Customer Ratings & Reviews
- Model:
- XR55X90L
- SKU:
- 6544734
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Less reliable than my 2007 Sony Bravia & more frus
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is less reliable than my 2007 Sony Bravia & more frustrating. I bought this in Nov 2024 to replace my Sony Bravia from 2007. It still worked great but I gave it to my dad and was hoping for a much improved experience but I kinda hate this tv. When it works as expected, it's a pretty good tv overall (i.e., picture and sound) and a step up from the old tv because I get the smart tv features. I have used a high quality roof antenna for my broadcast channels for years. With this tv, I actually get more channels than with the old tv but it routinely decides to take excessively long to pull in 4.1 (NBC) when I select that channel. I end up missing parts of my program because of this. (As an avid Jeopardy watcher, this is unforgivable!) Today, I can't get it in at all. Every time it does either of the above, it WILL pull in 4.2, 4.3, and 4.4 right away so there's no rhyme or reason to it. This issue also happens with 7.1 sometimes too. Those are the 2 main channels I watch on broadcast tv so maybe it occurs with other channels. The 2007 tv never did this. And to be certain, the old tv up in my bedroom will pull these channels in instantly when this is occurring on the new Bravia. The root cause is this tv. When I'm streaming (usually Apple+ or Amazon Prime), if I pause a program to get something to eat or whatever, I better unpause it before the screensaver kicks in or I CANNOT get the streaming service to work again without doing a force close of the application. I have tried a dozen other workarounds but a force close is the only thing that works. It's infuriating. I am also extremely resentful that all these smart tv companies refuse to provide fully functional remotes. How much more does it cost to put numbers on the remote so I can quickly choose the channels I want? They don't even provide a Last Channel button to enable you to toggle back and forth between 2 channels when a commercial comes on. BTW, the voice input proved to be useless as an alternative. I also think that the navigation to find what you need in the "settings" type of features or personalization is unnecessarily complex. There's a button with a wrench, a menu button, a home button, a settings button, and an input button. I have to dig through each to find what I'm looking for because I can't remember where they're stored, such as the force close option. It's just not as intuitive as I'm used to with previous tvs. I don't know who is responsible for the streaming interfaces but those leave a lot to be desired too. E.g., the Apple+ app doesn't allow you to find your saved programs (the Library only shows purchased shows and movies) and there isn't a border around the program/movie you have selected so it's hard to tell if you're on the right spot before you hit enter (the program icon is slightly larger when selected but not enough to really pop out.) Amazon Prime live tv doesn't use the same Channel Guide button that is used for broadcast tv., instead you have to hit the Back button to see the list of Prime live channels and if you forget that you can't use the Channel Guide button for this and you select it, it takes you out of Prime and starts displaying the broadcast programs. It's really stupid. You also can't save your favorite Prime live tv channels and there's like 300 of them so you just hope that what you want is towards the top of the list because otherwise, you have to scroll and scroll to find what you are looking for. The search feature doesn't pull back live programming either so forget about leveraging that to help. I thought I was going to have to give up my awesome DVD collection because there is not a DVD input on this tv (another stupid decision by these tv companies) and the Best Buy salesperson said as much to me, but upon researching it, I found a "Replacement for Sony TV Audio Video AV Adapter Cable, 3 RCA to 3.5mm AV Input Adapter" on Amazon that enables me to watch DVDs. It's about $5. With all these issues, I would not recommend this tv but I don't know if the decrease in quality is a widespread issue or unique to this tv so I'm not sure if there are better tvs out there.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ldpmail, thank you for your candid 2-star review of your X90L TV.
We sincerely apologize that your new Bravia is proving more frustrating than your 2007 model, which is certainly not the experience we intend.
We understand your disappointment with the channel loading, streaming app freezing after screensaver, and remote/navigation challenges. These are issues we want to help resolve.
(1) Channel Issues & App Freezing: These sound like potential software glitches. Please ensure your TV has the latest software updates installed (Settings > System > About > System software update) and try a soft restart (hold remote power button 5 secs).
(2) Remote: While modern remotes are minimalist, you can still use the CH +/- buttons or Google Assistant voice commands for channel selection.
(3) Apps: We appreciate your feedback on navigation and will share it for future improvements. For streaming app issues on external device, these interfaces are managed by Apple/Amazon.
We truly want you to enjoy your TV. Please contact our Sony Support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv They can provide personalized troubleshooting to get your TV performing as it should.
Thanks for choosing Sony, and giving us the chance to improve your experience!
Sincerely,
Jenn.
- Pros mentioned:Picture quality
very good TV for any application
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.excellent video processing yields a picture that looks natural with clear details and very good black levels. The color performance out of the box is well balanced with a natural looking skin tone and colors that look right.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, WJHmusic,
Thanks for the review and the 5-stars rating! It is truly wonderful to hear how much you are loving your Sony BRAVIA TV. Equipped with Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.
Thanks for choosing Sony, have an amazing day!
-DiegoV
- Pros mentioned:Picture quality
I'm Glad I Waited!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is exactly what I wanted. I had been looking at Sony's for over a year because I really believe in the brand. I am very happy with my choice. The TV that was replaced was over 17 years old and still working, but I wanted to upgrade; I'm so happy I did. I love the picture, screen size, and streaming services available on the remote - one stop streaming.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SharonB, We appreciate you making the leap to the Sony X90L! Your faith in the Sony brand has clearly paid off, and it's great to hear that this TV has met all your expectations after such a long wait. The upgrade from a 17 year old TV to this model must feel like a significant jump in technology, especially with the picture quality, screen size, and the convenience of integrated streaming services. Enjoy your new viewing experience, and thank you for choosing Sony! -Jess
- Pros mentioned:Picture quality
Pleased with purchase.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, easy setup and easy to hang on the wall. While other 55's are less expensive, Sony just does best picture. GoogleTV OS works well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello EveryMan,
Thank you so much for this fantastic review of your X90L!
We're absolutely pleased to hear you're enjoying the great picture, easy setup, and smooth wall-mounting experience. We truly believe in the superior picture quality that Sony delivers, and it's wonderful to know you agree that it stands out. We're also glad to hear Google TV OS is working well for you.
Thanks for choosing Sony!
Sincerely,
Jenn.
- Pros mentioned:Picture quality
Best buy at BEST BUY
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Lightning surge of power caused us to purchase new Sony TV and this one fit the need. Best Buy service and references were very helpful. Thank you for the assustance and honesty.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyBuyer, thanks for the 5-star review! The Sony - 55" Class BRAVIA XR X90L it's a fantastic TV that combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're so glad that you're enjoying it and that you had an excellent service experience at Best Buy! Thank you for choosing Sony. Best regards, -Dominick
- Pros mentioned:Picture quality
AMAZING
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I never thought that I would’ve been able to buy one of my favorite TVs at the price that I did. Thank you so much BB! I adore my tv, I just hope my kitty doesn’t break this one. (Haha) Sounds quality is great, picture quality, I am very pleased with my purchased!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kokomichele94,
Thank you so much for the 5-star rating! We're thrilled to hear that the X90L TV has become one of your favorite TVs. Try wall-mounting it so your kitty won't reach it this time! We wish you amazing movie nights alongside your kitty on that piece of tech with great picture quality and sound.
Thank you for choosing Sony!
-Aldair
- Pros mentioned:Picture quality
Sony Bravia 2l023 model 55 inch review
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awesome TV I’ve always owned Sony Bravia and this one is the latest and greatest hands-down for my budget.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, RyamondgJ! We are honored to hear that as a loyal customer, you consider the XR-55X90L to be the "latest and greatest hands-down for your budget."
It is truly wonderful to know that this TV is living up to the quality you've come to expect from the Bravia brand. We designed it to deliver an exceptional viewing experience with great clarity and features, making it an excellent value. We hope you enjoy it for many years to come!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Quality of T.V.
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent view love the screen Easy to install Options for screen style
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NancyC,
Thanks for this fantastic review! We're delighted to hear you're loving the excellent view on your new X90L and that you found it easy to install.
The various screen style options are designed to help you get the best picture for your content, so we're happy you're making use of those.
Thanks again for sharing your positive feedback and for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Color, Picture quality
Buy this Sony X90L!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is a fantastic Smart TV. The full array LED display is amazing. I have never experienced such color, clarity and detail. The sound is good, too!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesG, great! We're glad you like the picture and sound quality of our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:Color, Picture quality
MR
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The colors are bright and vibrant. Sound quality is good for basic speakers. Huge improvement from the plasma tv it replaced.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RayR, we're glad you like your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
STOP, GET THIS TV!!!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is absolutely incredible! I love being able to lie in bed and effortlessly control it with my voice—whether it's turning the TV off or adjusting the volume. The picture quality is stunning, and the sound is truly exceptional! It’s a game-changer for my viewing experience!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DeniseM, Thank you for your fantastic review of the X90L TV! We are delighted to hear that you're enjoying the voice control features, breathtaking picture quality, and outstanding sound. It truly is a transformative experience. Thank you for choosing Sony! -Jess
- Pros mentioned:Picture quality, Refresh rate
VRR 120hz PS5 Perfection
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and VRR Support with 120hz is exactly what I was looking for. Great pick for anyone with a PS5 too! Nice speakers would be 6 stars but these days most have an external audio set-up at this point.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Customer7, we're glad you like the picture quality of our product! With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for choosing Sony! ~Earl
- Pros mentioned:Picture quality
New Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Couldn’t have chosen a better tv. This model is great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Printer,
We couldn't agree more! We're so happy to hear how much you're enjoying your BRAVIA XR X90L TV. Thank you for the wonderful feedback!
Thanks for choosing
Sony. Best regards,
Eliab
- Pros mentioned:Picture quality
Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new Sony TV and Sony sound bar. We feel like we are at the movies! The sound is fantastic!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Zinny, thank you for the fantastic review! We feel privileged to hear you're loving your new Sony - BRAVIA X90L and soundbar—bringing that cinematic experience right into your home is exactly what we aim for. It's awesome to know the sound is making such an impact. Enjoy every movie night to the fullest, and thanks for being part of the Sony family! Best regards, -Dominick
- Pros mentioned:Ease of use, Picture quality
Awesome tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv, great display and sound. I enjoy the ui and ease of use.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LycheeReview, Thank you for the wonderful feedback! We're very pleased to hear you like the great display, sound, and easy to use Google TV UI of your new Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Sony 55" Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony 55" has a great picture and sound quality. Highly recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CheriH,
Thank you for your fantastic 5-star review of the BRAVIA X90L! We are so glad to hear that you love the picture and sound quality and would highly recommend it.
Your feedback is a testament to the powerful combination of our Cognitive Processor XR and Full Array LED technology. This partnership is designed to bring a vivid picture with incredible contrast and a rich soundscape that truly enhances your viewing experience. It's great to know that the TV is delivering on its promise of an immersive experience right out of the box.
Thanks for choosing Sony, have a brilliant day!
DiegoV
- Pros mentioned:Picture quality
ALWAYS GO WITH SONY
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Finally bought my first Sony, and I picked this TV because I game and wanted to avoid burn. Between the Sony functionality, the Google TV, and the crisp/amazing 4k quality, I will never try another brand... ever, No LG, No Samsung... only Sony!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanLaw83, We’re so delighted to hear it’s your first Sony and that you’re loving it! It’s fantastic that the gaming features, features to help reduce image retention (burn-in protection), smart Google TV, and stunning 4K quality have won you over. We’re thrilled to have you as a Sony fan for life! Enjoy your amazing new TV and thank you for commending Sony! -Jess
- Pros mentioned:Picture quality
Great TV, no need to get OLED
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. Very bright, and good colors. Good software that doesn't force you to connect to the internet or use it's "Smart TV" features. Integrates well with my sony soundbar and apple TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hello WilliamV,
Thank you for choosing Sony!
We're thrilled to hear that you are enjoying the bright display and vibrant colors of the XR55X90L. It's great to know that our software's flexibility, allowing the use of TV features without mandatory internet connectivity, has brought you satisfaction. We're also delighted that the TV integrates seamlessly with your Digital media player and Sony soundbar.
Best regards,
-Fred
- Pros mentioned:Picture quality
No complaints
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, great price. Can’t comment on sound as I have a soundbar + subwoofer
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Shacol,
Thanks for your fantastic review!
We can't be happier to hear you're enjoying the excellent picture quality of your X90L television and that you found it to be a great value. It's also awesome to know that you've paired it with a soundbar and subwoofer to create the perfect home entertainment setup—enjoy the immersive sound!
Thanks for choosing Sony.
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Great picture; sound ok.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality and a good value. The sound was ok as well, although I am using a sound bar for movies and the like. The one knock is that like the previous flatscreen, it tends to reflect lights and the like which can be annoying if this is in a dark part of the picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ThomasM, Thanks for the detailed review! It's great to hear that the Sony X90L delivers excellent picture quality and represents good value. The sound being satisfactory even without a soundbar is a plus, though it's smart to use one for an enhanced experience with movies. The reflection issue is also noted. To achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming. Thank you for choosing Sony! -Jess
