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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 497 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 497 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Replacement TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to replace an aging, 7+ year old, XBR-55X850D and what a difference! The TV is responsive, has great picture quality, and connects to all my streaming services just fine. Only downside is that the sound could use some oomph, but you can hear everything that is going on. Nothing that a surround sound system or soundbar couldn't resolve. Overall, a very worthwhile purchase for a full array LED TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesW,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the responsiveness, picture quality, and connectivity of the TV. Your feedback about the sound quality is greatly appreciated. Aside from adding an external audio system, you do have the option to adjust the sound settings of the TV depending on your needs. For more information, please refer to this link:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup. Very nice overall. Picture quality is fantastic. Using Roku instead of built in apps because we are used to that and it works well for us. Only problem is our auxiliary sound system which we had on our old Sony Bravia doesn’t always come on and it is a Sony sound system so I am not sure what is going on with that. So far have not figured that out. Other than that it is a great television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeanP, we're glad you like the picture quality of our product. We're sorry to hear that you have na issue connecting your new TV with your sound system. We recommend following this link for connectivity guide:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/04_10.html?utm_source=glean

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. We love it. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Csps, Thanks for the 5-star rating! We're glad you're happy with your new TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L 55 Inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding for a mid range Sony. Customization of settings is easy. Beautiful picture. Do not hesitate to buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, Thank you for great review! Glad you're enjoying the ease of customization and beautiful picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony High Quality TV's

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awsome Picture and Audio , Easy to install and hookup, fits right in with my other Sony Components , and I trust Sony Quality Products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Butch, Great! We're glad that you like the picture and sound quality, ease of setup, and fits right with your other components. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lovely TV. Doesn't play well with older consoles.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great, works great. The only issues I've run into were personal in nature. It refuses to see an N64. I'm pretty sure the N64 is just too old and not able to be converted high enough. It works fine elsewhere. The other issue is getting used to being dropped into the TV menu instead of straight to a console or cable box. Nothing major.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJones,

      Thanks for sharing your review and experience with the X90L. We would like to know more about your view and help you out. Please email the below information to [email protected].

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Quality with good price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality sound. Picture is good but occasionally slow refresh even though 120hz refresh rate which is disappointing. Size is good for a smaller/medium living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MB23, thanks for the great feedback. It is fantastic to know that you're enjoying the top-tier quality of the X90L –great sound and amazing picture! Regarding to the slow refresh rate, please send us an email at [email protected] to provide you personalized assistance! Kindly include your name, Best Buy username, TV's model number, issue and telephone number. Looking forward to hearing from you soon! Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My tv is very nice and much better in all areas! My salesman, Zach, was excellent!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony TV. Great picture and easy to operate which is very important to me. I highly recommend this TV and the great features it has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrsd66, great! We're glad you love the your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV! Sony is the best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv to replace a 50 inch x90j i bought a couple years ago. I wanted something a little bigger. I expected the picture quality to be about the same as my older one but its actually better. The picture is definitely clearer and sharper, and better contrast. 4K movies are amazing to watch on this. With the local dimming on high, Its close to oled quality. The blacks just arent quite as deep, but close enough for me. Also this was considerably cheaper than the Sony Bravia 8 Oled. Got lucky and got this when it was on sale for $850!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertW, We’re so happy you’re loving the upgrade from your X90J! It’s awesome to hear the picture quality exceeded your expectations with sharper, clearer visuals and improved contrast. You’re spot on about those 4K movies looking amazing, especially with local dimming cranked up to high, it really brings it close to OLED territory! Enjoy your new TV, and thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bedroom tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is above expections light weight and easy to reposition

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesH,

      Thank you for choosing Sony!

      We're thrilled that the XR55X90L's picture quality has exceeded your expectations! With advanced settings for color, contrast, and brightness, you can enjoy stunning clarity for movies, sports, and games. Plus, its lightweight design makes it easy to reposition in any space. Your experience showcases the versatility and performance of our BRAVIA TVs!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Best Purchase Yet!

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wasn’t sure if I had made as good of an investment purchasing this particular model, but I am blown away by the picture quality! I feel like I have my own movie theater at home and I couldn’t be more pleased!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BethanyS, great! We're glad you like the picture quality of our product! Thanks for choosing Sony! Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up. Color is very real and not enhanced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianO, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv for the price. Always wqntwd a bravia tv and it was totally worth it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, very good picture. I could have bought bigger but this is just right for me 55'. I have owned a 75 in, but this picture is better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethP, We’re delighted you’re loving the picture quality at 55 inches! It’s fantastic to hear it’s just the right fit for you, even after experiencing a 75-inch. Enjoy your TV and thank you or choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    sony 55" x90l

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is amazing the ease of controls only draw back is it does not support spectrum app

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stumpy, we're glad you like the picture quality of our product. We understand your feedback regarding the Spectrum TV app. Unfortunately, Spectrum TV app is currently not available to download on Google Play Store on this TV. But you can use your mobile device to cast Spectrum TV content from your smartphone to this TV using the built-in Chromecast feature.

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy grandma

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV has been great!! Color good, easy to find things I need.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture quality and brightness! Very satisfied with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mesbaR,
      Thank you so much for taking the time to share your feedback! We are delighted to hear how satisfied you are with our new XR55X90L.
      It's truly rewarding to know that the picture quality and brightness of your TV are standing out to you. We're grateful for your purchase!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent deal

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Crisp colors and textures. Easy set up. Great for movies and video games. Really good quality for price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv at a great price. Excellent picture and colors are so vibrant. Love it so much, we are buying a second unit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JfromBunnell,

      It's great to hear you're enjoying the picture quality and vibrant colors of the X90L TV. It sounds like you're getting the perfect viewing experience! Enjoy the second unit too!

      Thanks for choosing Sony!

      -Aldair Sony_US

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