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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 511 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality and ease of use of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Many appreciate the vibrant colors and smooth operating system, while some users find the remote control design could be improved. The high refresh rate is also praised by gamers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 511 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality esp for what I was looking for. Would buy this again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ocm3,

      Thank you for this excellent review! We're delighted to know your X90L is providing the great picture quality you expected, and we truly appreciate your confidence in our product.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great picture and the experience I had with the installation crew was the icing on the cake! They were wonderful and most helpful!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC,
      Thank you so much for your wonderful feedback! We're thrilled to hear that you’re enjoying your XR55X90L TV and that the installation crew made your experience even better.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up. Color is very real and not enhanced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianO, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” Sony Bravia with additional sound bar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and clarity! Nothing like a Sony ! This is the second one in my home! The geek squad person made the set up so easy and explained everything!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Karendela,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the picture and clarity of your Sony XR55X90L. It's wonderful to see loyal Sony customers like you who appreciate the quality and performance of our products. We are glad that the Geek Squad made the setup process easy and provided helpful explanations. Enjoy your second Sony TV and happy viewing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with purchase!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Had an older Bravia, same size, lesser model, and this new one is amazing. No lagging with the smart apps and the picture is crystal clear. I use it for PS5 gaming and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user480795, It's fantastic to hear that the Sony X90L has been such an upgrade from your previous BRAVIA! The lack of lag with smart apps and the crystal-clear picture quality sound like perfect enhancements for both gaming on your PS5 and streaming. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We like our new Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying my new tv and my husband likes watching all the football games and nature shows on the tv. Even our cat sits still to watch the nature shows when there are cats or deer and he particularly likes to watch westerns when there are horses. The picture is sharp and clear on all channels. The sound is perfect . The control is easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargaretB, Thanks for sharing your awesome experience. We are thrilled to hear that you and you husband are enjoying your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Loving my New Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love my new Sony Bravia XR. The picture is beautiful and it is so easy to use. I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Salerin! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony and for your recommendation! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is excellent and just what we needed for a bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Raymond,

      Thank you for choosing Sony!

      We're excited to hear that you find the Sony XR55X90L TV to be excellent and perfectly suited for your bedroom! Thank you for sharing your positive experience with us. We hope it continues to enhance your viewing pleasure for years to come!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony over samsung

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When i arrived at best buy i went there looking to spend 1500 on a samsung oled 55 inch. The best buy guy talked me out of the oled and into this TV and boy am i glad he did. This tv is amazing and i really appreciate the honesty and knowledge of the best buy employee. Buy this TV you will not regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lower9, awesome! We're glad to hear your great experience with purchase! We hope you enjoy your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I’ve ever owned.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV. Only regret is I didn’t get the 65 inch. Outstanding picture and extremely easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV upgrade.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading from X930E. Definitely better picture quality wish. The X90L was a little bit brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeah, Thank you for upgrading to your new Sony X90L! We're so happy to hear you like the excellent brightness level and great picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Best Purchase Yet!

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wasn’t sure if I had made as good of an investment purchasing this particular model, but I am blown away by the picture quality! I feel like I have my own movie theater at home and I couldn’t be more pleased!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BethanyS, great! We're glad you like the picture quality of our product! Thanks for choosing Sony! Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has always been a favorite brand of mine. This TV is another good example. It has great color, decent sound and is relatively user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your positive feedback and for continuing to choose Sony, Kmharris! We’re delighted to hear that you’re enjoying your XR55X90L TV and that it meets your expectations for vibrant color, reliable sound, and ease of use. Your loyalty to our brand means a great deal, and we're committed to providing the quality and experience that you’ve come to trust. Should you have any questions or need further support, our team is always here to help. Enjoy your new TV!

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, volume, colors easy to change channels and quick to turn it on and off

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllieD, we're glad you like the picture and sound quality of or product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    so far so good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just had the tv for a couple of days but the picture is very clear. It is slightly bigger than the the tv that was replaced. Our existing wall mount worked with it so my husband and I (in our 60s) were able to hang it ourselves. One negative is that we have Spectrum and Sony does not support the streaming app. We have to use a Roku to watch live TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pamw, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the faster speed, color, brightness, sound. i will be calling the Geek Squad for technical help though. after a couple of weeks the sound goes up when a show breaks for commercial. i didn't notice this at first and it's annoying now. i have to grab the remote and hit mute or turn the sound down. i think i may have inadvertently changed something.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Thanks for sharing your feedback. We're glad you are impressed with the picture quality of your TV. There are available preset audio settings in your TV menu which you can choose from depending on your preference. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV, well worth the money

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, HDR is excellent and much brighter picture than what we were using. We had a Samsung bottom of the line before, and this was a huge upgrade for us. I prefer Sony and its interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorthernAZ, fantastic! We're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a big fan of the X90K, but when I heard that the X90L was a little better, I decided to wait. It was well worth it. The picture quality is excellent and I couldn't be more happy with the set so far. I've only had it for less than a week but This set provides the best picture short of OLED screen but very close. I would definitely recommend this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatyTiger, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, very good picture. I could have bought bigger but this is just right for me 55'. I have owned a 75 in, but this picture is better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethP, We’re delighted you’re loving the picture quality at 55 inches! It’s fantastic to hear it’s just the right fit for you, even after experiencing a 75-inch. Enjoy your TV and thank you or choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good picture and sound quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and sound quality. It would have been nice if Sony implemented the cursor functionality similar to LG where the cursor senses hand movements and moves accordingly. Voice recognition is good though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Naga, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony! ~Earl Sony_US

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