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Customer Ratings & Reviews

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$977.99
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Comp. Value: $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 515 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers frequently mention the amazing picture quality of the 55" Class BRAVIA XR X90L, along with its accurate color and fast refresh rate, making it great for gaming. Many customers also appreciate its ease of use. The only concern mentioned by customers is the design of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 515 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No complaints

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great price. Can’t comment on sound as I have a soundbar + subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shacol,

      Thanks for your fantastic review!

      We can't be happier to hear you're enjoying the excellent picture quality of your X90L television and that you found it to be a great value. It's also awesome to know that you've paired it with a soundbar and subwoofer to create the perfect home entertainment setup—enjoy the immersive sound!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this television to replace my Sony plasma. It has an outstanding picture and great sound that is connected to my Sonos system. I would definitely recommend this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, JamesJ! We're truly happy to hear it’s living up to your expectations! It’s awesome that you’re enjoying the outstanding picture quality and that it pairs so well with your audio system for great sound. We really appreciate your recommendation and thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 55" has a great picture and sound quality. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CheriH,

      Thank you for your fantastic 5-star review of the BRAVIA X90L! We are so glad to hear that you love the picture and sound quality and would highly recommend it.

      Your feedback is a testament to the powerful combination of our Cognitive Processor XR and Full Array LED technology. This partnership is designed to bring a vivid picture with incredible contrast and a rich soundscape that truly enhances your viewing experience. It's great to know that the TV is delivering on its promise of an immersive experience right out of the box.

      Thanks for choosing Sony, have a brilliant day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV's really have the best picture quality of all the tv's we've owned!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello dorothy,

      Thank you for choosing Sony!

      We're really happy to hear that your new XR55X90L TV has the best picture quality you've ever experienced! It's wonderful to know that our efforts to deliver an exceptional viewing experience are appreciated. Thank you for sharing your positive feedback.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, volume, colors easy to change channels and quick to turn it on and off

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllieD, we're glad you like the picture and sound quality of or product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with purchase!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Had an older Bravia, same size, lesser model, and this new one is amazing. No lagging with the smart apps and the picture is crystal clear. I use it for PS5 gaming and streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user480795, It's fantastic to hear that the Sony X90L has been such an upgrade from your previous BRAVIA! The lack of lag with smart apps and the crystal-clear picture quality sound like perfect enhancements for both gaming on your PS5 and streaming. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture and sound. Extremely happy with this purchase. We highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisG,

      We're pleased to hear that you're extremely happy with the excellent picture and sound quality of your 55" BRAVIA XR X90L TV and that you highly recommend it. Thanks for choosing Sony!
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a big fan of the X90K, but when I heard that the X90L was a little better, I decided to wait. It was well worth it. The picture quality is excellent and I couldn't be more happy with the set so far. I've only had it for less than a week but This set provides the best picture short of OLED screen but very close. I would definitely recommend this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatyTiger, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” Sony Bravia with additional sound bar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and clarity! Nothing like a Sony ! This is the second one in my home! The geek squad person made the set up so easy and explained everything!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Karendela,

      Thank you for choosing Sony!

      We're thrilled to hear that you are enjoying the picture and clarity of your Sony XR55X90L. It's wonderful to see loyal Sony customers like you who appreciate the quality and performance of our products. We are glad that the Geek Squad made the setup process easy and provided helpful explanations. Enjoy your second Sony TV and happy viewing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    so far so good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just had the tv for a couple of days but the picture is very clear. It is slightly bigger than the the tv that was replaced. Our existing wall mount worked with it so my husband and I (in our 60s) were able to hang it ourselves. One negative is that we have Spectrum and Sony does not support the streaming app. We have to use a Roku to watch live TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pamw, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great picture and the experience I had with the installation crew was the icing on the cake! They were wonderful and most helpful!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC,
      Thank you so much for your wonderful feedback! We're thrilled to hear that you’re enjoying your XR55X90L TV and that the installation crew made your experience even better.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the faster speed, color, brightness, sound. i will be calling the Geek Squad for technical help though. after a couple of weeks the sound goes up when a show breaks for commercial. i didn't notice this at first and it's annoying now. i have to grab the remote and hit mute or turn the sound down. i think i may have inadvertently changed something.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Thanks for sharing your feedback. We're glad you are impressed with the picture quality of your TV. There are available preset audio settings in your TV menu which you can choose from depending on your preference. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Best Purchase Yet!

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wasn’t sure if I had made as good of an investment purchasing this particular model, but I am blown away by the picture quality! I feel like I have my own movie theater at home and I couldn’t be more pleased!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BethanyS, great! We're glad you like the picture quality of our product! Thanks for choosing Sony! Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 55" size in a quality 4K Smart TV was exactly what we needed. We are very happy with this model. One small con is that the Blue Tooth does not have the greatest reach for my Avantree wireless headset, but the Avantree base can fix that. The sound is good, but our low end Sony soundbar definitely improves it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomM, Amazing! We're thrilled to hear that you are enjoying your TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Well-priced high quality TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV works well. It seamlessly connected to our favorite streaming apps and has good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback on the XR55X90L, RSPA. We're glad to hear that you're enjoying a smooth experience with your favorite streaming apps and that the picture quality meets your expectations. The XR55X90L is designed for seamless connectivity, making it easy to access popular streaming services. It also features advanced picture settings and enhancements—including adjustable color, contrast, and motion settings—so you can tailor your viewing experience to match different types of content. If you ever want to fine-tune the visuals further, you can explore options like Auto Picture Mode, which automatically adapts the image quality to what you're watching, or adjust modes such as Standard, Cinema, or Game for the best performance in any situation.
      Thank you for choosing Sony for your home entertainment.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent ''55''

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture (very bright) -- may be as good as our relatively new 85" Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ARTMAN,
      Nice! We're glad that you are pleased with the image quality of our Sony XR55X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Outstanding picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture and ease of setting up. Also integrates well with a Sony sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, TheAlibaba! We're happy to hear that you are all set with your new Sony X90L 4K LED TV. Surely you must be enjoying all your movies especially with the Soundbar that you bought with the TV. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy setup, ps5 looks great on it, 5 stars

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maddux,

      Thank you for the purchase! We're glad to hear that you like the picture quality of the TV for your PS5. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality esp for what I was looking for. Would buy this again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ocm3,

      Thank you for this excellent review! We're delighted to know your X90L is providing the great picture quality you expected, and we truly appreciate your confidence in our product.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Black friday win

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. I love the game mode and the refreash rate this tv has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DPFr0sty, Thanks for the 5-star rating! It's nice to hear that you are enjoying the high quality picture and high refresh rate of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Craig Sony_US