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Customer Ratings & Reviews

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Comp. Value: $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 175 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 175 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy this thang

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was skeptical when looking at the price but took the leap. And wow am I glad I did. This thing is so premium. Of the highest qualities compared to what other tvs are these days. Just feels sturdy. And looks amazing. Color and picture quality is outstanding. UI is one of my favorites for a TV. If you have a PS5 and some Blu rays, it’s wraps. So good. Buy it if you’re gonna buy an OLED tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Devin,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that you are enjoying your K55XR8B TV and that it has exceeded your expectations in quality, design, and performance. It’s wonderful to know the picture, color, and user interface are enhancing your entertainment experience, especially with your PS5 and Blu-rays. Your enthusiasm truly motivates us to continue delivering premium products that bring enjoyment to our customers.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony oled me c

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television color is brilliant and vibrant. Easy to navigate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, BlancaV!

      We are absolutely thrilled to hear that the color on your K-55XR8B is brilliant and vibrant. It's also great to know that you're finding the Google TV interface easy to navigate—we designed it to be as intuitive as possible so you can spend less time searching and more time enjoying that beautiful OLED display.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Good Buy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound for factory tv speakers, and easy user interface. Only reason I gave it 4 stars and not 5 is because the remote did not have backlighting like other Sony OLED TVs. I purchased a factory replacement with the backlighting and it works like it should.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Jacob!

      We are absolutely thrilled to hear that you are enjoying the great picture, the impressive factory sound, and the easy user interface of your K-55XR8B television. It's incredibly rewarding to know that the overall viewing experience is exceeding your expectations.

      We also genuinely appreciate your detailed feedback regarding the remote control and your specific comment about the lack of backlighting compared to other Sony models. Your feedback highlights an important feature for our users, and we value your input on the accessories provided with our products. We are pleased to hear that your solution—purchasing a replacement remote with backlighting—resolved the issue and is working exactly as expected!

      Thank you again for your strong recommendation and for choosing Sony for your home entertainment needs.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV at a good price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV. It has a great picture and so many different viewing/listening settings. It was very easy to set up and add apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Gregory!

      We are absolutely thrilled to hear that you love your new K-55XR8B television! It's rewarding to know that you are enjoying the great picture quality and the flexibility provided by the many different viewing/listening settings.

      We are also pleased that the setup process was very easy and that you had no trouble adding your favorite apps.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    OLED ALL THE WAYYYYY

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are AMAZINGGGG. If youve been on the fence about getting an oled tv DO IT. Only con i can think of is that it isnt the brightest

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, TonyH!

      We are absolutely thrilled to hear that the colors on your K-55XR8B TV are "AMAZINGGGG" and that the screen is inspiring you to recommend an OLED television to others!

      Delivering perfect blacks and rich, vibrant color detail is a core strength of OLED technology, and we are delighted that the picture quality is meeting—and exceeding—your expectations.

      We also appreciate your honest comment regarding the brightness. While we continuously strive to optimize the screen's luminance for most viewing environments, your feedback is valuable as we work on future display enhancements.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up crystal clear picture great sound recommend to anyone looking for a smart tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZJ10,

      It brings us great joy to hear that you found the setup for your Sony BRAVIA XR8B easy and are loving the crystal clear picture and great sound! We truly appreciate you recommending it to others looking for a smart TV. Providing a seamless, high-quality experience is always our top goal. Enjoy the stunning entertainment!

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Amazing OLED TV experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality was perfect, perfect size, and delivery of item was very easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalvatoreR,

      We're delighted to hear that you found the picture quality of your BRAVIA XR8B OLED to be perfect, that the size is ideal, and that the delivery process was very easy!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had trouble with the sound the 2nd day. It was completely gargled and muffled. Cant even explain. Made arrangements with Best Buy to come out and replace it. But the next day it was fine. I dont understand but it has been fine ever since. Nice picture and sound now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnetteE,

      We're glad to hear your BRAVIA XR8B is performing well now! If the audio issue returns, we recommend checking for a software update or performing a quick power reset by unplugging the TV for 60 seconds to clear any temporary glitches.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Exceeded Our Expectations

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv easily exceeded all expectations! The sharp picture, color, and sound can't be beaten. Our pleasant sales associates knowledge helped us find the perfect tv that fit our needs. All of our future purchases will be made exclusively at Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathleen,

      We are delighted to hear that the XR8B has easily exceeded your expectations! It is wonderful to know that the combination of a sharp picture, vibrant color, and quality sound has provided a viewing experience that you feel can't be beaten.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA 8 RECVIW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    CRISP COLORS, LIKE THE DARKER - ACCURATE DEEP BLACK. LOVE THE FULL-SCREEN SPEAKER / SOUND PROJECTION

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobM,

      We're delighted to hear that your Sony BRAVIA TV has impressed you with its crisp colors and truly accurate, deep blacks. Thank you so much for giving it a wonderful 5-star rating and for sharing your appreciation of its full-screen speaker and immersive sound projection—those features really bring every scene to life.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    AMAZING Picture!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a big difference between Bravia 8 and Bravia 8 II. Nice bang for your buck! This is my first oled, and I am so excited! I've been buying sony since the old Wega Trinitron days. Seeing is believing! You can see the difference with the Dolby Vision and standard. I know I know what you're thinking. I might be biased but hey... "Picture me rolling!!....Big Syke, Nook, Hank....All Eyes on Me! Hahhaha!!!!!"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GilbertR,

      Thank you for this incredible feedback! It's so special to hear from someone who has been with Sony since the Trinitron era. We're thrilled that your first OLED, the BRAVIA XR8B, has lived up to the hype and that you're seeing the difference with Dolby Vision. We truly appreciate your loyalty and are so happy you're excited about your new TV.

      Thank you for being part of the Sony family!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Good for Price, higher midrange OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While lacking some of the more advanced AI features of the Bravia 8 and still only using a WOLD panel, for price this is a very solid OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi laurde,

      That's fantastic to hear you're enjoying the excellent picture quality and value of your new BRAVIA XR8B OLED! We strive to offer a solid OLED experience that makes movies and shows come to life.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv did not disappoint. This tv has a beautiful picture. Bought the sound bar to complete the experience. Nature shows are phenomenal on this tv. Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraB!
      It is most rewarding to hear that your new TV is delivering such a beautiful picture. We love that you’ve paired it with a soundbar to get the full effect!

      The K-55XR8B features a stunning OLED panel that produces pure blacks and vibrant colors for a lifelike image. It also uses Acoustic Surface Audio+, where the screen itself acts as the speaker, ensuring the sound perfectly follows the action on the display.

      Thanks for selecting Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear pictures. Great sound quality. Tec support is number one. I’ve told my friends and family. Easy channel selection. Many quality features and great content listings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyL,

      We are very glad to hear that you are so impressed with your new TV and that our technical support team provided such a positive experience! It is wonderful to know that you are recommending us to your friends and family. The BRAVIA XR8B is specifically designed to bring an elevated design, pristine OLED picture, and cinematic sound to your home, making it the perfect addition to your living space.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice 4k TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an exceptional TV, although it would be nice if the spacer screws for wall mounting were included in the packaging. The picture is quite detailed and the ATSC 3.0 "NexGen" tuner is a great feature that many of the competitive TV's just do not have. I think is plenty bright for many people's tastes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BrickandmortarCustomer,

      Thank you for choosing Sony!

      We’re honored to hear that you’re enjoying the exceptional picture quality of your K55XR8B TV and appreciate the advanced ATSC 3.0 "NexGen" tuner feature. Your feedback about the spacer screws is valuable, and we’ll keep it in mind to improve the overall experience. Thank you for sharing your thoughtful review!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic value and perfect for a bedroom

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was for a back bedroom which is not overly bright. For that application, it is a fantastic value for the money. The Google operating system made it easy to set up and add all our streaming services to the TV. The picture is fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardF,

      We could not be more pleased to hear that the BRAVIA XR8B is a fantastic value and a perfect fit for your bedroom! It's wonderful that the picture is astonishing and that the Google operating system made it easy to set up and access all your favorite streaming services. Thank you for your review and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV is worth the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has great image quality and I find it really easy to use. It is bright enough that I can watch it during the day without drawing the shades.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sadiegrant44!
      Thanks so much for sharing your feedback with us about your K-55XR8B!.

      It brings us great satisfaction to hear that the image quality and ease of use are making such a positive impact on your viewing experience. We are especially happy to know that the brightness allows you to enjoy your favorite content during the day without having to close the curtains!

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVO BRAVIA!!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All I can say is WOW!!!! Beautiful picture, amazing clarity, apps loads up quick. Setup with the Theater 8 system was easy. Only negative is the initial setup is quite long but overall a great experience, and excellent build quality as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EnriquezS,

      What a great summary! We're delighted to hear that you are impressed with the BRAVIA XR8B OLED's picture quality, clarity, and the quick app loading. It’s also wonderful that setting up the Theater 8 system was easy for you.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR8B

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have to say that this TV is a 10/10 for me. The picture quality is amazing for what the TV is and video games look amazing! If you don’t want to spend large quantity of money I’d say that thisTV is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, John16!

      We are absolutely delighted to hear that you consider your K-55XR8B TV to be a 10/10 experience! It’s incredibly rewarding to know that the picture quality is meeting your expectations and that you feel it offers such great value.

      We're especially thrilled that video games look amazing on the screen. We design our TVs to deliver excellent performance for gamers, and your feedback is a great validation of that effort.

      Thank you again for your strong recommendation and for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    RoyceT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent screen, Fairly easy to set up. Functions are easy to move through.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoyceT,

      It’s rewarding to hear that you are finding the BRAVIA XR8B both easy to use and visually excellent!

      The stunning clarity you're seeing is driven by our OLED panel, which features over 8 million self-lit pixels that can turn on and off individually. This allows for pure blacks and breathtaking highlights that simply aren't possible on standard screens. To manage all that detail, our XR Processor works like a human brain, analyzing the focal points of every scene in real-time to ensure the colors and contrast look exactly as they would in the real world. We are glad that this sophisticated technology, combined with our user-friendly interface, is providing such an enjoyable experience.

      Thank you for trusting Sony to be your window into incredible entertainment!

      Regards,
      Dominick Sony_US

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