Customer Ratings & Reviews
- Model:
- XR55X90L
- SKU:
- 6544734
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Great TV and Great Installation
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We bought our last TV 10 years ago, and needed one that was not only bigger, but woukd be able to stream content. My wufe loves Sony, so that narrowed down the brand choice. This TV, so far, has been great. The spund quality is very good, and weve been able to access our programs. A brief word on the installation: the Geek Squad guys did an absolutely outstanding job! They were very thorough, made sure we understood how to operate it, and were patient when I had trouble signing into my account. All in all, it's been a very good experience so far.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RinsedClean, We're truly delighted to hear that after a decade, you've upgraded to a TV that meets your needs for size and streaming capabilities! Sony seems like a solid choice, especially since your wife favors the brand. It's fantastic that the sound quality has been up to par and that you've had no issues accessing your programs. Kudos also to the Geek Squad for their excellent service during installation. Thanks for sharing your amazing experience with the Sony X90L. It sounds like a great addition to your home entertainment setup! Thanks for choosing Sony. -Jess
- Pros mentioned:Picture quality
Bought for PS5 Pro
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I've had the TV for over 6 months now. Its been a great upgrade for my living room. I use it mostly for my PS5 Pro as well as my other game consoles (Switch mostly). The picture looks great on it. Picture settings need to be adjusted for my PS5 Pro but there are lots of optimization guides online for it so no big hassle. Totally worth the purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello xangbar,
Thank you for choosing Sony!
It's awesome to hear how much you're enjoying your XR55X90L TV! We're thrilled it's been a great upgrade for your living room, especially for your PS5 Pro and other game consoles. It's fantastic that the picture looks great, and we appreciate you highlighting the helpful optimization guides available online.
Best regards,
-Fred
- Pros mentioned:Color, Picture quality
Fantasticly Bright
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Came from a Samsung 6 Series and OH MY! The UI is so fast, the image is so clear AND BRIGHT! That was the main reason I was looking for a new tv because I have a very bright living room that lets in a lot of sunlight and I was ready to spend twice as much on a Samsung QLED but my locall BB salesman talked me into this and I couldnt be happier.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Flyinduck48,
Fantastic! You've definitely made a great choice! We are very happy to hear your satisfaction with the amazing picture quality, fast user-interface, and superb performance of your XR55X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Sony X90L unresponsive sometimes
||Posted . Owned for 11 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.After 11 months of use with the Sony 55" Class Bravia XR X90L 4K TV, here’s my honest experience: The sound quality from the built-in speakers is acceptable, and the remote controller responds well without noticeable lag. The image quality is impressive—significantly better than other TVs I’ve owned, including my 2015 Samsung. However, in the past few weeks, the TV has started to freeze at random times. When this happens, the remote becomes unresponsive, and the only way to reset it is by unplugging the power cable. Both the firmware and software are fully up to date, so I’m not sure what’s causing the issue. It’s been a solid TV overall, but this recent problem is disappointing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello HugoG,
Thank you for choosing Sony.
We are delighted to hear that the sound from the built-in speakers and remote is functioning well, and we appreciate your compliments on the impressive image quality. However, we sincerely apologize for the inconvenience caused by the TV freezing unexpectedly at random times.
To address the issues of random freezing and an unresponsive remote control on your Sony 55" Class Bravia XR X90L 4K TV, we recommend following the steps outlined below:
1.Restart Your TV: Begin by turning it off and unplugging it from the power source. Allow it to sit for a few minutes before reconnecting it and powering it back on.
2. Check for External Device Interference: Disconnect all external devices, such as USB drives or HDMI-connected equipment, to determine if any of them are contributing to the freezing problem.
3. Factory Reset: If the problem continues, you may want to perform a factory reset on your TV, as this can often resolve persistent software issues. For instructions on how to perform a factory reset, please visit: https://www.sony.com/electronics/support/articles/00159487?utm_source=glean
If you continue to experience the same issue with your TV after following the provided steps, we encourage you to reach out to Sony Support for personalized assistance. For technical support information, please visit the following link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=headphones.
Best regards,
-Fred
- Pros mentioned:Picture quality
Great Sony processing, color, motion, and upscalin
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great display and Sony always makes the picture look good even on older content that isn't 4k hdr. Colors are great even before adjusting. Motion is great as well but I've adjusted one tick on some motion controls just for my preference. Better than all the others at this price for various inputs. You can see why OLEDs are a step up if you watch side by side, but this TV looks great anyway. The screen is glossy so in a room with bright windows and other lights it would be annoying. Sound on this is very interesting because it is very immersive. No bass though. If that's a problem you will need external sound and Sony sound bars can let you use both TV and sound bar at the same time.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JohnK, we're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Sony BRAVIA XR X90L LED 4K UHD - Awesome picture!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is simply a beautiful tv with an amazing picture. The Full Array LED provides extraordinary picture. The only issue I would caution buyers is my first Sony BRAVIA Full Array LED had problems in that it began switching off and continued to do so until it never came back on - I don't know if this is an issue with Sony Bravia Fully Array LED tv sets so hopefully it will not happen with my second. (I had the extended warranty which I highly recommend)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertR, We’re delighted to hear you’re loving the stunning picture quality and Full Array LED performance! It’s a shame to hear about the issue with your first BRAVIA Full Array LED switching off. That’s definitely not the experience we want for you. We hope your new X90L continues to impress without any issues, but if you ever run into concerns, don’t hesitate to reach out. Our team’s here to support you. Enjoy your beautiful TV and thanks for sharing you feedback! -Jess
- Pros mentioned:Picture quality
BEST TV FOR GAMING AND MOVIES
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Experience stunning visuals with vibrant colors and incredible clarity. Enjoy immersive sound that complements the breathtaking picture quality. Seamlessly integrate your favorite streaming services for endless entertainment options. Discover a user-friendly interface designed for intuitive navigation and control. Elevate your home entertainment to a new level of immersion and enjoyment.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello EmanuelT,
Thank you for choosing Sony!
We're excited to hear your feedback! The XR55X90L truly delivers stunning visuals and immersive sound, making it perfect for an elevated home entertainment experience. Plus, its user-friendly interface and seamless streaming integration ensure endless entertainment options. Enjoy the clarity and vibrancy!
Best regards,
-Fred
Best TV I Have Owned
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have always wanted to get a Sony TV, but they were always a little too expensive. I got this when it was on sale and all I can say is wow. I originally got the TCL QM7K and noticed that the up scaling and motion processing was terrible. I decided to return it and get this Sony TV. Even being a little older, this tv blows the TCL out of the water. The upscaling and processing js absolutely amazing. It might not be as bright and colorful as the TCL mini-led tv, but I’ll take accuracy any day over brightness. This tv also is quite bright.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EXAppleUser, thanks a lot for reaching out and sharing your experience. It is great to hear that you finally got your Sony TV!
That fantastic upscaling and motion processing you are noticing is all thanks to our powerful Cognitive Processor XR™, which ensures a super clear, smooth and natural-looking picture, even with older or lower-resolution content.
Thanks so much for choosing Sony!
Best regards,
Estefany
Sony still delivers.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Probably one of the last great Sony tvs. Been using it for over a year and it still looks great for old and new content. Until oleds work better in a bright room, this is a good value when you can get it on sale.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Maxxx,
We’re thrilled to hear your X90L is still delivering a great experience after a year! It’s awesome that you’re enjoying how the Full Array LED brightness handles your sunlit room and how the XR Upscaling makes even your older content look sharp.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hi, Coming from a Hisense U8N, which had excellent picture quality, unfortunately it would shut off after you turned it on, sometimes during the day as well, had to return it, so glad I did, the Sony has excellent picture quality, great black levels, the Sony processor is definitely a step up, everything is smooth on the operating system, looking forward in checking out what the TV has to offer, plus got a great deal on it, very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Percussionist1,
Thank you for sharing your amazing experience so far with the X90L. It's clear you've made a great choice after the troubles with your previous TV. The excellent picture quality, superior black levels, and smooth operation sound like a significant upgrade. We have comprehensive information available about the featured functions for the 2021 to 2024 BRAVIA models with Google TV and all kinds of helpful content for your TV. There might even be some features that you haven’t discovered yet. You can find all the details by following these links.
https://www.sony.com/electronics/support/articles/00256290
https://www.sony.com/electronics/support/articles/00291490
Enjoy exploring all the features of your new TV, and congratulations on snagging a great deal! Thanks for choosing Sony! -Jess
- Pros mentioned:Gaming, Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV! Colors are great and it hooked up with my PS4 with no problems. Great for movies, sports and gaming and streaming!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethR, we're glad you are enjoying the picture quality of your new TV! ~Earl
- Pros mentioned:Picture quality
Excellent clarity/color and size.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent clarity and color. Don't know about sound as I purchased and am using a sound bar because the TV is up against a window, which muddles sound. I have had the TV for a month or so, and am still messing around with the remote control. I am ultimately able to find what I am looking for. But I am 69 so this doesn't come naturally to me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DianeC, thank your this fantastic review! We're so glad to hear you're enjoying the X90L excellent clarity and color–it means a lot to us! Using sound bar is a smart move, especially in a space with acoustic challenges like a window behind the TV. As for the remote, we understand that today's technology can take some getting used to. If you ever fell stuck or want a walkthrough, please don't hesitate to reach out to us at [email protected] with your name, username, TV's model number, issue and telephone number–we'd be happy to assist you one-on-one. Thank you for choosing Sony! Best regards, Jenn.
- Pros mentioned:Picture qualityCons mentioned:Remote control
Less than good
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is mostly great. One of the speakers is now blown—the volume was set to only around 43 (out of 100) with a CD playing from a disc player. Added a soundbar to address this problem. Google TV is frustrating to use. The remote control design could be better—I sometimes press the Power button when I intend Quick Settings. Blooming due to FALD is noticeable with many films. Not mentioning anything specific but think of any where the title sequence is white text on a black background. Seeing the blooming during credits is a bit annoying. Overall the TV is worse than expected but still acceptable.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ShopperW, thanks for choosing and purchasing our product. We're glad you like the picture quality of the X90L. We're sorry to hear that you have issues with your Sony unit. For sound issues, please follow this link:
https://www.sony.com/electronics/support/articles/00137387?utm_source=glean
For the picture issue, please isolate it by following this link:
https://www.sony.com/electronics/support/articles/00032635?utm_source=glean
We also understand your feedback regarding the remote of your Sony unit. Please follow this link for more information about the remote:
https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html
May we contact you to help? If so, please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Earl
- Pros mentioned:Color, Picture quality
Great TV
||Posted . Owned for 9 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Have had this TV for several months now. It is a great Sony TV. I hope this lasts a while since the picture is great. TV is in a brightly lit room but has no problems.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello, awesome! It is very good to know that you like the picture quality of our product! Thanks for choosing Sony! ~Earl
- Pros mentioned:Color, Picture quality
Excellent TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my third Sony TV that I got in my life and this is the best Sony TV I've ever got. It has good upscaling, sound, and excellent picture quality. The colors are outstanding. I would definitely recommend this set.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CraigG,
Thank you so much for the continued trust you put in our brand! We always strive to deliver the best quality with our products and always aim to provide the best experience possible. Your satisfaction with the outstanding picture, sound, and features of your new TV is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thank you for trusting Sony! - Kris
- Pros mentioned:Picture quality
Sony Bravia vs Hisense
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It took a about a week to make a decision between Hisense Series U8, U7 and Sony Bravia XR X90L. Similar specifications made it difficult to decide. In person they both looked very good, with Hisense U8 looking even more bright and "flashy". At this point U7 was out of the the picture mostly because I could not find a demo model that worked at 3 different locations. Also it seemed that U8 would be more comparable. The final decision was made because Sony had somewhat more realistic picture, it would be used in a room that was somewhat darker anyway, I felt that Hisense pushed the picture color to be more than necessary and Sony has a processor that made the ultimate decision.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarkoJ, thanks for choosing and purchasing our product! Enjoy your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Love it.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is amazing! It has such beautiful picture quality and sound quality is top tier.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DemetriosC!
Thank you so much for sharing your feedback on the XR-55X90L!
We are honored to hear that you think this TV is amazing and that you're experiencing such beautiful picture quality and top-tier sound quality.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Excellent TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV with a bit of complex navigation and connection to the sound bar. Nothing too difficult, but sometimes the navigation is a bit contrived, switching from platform to platform. Remote is not the best design, either; it could be easier to use. Overall, it is an excellent TV! If 4.5 stars were available, I would give it 4.5 stars
I would recommend this to a friend - Pros mentioned:Color, Picture quality
Excellent TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Simply the best. I love the color and crispness of the image. I have never gone wrong with a Sony Bravia. They never disappoint. Sony fan for more than 30 years and this one may be the best so far.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Tblairnva, we're glad you like your new TV! Thanks for choosing Sony. ~Earl
Amazing tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Honestly one of the best purchases I’ve made. The 120hz is the best part, I had so much trouble finding an affordable gaming tv. Don’t really have any negatives to say about the tv. The quality is amazing but when it comes to color it gets as good as it can get without it being a oled screen.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, MauroM!
We are absolutely thrilled to hear that your XR-55X90L television is one of the best purchases you've made!
It is rewarding to know that you are getting the most out of the 120Hz refresh rate, which we specifically designed to be an accessible and superior feature for gamers. We're also delighted that you find the overall quality amazing and appreciate the vibrant color performance this panel delivers.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
