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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 514 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 514 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Love the Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture definitely the best out there. Just disappointed with the remote not a back-lit remote like i was told.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryWarnerJr, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pleased with purchase.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy setup and easy to hang on the wall. While other 55's are less expensive, Sony just does best picture. GoogleTV OS works well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EveryMan,

      Thank you so much for this fantastic review of your X90L!

      We're absolutely pleased to hear you're enjoying the great picture, easy setup, and smooth wall-mounting experience. We truly believe in the superior picture quality that Sony delivers, and it's wonderful to know you agree that it stands out. We're also glad to hear Google TV OS is working well for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Top Notch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is wonderful It is clear, colorful, and crisp. Easy to set up. The extra dollars spent are worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you like the ease of setup and picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I really love this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this TV! I figured I would as a friend has a Sony Bravia and raved about his. Amazing picture quality and sound. Best of all, our living room has a lot of light coming in, but on this TV, we can still see the picture as clearly as when the room is darker. This set has 3 HDMI ports on the left side and the on-screen menu is easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelJ,

      That's very nice to hear! We're happy that you like the picture and sound quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love My Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always had Sony TV’s. This is a great one- great picture quality, versatile with different options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyW, nice! We're glad you like our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    The best on the best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A TV with great definition, its screen and the way in which you can enjoy all the apps at your fingertips is undoubtedly the best TV purchase I could have made

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarioV, Thanks for your 5-star review. We are glad to hear that your new Sony BRAVIA is your best TV purchase and that you are enjoying all its apps. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture; sound ok.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and a good value. The sound was ok as well, although I am using a sound bar for movies and the like. The one knock is that like the previous flatscreen, it tends to reflect lights and the like which can be annoying if this is in a dark part of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, Thanks for the detailed review! It's great to hear that the Sony X90L delivers excellent picture quality and represents good value. The sound being satisfactory even without a soundbar is a plus, though it's smart to use one for an enhanced experience with movies. The reflection issue is also noted. To achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    ALWAYS GO WITH SONY

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finally bought my first Sony, and I picked this TV because I game and wanted to avoid burn. Between the Sony functionality, the Google TV, and the crisp/amazing 4k quality, I will never try another brand... ever, No LG, No Samsung... only Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanLaw83, We’re so delighted to hear it’s your first Sony and that you’re loving it! It’s fantastic that the gaming features, features to help reduce image retention (burn-in protection), smart Google TV, and stunning 4K quality have won you over. We’re thrilled to have you as a Sony fan for life! Enjoy your amazing new TV and thank you for commending Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Lovely watching.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    REally nice picture, easy set up. Goes great with a sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AileenH,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. It's also great that the TV works well with your soundbar. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. All the options and all the bells and whistles. The picture is dynamic. It was so easy to set up and very user-friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MilissaL, we're glad you love your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 2l023 model 55 inch review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV I’ve always owned Sony Bravia and this one is the latest and greatest hands-down for my budget.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RyamondgJ! We are honored to hear that as a loyal customer, you consider the XR-55X90L to be the "latest and greatest hands-down for your budget."

      It is truly wonderful to know that this TV is living up to the quality you've come to expect from the Bravia brand. We designed it to deliver an exceptional viewing experience with great clarity and features, making it an excellent value. We hope you enjoy it for many years to come!

      Best regards,
      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of digging into reviews before purchasing this and I was not disappointed. This is an excellent tv for the price range that is is in. It was affordable and exactly what I wanted. Easy to set up and use. I would definitely purchase Sony Bravia again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SaraS, We are delighted to learn that the TV not only met but surpassed your expectations regarding quality, affordability, and user-friendliness. Good to know your investment is worth it. Thank you for the recommendation. We appreciate you sharing your positive experience and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    no pics sent so no title

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like the new TV both the picture and sound, but our Grandson installed it and had to leave before we got quite a few things ironed out and my wife and I are having some problems understanding the many input screens and handily of the various activites. I checked with the Geek Sqd. and they advised me that although we are members (just renewed ) ion ``/07/23 their now not provide installation and setup free on a new purchase like we had some things done at our FL mobile home when purchased and installed to our computer there. We were not really to happy with that as have been members for about 5-6 years and have cost you very little service time of the Geek Sq. We understood that this was just started prior to our TV purchased and may have overlapped. I would li,e to talk to a manager. Howard Newcomer 412=498=8903

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardN, thanks for choosing and purchasing our product. We're sorry to hear this. You may coordinate with your dealer for the installation and setup issues.

      For understand the setup of your TV, this link can be helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/04_10.html?utm_source=glean

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen quality, picture is crisp and smooth with the 120hz, performance mode on ps5 is almost comparable to pc

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello copiuminhaler,

      Thank you for the purchase! We're glad to hear that you like the picture quality and 120hz refresh rate of the TV for your PS5. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Brilliant Color

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality! Had a Sony from a couple of years ago and the colors are noticeable brighter and sharper

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FredM, we're glad you love the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Replacement TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to replace an aging, 7+ year old, XBR-55X850D and what a difference! The TV is responsive, has great picture quality, and connects to all my streaming services just fine. Only downside is that the sound could use some oomph, but you can hear everything that is going on. Nothing that a surround sound system or soundbar couldn't resolve. Overall, a very worthwhile purchase for a full array LED TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesW,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the responsiveness, picture quality, and connectivity of the TV. Your feedback about the sound quality is greatly appreciated. Aside from adding an external audio system, you do have the option to adjust the sound settings of the TV depending on your needs. For more information, please refer to this link:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    replacement HDTV worked well with remaining parts

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My replacement HDTV worked well with the remaining sound components after I ordered this when my previous Sony TV had its screen broken during an apartment move. Even though the X90L is a slightly newer model than my previous one, it still worked seamlessly with the sound bar & subwoofer I already had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherB, we're glad you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great I’m super happy I got it on a discount too so worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Agukidd!

      We are absolutely thrilled to hear that you are super happy with your XR55X90L TV and that it's been a great addition to your home. It's rewarding to know that you feel it was a worthwhile investment, especially since you got it on a discount!

      The XR55X90L is designed with the Cognitive Processor XR™ to deliver stunning picture quality, and we're delighted that you're enjoying the results.

      Thanks again for choosing Sony and for sharing your positive experience!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    wonderful picture quality & easy set up. Best Buy technician was extremely helpful before purchasing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CAUN, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, no need to get OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Very bright, and good colors. Good software that doesn't force you to connect to the internet or use it's "Smart TV" features. Integrates well with my sony soundbar and apple TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamV,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the bright display and vibrant colors of the XR55X90L. It's great to know that our software's flexibility, allowing the use of TV features without mandatory internet connectivity, has brought you satisfaction. We're also delighted that the TV integrates seamlessly with your Digital media player and Sony soundbar.

      Best regards,
      -Fred Sony_US

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