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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, no need to get OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Very bright, and good colors. Good software that doesn't force you to connect to the internet or use it's "Smart TV" features. Integrates well with my sony soundbar and apple TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamV,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the bright display and vibrant colors of the XR55X90L. It's great to know that our software's flexibility, allowing the use of TV features without mandatory internet connectivity, has brought you satisfaction. We're also delighted that the TV integrates seamlessly with your Digital media player and Sony soundbar.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L 55 Inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding for a mid range Sony. Customization of settings is easy. Beautiful picture. Do not hesitate to buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, Thank you for great review! Glad you're enjoying the ease of customization and beautiful picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony TV. Great picture and easy to operate which is very important to me. I highly recommend this TV and the great features it has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrsd66, great! We're glad you love the your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great I’m super happy I got it on a discount too so worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Agukidd!

      We are absolutely thrilled to hear that you are super happy with your XR55X90L TV and that it's been a great addition to your home. It's rewarding to know that you feel it was a worthwhile investment, especially since you got it on a discount!

      The XR55X90L is designed with the Cognitive Processor XR™ to deliver stunning picture quality, and we're delighted that you're enjoying the results.

      Thanks again for choosing Sony and for sharing your positive experience!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. We love it. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Csps, Thanks for the 5-star rating! We're glad you're happy with your new TV. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality of T.V.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent view love the screen Easy to install Options for screen style

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyC,

      Thanks for this fantastic review! We're delighted to hear you're loving the excellent view on your new X90L and that you found it easy to install.

      The various screen style options are designed to help you get the best picture for your content, so we're happy you're making use of those.

      Thanks again for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    MR.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    AT MY AGE OF LOW SEVENTIES, LEARNING THE SMART ENVIRNOMENT WAS TOTALLY VERY INTERESTING. AI ON THE ONSET WELL... I JUST DON'T KNOW WHAT'S NEXT BUT SONY WILL STAND THE TEST OF TIME AS A PRODUCT I HAVE ALWAYS USED AND DESIGNED TRUSTED QUALITY TECHNICAL PRODUCTS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryM, we're glad you like your new TV. Thanks for trusting Sony! Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lovely TV. Doesn't play well with older consoles.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great, works great. The only issues I've run into were personal in nature. It refuses to see an N64. I'm pretty sure the N64 is just too old and not able to be converted high enough. It works fine elsewhere. The other issue is getting used to being dropped into the TV menu instead of straight to a console or cable box. Nothing major.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJones,

      Thanks for sharing your review and experience with the X90L. We would like to know more about your view and help you out. Please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price. Best Buy employees were very helpful. They recommended an optional stand so the TV would fit on our existing TV stand.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    sony 55" x90l

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is amazing the ease of controls only draw back is it does not support spectrum app

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stumpy, we're glad you like the picture quality of our product. We understand your feedback regarding the Spectrum TV app. Unfortunately, Spectrum TV app is currently not available to download on Google Play Store on this TV. But you can use your mobile device to cast Spectrum TV content from your smartphone to this TV using the built-in Chromecast feature.

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV and Sony sound bar. We feel like we are at the movies! The sound is fantastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zinny, thank you for the fantastic review! We feel privileged to hear you're loving your new Sony - BRAVIA X90L and soundbar—bringing that cinematic experience right into your home is exactly what we aim for. It's awesome to know the sound is making such an impact. Enjoy every movie night to the fullest, and thanks for being part of the Sony family! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for price. Highly recommended with great picture 4k

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StevenM!
      Thank you for taking the time to share your feedback on the XR-55X90L TV.
      It is truly wonderful to know that you consider it a great TV for the price and that you highly recommend it.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up. Color is very real and not enhanced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianO, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We like our new Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying my new tv and my husband likes watching all the football games and nature shows on the tv. Even our cat sits still to watch the nature shows when there are cats or deer and he particularly likes to watch westerns when there are horses. The picture is sharp and clear on all channels. The sound is perfect . The control is easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargaretB, Thanks for sharing your awesome experience. We are thrilled to hear that you and you husband are enjoying your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Loving my New Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love my new Sony Bravia XR. The picture is beautiful and it is so easy to use. I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Salerin! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony and for your recommendation! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony over samsung

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When i arrived at best buy i went there looking to spend 1500 on a samsung oled 55 inch. The best buy guy talked me out of the oled and into this TV and boy am i glad he did. This tv is amazing and i really appreciate the honesty and knowledge of the best buy employee. Buy this TV you will not regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lower9, awesome! We're glad to hear your great experience with purchase! We hope you enjoy your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review of Sony 55 inch Bravia XR X90L TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV, picture quality and clarity. The 3rd party apps in the OS Software are good and I will likely buy the top end model when I can. I love Sony's reliability and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JASONP,

      That's fantastic to hear! We're thrilled you're loving the picture quality and clarity of your XR55X90L. It sounds like you're really experiencing the benefits of our Full Array LED panel and the powerful Cognitive Processor XR, which work together to deliver that stunning, lifelike image.

      Thanks for choosing Sony! Have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV upgrade.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading from X930E. Definitely better picture quality wish. The X90L was a little bit brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeah, Thank you for upgrading to your new Sony X90L! We're so happy to hear you like the excellent brightness level and great picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn’t have chosen a better tv. This model is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Printer,

      We couldn't agree more! We're so happy to hear how much you're enjoying your BRAVIA XR X90L TV. Thank you for the wonderful feedback!

      Thanks for choosing

      Sony. Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Colors are bright and vibrant!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great. Colors are bright and very realistic. Sounds is good and over all no complaints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LaurenM,

      Thank you for choosing Sony!

      It's fantastic to know that you're enjoying your XR-55X90L TV! We're delighted to hear that you find the colors bright and realistic, and that the sound is excellent. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US