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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 511 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 511 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love Sony TVs.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony TVs. Sony Bravia is the best. Great picture. Easy to set up. Easy to use. Love the apps and user interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eddie, we're glad you love our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Love the Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture definitely the best out there. Just disappointed with the remote not a back-lit remote like i was told.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryWarnerJr, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture; sound ok.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and a good value. The sound was ok as well, although I am using a sound bar for movies and the like. The one knock is that like the previous flatscreen, it tends to reflect lights and the like which can be annoying if this is in a dark part of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasM, Thanks for the detailed review! It's great to hear that the Sony X90L delivers excellent picture quality and represents good value. The sound being satisfactory even without a soundbar is a plus, though it's smart to use one for an enhanced experience with movies. The reflection issue is also noted. To achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Top Notch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is wonderful It is clear, colorful, and crisp. Easy to set up. The extra dollars spent are worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you like the ease of setup and picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love My Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always had Sony TV’s. This is a great one- great picture quality, versatile with different options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyW, nice! We're glad you like our product. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I really love this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this TV! I figured I would as a friend has a Sony Bravia and raved about his. Amazing picture quality and sound. Best of all, our living room has a lot of light coming in, but on this TV, we can still see the picture as clearly as when the room is darker. This set has 3 HDMI ports on the left side and the on-screen menu is easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelJ,

      That's very nice to hear! We're happy that you like the picture and sound quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, no need to get OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Very bright, and good colors. Good software that doesn't force you to connect to the internet or use it's "Smart TV" features. Integrates well with my sony soundbar and apple TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamV,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the bright display and vibrant colors of the XR55X90L. It's great to know that our software's flexibility, allowing the use of TV features without mandatory internet connectivity, has brought you satisfaction. We're also delighted that the TV integrates seamlessly with your Digital media player and Sony soundbar.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Lovely watching.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    REally nice picture, easy set up. Goes great with a sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AileenH,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. It's also great that the TV works well with your soundbar. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of digging into reviews before purchasing this and I was not disappointed. This is an excellent tv for the price range that is is in. It was affordable and exactly what I wanted. Easy to set up and use. I would definitely purchase Sony Bravia again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SaraS, We are delighted to learn that the TV not only met but surpassed your expectations regarding quality, affordability, and user-friendliness. Good to know your investment is worth it. Thank you for the recommendation. We appreciate you sharing your positive experience and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    The best on the best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A TV with great definition, its screen and the way in which you can enjoy all the apps at your fingertips is undoubtedly the best TV purchase I could have made

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarioV, Thanks for your 5-star review. We are glad to hear that your new Sony BRAVIA is your best TV purchase and that you are enjoying all its apps. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV and Sony sound bar. We feel like we are at the movies! The sound is fantastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zinny, thank you for the fantastic review! We feel privileged to hear you're loving your new Sony - BRAVIA X90L and soundbar—bringing that cinematic experience right into your home is exactly what we aim for. It's awesome to know the sound is making such an impact. Enjoy every movie night to the fullest, and thanks for being part of the Sony family! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    replacement HDTV worked well with remaining parts

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My replacement HDTV worked well with the remaining sound components after I ordered this when my previous Sony TV had its screen broken during an apartment move. Even though the X90L is a slightly newer model than my previous one, it still worked seamlessly with the sound bar & subwoofer I already had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherB, we're glad you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t have chosen a better tv. This model is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Printer,

      We couldn't agree more! We're so happy to hear how much you're enjoying your BRAVIA XR X90L TV. Thank you for the wonderful feedback!

      Thanks for choosing

      Sony. Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Sony product

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv for my house. The quality of the picture is great and it is easy to set up and use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanG,

      We are thrilled to hear that the 55" X90L is a perfect fit for your home! It’s great to know that the Full Array LED picture quality is meeting your expectations and that you’ve found the Google TV interface easy to navigate.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. All the options and all the bells and whistles. The picture is dynamic. It was so easy to set up and very user-friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MilissaL, we're glad you love your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price. Best Buy employees were very helpful. They recommended an optional stand so the TV would fit on our existing TV stand.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen quality, picture is crisp and smooth with the 120hz, performance mode on ps5 is almost comparable to pc

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello copiuminhaler,

      Thank you for the purchase! We're glad to hear that you like the picture quality and 120hz refresh rate of the TV for your PS5. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Brilliant Color

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality! Had a Sony from a couple of years ago and the colors are noticeable brighter and sharper

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FredM, we're glad you love the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    no pics sent so no title

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like the new TV both the picture and sound, but our Grandson installed it and had to leave before we got quite a few things ironed out and my wife and I are having some problems understanding the many input screens and handily of the various activites. I checked with the Geek Sqd. and they advised me that although we are members (just renewed ) ion ``/07/23 their now not provide installation and setup free on a new purchase like we had some things done at our FL mobile home when purchased and installed to our computer there. We were not really to happy with that as have been members for about 5-6 years and have cost you very little service time of the Geek Sq. We understood that this was just started prior to our TV purchased and may have overlapped. I would li,e to talk to a manager. Howard Newcomer 412=498=8903

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardN, thanks for choosing and purchasing our product. We're sorry to hear this. You may coordinate with your dealer for the installation and setup issues.

      For understand the setup of your TV, this link can be helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/04_10.html?utm_source=glean

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 55" has a great picture and sound quality. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CheriH,

      Thank you for your fantastic 5-star review of the BRAVIA X90L! We are so glad to hear that you love the picture and sound quality and would highly recommend it.

      Your feedback is a testament to the powerful combination of our Cognitive Processor XR and Full Array LED technology. This partnership is designed to bring a vivid picture with incredible contrast and a rich soundscape that truly enhances your viewing experience. It's great to know that the TV is delivering on its promise of an immersive experience right out of the box.

      Thanks for choosing Sony, have a brilliant day!
      DiegoV Sony_US

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