVIA Full Array LED had problems in that it began switching off and continued to do so until it never came back on - I don't know if this is an issue with Sony Bravia Fully Array LED tv sets so hopefully it will not happen with my second. (I had the extended warranty which I highly recommend)