Customer Ratings & Reviews
- Model:
- XR55X90L
- SKU:
- 6544734
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Ease of use, Picture quality
Excellent unit
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality, great sound and easy to wall Mount using Sanus VLT7-B2. Setting up TV for streaming based was easy based on already established accounts.. One suggestion: Sony should add Velcro strip to TV and control unit as is easy to misplace hand control.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MarcH, We're glad that you like the picture, sound, and ease of installation. We'll take note of your feedback with regards to adding Velcro strip. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin
- Pros mentioned:Color, Picture quality
Fantasticly Bright
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Came from a Samsung 6 Series and OH MY! The UI is so fast, the image is so clear AND BRIGHT! That was the main reason I was looking for a new tv because I have a very bright living room that lets in a lot of sunlight and I was ready to spend twice as much on a Samsung QLED but my locall BB salesman talked me into this and I couldnt be happier.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Flyinduck48,
Fantastic! You've definitely made a great choice! We are very happy to hear your satisfaction with the amazing picture quality, fast user-interface, and superb performance of your XR55X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hi, Coming from a Hisense U8N, which had excellent picture quality, unfortunately it would shut off after you turned it on, sometimes during the day as well, had to return it, so glad I did, the Sony has excellent picture quality, great black levels, the Sony processor is definitely a step up, everything is smooth on the operating system, looking forward in checking out what the TV has to offer, plus got a great deal on it, very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Percussionist1,
Thank you for sharing your amazing experience so far with the X90L. It's clear you've made a great choice after the troubles with your previous TV. The excellent picture quality, superior black levels, and smooth operation sound like a significant upgrade. We have comprehensive information available about the featured functions for the 2021 to 2024 BRAVIA models with Google TV and all kinds of helpful content for your TV. There might even be some features that you haven’t discovered yet. You can find all the details by following these links.
https://www.sony.com/electronics/support/articles/00256290
https://www.sony.com/electronics/support/articles/00291490
Enjoy exploring all the features of your new TV, and congratulations on snagging a great deal! Thanks for choosing Sony! -Jess
- Pros mentioned:Gaming, Picture quality
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV! Colors are great and it hooked up with my PS4 with no problems. Great for movies, sports and gaming and streaming!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethR, we're glad you are enjoying the picture quality of your new TV! ~Earl
- Pros mentioned:Picture quality
Sony X90L Best TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Time and over, Sony has proved that it is unbeatable in its picture quality and its sound. This TV beats every other TV in the market in this category. I am glad I made a right decision. And not to mention, as always, Best Buy is always unbeatable in offering best prices of Open Box excellent products
I would recommend this to a friendBrand response from SonyListens
Posted .Hi. KCSingh. We are delighted to hear that you are enjoying the great picture quality and overall performance of your Sony TV!. At Sony, we continually strive to provide our customers with the highest quality products and an exceptional viewing experience. Your positive feedback is greatly valued and encourages us to keep striving for excellence. Thanks for choosing Sony. Best regards, Milton.
- Pros mentioned:Picture quality
Great bargain
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent Tv for the price. The colors are a major upgrade from my last TV. I mostly use it for gaming and have no complaints
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelG,
Thank you for the 5-star review! We're thrilled to hear that you're so happy with the XR55X90L and its excellent value. It's great to know that the color upgrade is making a major difference for you and that it's meeting your gaming needs. This TV is designed for an incredible gaming experience, which is why it comes equipped with HDMI 2.1 features like 4K/120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These features ensure a smooth and responsive gameplay, giving you the competitive edge.
Thanks for choosing Sony, have an epic gaming day!
DiegoV
- Pros mentioned:Picture quality
Great picture and sound quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a great tv. I purchased this tv due to issues with a satellite remote turning on 2 Samsung units on either side of the same wall that divides 2 rooms. The picture quality and sound is better than all the Samsung units I have in the house.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Warehouseuse, we are truly honored to hear your positive feedback about the XR-55X90L TV. Thank you for sharing your story, especially about the unique challenges you faced with remote controls.
We’re delighted you’re enjoying the crisp picture quality and immersive sound powered by our Cognitive Processor XR, which together bring movies, shows and games to life in your home. Your support means a lot to us!
Thanks for choosing Sony!
Best regards,
Stephanie
- Pros mentioned:Color, Picture quality
Great TV
||Posted . Owned for 9 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Have had this TV for several months now. It is a great Sony TV. I hope this lasts a while since the picture is great. TV is in a brightly lit room but has no problems.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello, awesome! It is very good to know that you like the picture quality of our product! Thanks for choosing Sony! ~Earl
- Pros mentioned:Ease of use, Picture quality
Stunning
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Stunning picture. Very easy to set up and amazing with a soney sound bar. Highly Recommended
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Armor82, awesome! We're glad you like the picture quality of our product! Thanks for choosing Sony. ~Carl
- Pros mentioned:Picture quality
Less reliable than my 2007 Sony Bravia & more frus
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is less reliable than my 2007 Sony Bravia & more frustrating. I bought this in Nov 2024 to replace my Sony Bravia from 2007. It still worked great but I gave it to my dad and was hoping for a much improved experience but I kinda hate this tv. When it works as expected, it's a pretty good tv overall (i.e., picture and sound) and a step up from the old tv because I get the smart tv features. I have used a high quality roof antenna for my broadcast channels for years. With this tv, I actually get more channels than with the old tv but it routinely decides to take excessively long to pull in 4.1 (NBC) when I select that channel. I end up missing parts of my program because of this. (As an avid Jeopardy watcher, this is unforgivable!) Today, I can't get it in at all. Every time it does either of the above, it WILL pull in 4.2, 4.3, and 4.4 right away so there's no rhyme or reason to it. This issue also happens with 7.1 sometimes too. Those are the 2 main channels I watch on broadcast tv so maybe it occurs with other channels. The 2007 tv never did this. And to be certain, the old tv up in my bedroom will pull these channels in instantly when this is occurring on the new Bravia. The root cause is this tv. When I'm streaming (usually Apple+ or Amazon Prime), if I pause a program to get something to eat or whatever, I better unpause it before the screensaver kicks in or I CANNOT get the streaming service to work again without doing a force close of the application. I have tried a dozen other workarounds but a force close is the only thing that works. It's infuriating. I am also extremely resentful that all these smart tv companies refuse to provide fully functional remotes. How much more does it cost to put numbers on the remote so I can quickly choose the channels I want? They don't even provide a Last Channel button to enable you to toggle back and forth between 2 channels when a commercial comes on. BTW, the voice input proved to be useless as an alternative. I also think that the navigation to find what you need in the "settings" type of features or personalization is unnecessarily complex. There's a button with a wrench, a menu button, a home button, a settings button, and an input button. I have to dig through each to find what I'm looking for because I can't remember where they're stored, such as the force close option. It's just not as intuitive as I'm used to with previous tvs. I don't know who is responsible for the streaming interfaces but those leave a lot to be desired too. E.g., the Apple+ app doesn't allow you to find your saved programs (the Library only shows purchased shows and movies) and there isn't a border around the program/movie you have selected so it's hard to tell if you're on the right spot before you hit enter (the program icon is slightly larger when selected but not enough to really pop out.) Amazon Prime live tv doesn't use the same Channel Guide button that is used for broadcast tv., instead you have to hit the Back button to see the list of Prime live channels and if you forget that you can't use the Channel Guide button for this and you select it, it takes you out of Prime and starts displaying the broadcast programs. It's really stupid. You also can't save your favorite Prime live tv channels and there's like 300 of them so you just hope that what you want is towards the top of the list because otherwise, you have to scroll and scroll to find what you are looking for. The search feature doesn't pull back live programming either so forget about leveraging that to help. I thought I was going to have to give up my awesome DVD collection because there is not a DVD input on this tv (another stupid decision by these tv companies) and the Best Buy salesperson said as much to me, but upon researching it, I found a "Replacement for Sony TV Audio Video AV Adapter Cable, 3 RCA to 3.5mm AV Input Adapter" on Amazon that enables me to watch DVDs. It's about $5. With all these issues, I would not recommend this tv but I don't know if the decrease in quality is a widespread issue or unique to this tv so I'm not sure if there are better tvs out there.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ldpmail, thank you for your candid 2-star review of your X90L TV.
We sincerely apologize that your new Bravia is proving more frustrating than your 2007 model, which is certainly not the experience we intend.
We understand your disappointment with the channel loading, streaming app freezing after screensaver, and remote/navigation challenges. These are issues we want to help resolve.
(1) Channel Issues & App Freezing: These sound like potential software glitches. Please ensure your TV has the latest software updates installed (Settings > System > About > System software update) and try a soft restart (hold remote power button 5 secs).
(2) Remote: While modern remotes are minimalist, you can still use the CH +/- buttons or Google Assistant voice commands for channel selection.
(3) Apps: We appreciate your feedback on navigation and will share it for future improvements. For streaming app issues on external device, these interfaces are managed by Apple/Amazon.
We truly want you to enjoy your TV. Please contact our Sony Support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv They can provide personalized troubleshooting to get your TV performing as it should.
Thanks for choosing Sony, and giving us the chance to improve your experience!
Sincerely,
Jenn.
- Pros mentioned:Picture quality
Pleased with purchase.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, easy setup and easy to hang on the wall. While other 55's are less expensive, Sony just does best picture. GoogleTV OS works well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello EveryMan,
Thank you so much for this fantastic review of your X90L!
We're absolutely pleased to hear you're enjoying the great picture, easy setup, and smooth wall-mounting experience. We truly believe in the superior picture quality that Sony delivers, and it's wonderful to know you agree that it stands out. We're also glad to hear Google TV OS is working well for you.
Thanks for choosing Sony!
Sincerely,
Jenn.
- Pros mentioned:Picture quality
very good TV for any application
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.excellent video processing yields a picture that looks natural with clear details and very good black levels. The color performance out of the box is well balanced with a natural looking skin tone and colors that look right.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, WJHmusic,
Thanks for the review and the 5-stars rating! It is truly wonderful to hear how much you are loving your Sony BRAVIA TV. Equipped with Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.
Thanks for choosing Sony, have an amazing day!
-DiegoV
- Pros mentioned:Picture quality
Sony Bravia 2l023 model 55 inch review
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome TV I’ve always owned Sony Bravia and this one is the latest and greatest hands-down for my budget.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, RyamondgJ! We are honored to hear that as a loyal customer, you consider the XR-55X90L to be the "latest and greatest hands-down for your budget."
It is truly wonderful to know that this TV is living up to the quality you've come to expect from the Bravia brand. We designed it to deliver an exceptional viewing experience with great clarity and features, making it an excellent value. We hope you enjoy it for many years to come!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Best buy at BEST BUY
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Lightning surge of power caused us to purchase new Sony TV and this one fit the need. Best Buy service and references were very helpful. Thank you for the assustance and honesty.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyBuyer, thanks for the 5-star review! The Sony - 55" Class BRAVIA XR X90L it's a fantastic TV that combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're so glad that you're enjoying it and that you had an excellent service experience at Best Buy! Thank you for choosing Sony. Best regards, -Dominick
- Pros mentioned:Picture qualityCons mentioned:Remote control
Less than good
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is mostly great. One of the speakers is now blown—the volume was set to only around 43 (out of 100) with a CD playing from a disc player. Added a soundbar to address this problem. Google TV is frustrating to use. The remote control design could be better—I sometimes press the Power button when I intend Quick Settings. Blooming due to FALD is noticeable with many films. Not mentioning anything specific but think of any where the title sequence is white text on a black background. Seeing the blooming during credits is a bit annoying. Overall the TV is worse than expected but still acceptable.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ShopperW, thanks for choosing and purchasing our product. We're glad you like the picture quality of the X90L. We're sorry to hear that you have issues with your Sony unit. For sound issues, please follow this link:
https://www.sony.com/electronics/support/articles/00137387?utm_source=glean
For the picture issue, please isolate it by following this link:
https://www.sony.com/electronics/support/articles/00032635?utm_source=glean
We also understand your feedback regarding the remote of your Sony unit. Please follow this link for more information about the remote:
https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html
May we contact you to help? If so, please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Earl
- Pros mentioned:Picture quality
AMAZING
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I never thought that I would’ve been able to buy one of my favorite TVs at the price that I did. Thank you so much BB! I adore my tv, I just hope my kitty doesn’t break this one. (Haha) Sounds quality is great, picture quality, I am very pleased with my purchased!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kokomichele94,
Thank you so much for the 5-star rating! We're thrilled to hear that the X90L TV has become one of your favorite TVs. Try wall-mounting it so your kitty won't reach it this time! We wish you amazing movie nights alongside your kitty on that piece of tech with great picture quality and sound.
Thank you for choosing Sony!
-Aldair
- Pros mentioned:Picture quality
I'm Glad I Waited!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is exactly what I wanted. I had been looking at Sony's for over a year because I really believe in the brand. I am very happy with my choice. The TV that was replaced was over 17 years old and still working, but I wanted to upgrade; I'm so happy I did. I love the picture, screen size, and streaming services available on the remote - one stop streaming.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SharonB, We appreciate you making the leap to the Sony X90L! Your faith in the Sony brand has clearly paid off, and it's great to hear that this TV has met all your expectations after such a long wait. The upgrade from a 17 year old TV to this model must feel like a significant jump in technology, especially with the picture quality, screen size, and the convenience of integrated streaming services. Enjoy your new viewing experience, and thank you for choosing Sony! -Jess
- Pros mentioned:Color, Picture quality
Excellent TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my third Sony TV that I got in my life and this is the best Sony TV I've ever got. It has good upscaling, sound, and excellent picture quality. The colors are outstanding. I would definitely recommend this set.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CraigG,
Thank you so much for the continued trust you put in our brand! We always strive to deliver the best quality with our products and always aim to provide the best experience possible. Your satisfaction with the outstanding picture, sound, and features of your new TV is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thank you for trusting Sony! - Kris
- Pros mentioned:Color, Picture quality
Excellent TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Simply the best. I love the color and crispness of the image. I have never gone wrong with a Sony Bravia. They never disappoint. Sony fan for more than 30 years and this one may be the best so far.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Tblairnva, we're glad you like your new TV! Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Sony Bravia vs Hisense
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It took a about a week to make a decision between Hisense Series U8, U7 and Sony Bravia XR X90L. Similar specifications made it difficult to decide. In person they both looked very good, with Hisense U8 looking even more bright and "flashy". At this point U7 was out of the the picture mostly because I could not find a demo model that worked at 3 different locations. Also it seemed that U8 would be more comparable. The final decision was made because Sony had somewhat more realistic picture, it would be used in a room that was somewhat darker anyway, I felt that Hisense pushed the picture color to be more than necessary and Sony has a processor that made the ultimate decision.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarkoJ, thanks for choosing and purchasing our product! Enjoy your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl
