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Customer Ratings & Reviews

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Comp. Value: $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 175 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the exceptional picture quality and the overall OLED quality of the 55" Class BRAVIA XR8B OLED 4K HDR Google TV. Many find the size to be ideal for their living spaces. However, some customers have noted concerns regarding the brightness levels, particularly in well-lit environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 175 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, I would have to say that this is the best TV I've ever owned picture quality wise. The best blacks and the most vibrant colors. The speakers are very good also. I have a soundbar, but I don't really need it with this TV. Overall, its been geat so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Graydude,

      We are thrilled to hear that you are having such a fantastic experience with your new 55" BRAVIA XR8B OLED 4K HDR Google TV!

      It’s wonderful to know that you consider it the best TV you've ever owned, and that you are enjoying the stunning picture quality, especially the deep blacks and vibrant colors that our OLED technology delivers. We also appreciate you noting the quality of the built-in speakers!

      Thank you for being a Sony customer. Enjoy your immersive viewing experience!

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have another sony that is a couple years old. Great picture, and I have gotten used to the menu system. :-) I bought the theater bar 6 to go with this. Love the way the system works together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithR,

      It’s rewarding to hear that you are enjoying the smooth transition to your new Sony BRAVIA XR8B, especially since you are already familiar with our menu system! We are particularly delighted that you love how well the TV integrates with the Theatre Bar 6 to create a cohesive and immersive viewing experience. Thank you for your continued loyalty to Sony and the wonderful review!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Upgraded from a Sony 3D 1080, so the clarity is really noticeable on the OLED 4K. I use an Apple TV so can't speak to the Google TV but it looks fine. Delivery was ontime and quick - happy there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leslie,

      Thank you for the 5-star review of the Sony - BRAVIA XR8B OLED TV and congratulations on your upgrade.

      It is most rewarding to hear that the clarity is really noticeable! The leap from 1080p to 4K resolution on our OLED panel, with its millions of self-illuminating pixels and the power of the Processor XR, delivers a truly striking and impressive visual difference. We're glad you are now experiencing perfect black levels, dazzling contrast, and exceptional detail!

      Thank you for trusting Sony.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks great and is a nice upgrade over our previous Sony TV. The OLED display is bright. It's also been great for the PS5 Pro and the gaming mode offers clean visuals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, HKG549!

      We are absolutely delighted to hear that you find your new television looks great and is a nice upgrade over your previous Sony model.

      It's especially rewarding to know that the OLED display is bright for your viewing needs, and that the TV is performing exceptionally well with your PS5 Pro. We designed the gaming features to deliver those clean visuals and an optimized experience, so your feedback is a wonderful validation of that effort!

      Thank you again for your loyalty to Sony and for choosing us for your premium entertainment needs.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” Bravia XR8B OLED 4K Google TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and easy to use. The Geek Squad personnel were great. They mounted the TV and aided in setting up all my apps. They also took all the packing materials away to recycle.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanC,

      Thank you so much for taking the time to share your 5-star review of the Sony BRAVIA XR8B. We're ecstatic to learn that you are enjoying the beautiful picture quality and the ease of use.

      We design our TVs to be intuitive while delivering a stunning viewing experience, and your feedback confirms we are achieving that goal. Happy viewing!

      Thanks for choosing Sony.

      Best regards,
      Dominick Sony_US

  • Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Best Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv for bedroom, For the price it’s a good buy (on sale) Compare to lg oled is not as bright but for bedroom is perfect. My last lg oled color yellow turns green. Also Sony tv should last longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review, LC520!

      We are pleased to hear that your K-55XR8B is a good buy for the price, especially for your bedroom! You've hit on a key point: this TV is designed to deliver a superb picture quality that is perfect for that environment.

      We appreciate your honest comparison to other technologies; it's valuable feedback. We also understand your previous concern about color accuracy—it's rewarding to know that you are trusting Sony for a TV you feel should last longer and provide consistent color performance.

      Thank you again for choosing Sony for your bedroom entertainment!

      Best regards,
      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    1. crystal clear. 2. sound good. 3. Easy to attach legs. 4. TV is thin, can put on wall or use legs. 5. TV remote weight is good but should be bigger, and is difficult to navigate. 6. Over all very good product. Would tell others to buy this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnF,

      Thank you for choosing Sony!

      We're truly heartened to learn that you're so pleased with your new K55XR8B TV! It's fantastic to hear that the picture is crystal clear and the sound is great. We also appreciate you noting how easy it was to attach the legs and that you like the TV's thin design, which offers flexible mounting options. We take all feedback seriously, and we'll be sure to pass along your comments about the remote to our design team. We're always working to improve the user experience, and your input is invaluable. Thank you for your high recommendation!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent purchase and delivery!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV!! The picture quality is excellent! Will buy again from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AnitaM,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that you are enjoying the excellent picture quality of your K55XR8B TV. Your intention to purchase again from BestBuy is truly appreciated and encourages us to continue delivering outstanding viewing experiences.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Whole family likes the new TV and the vivid colors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AndrewS,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the whole family is enjoying the new K55XR8B TV and its vivid colors. It’s wonderful to know our product is bringing vibrant entertainment to your home, creating shared moments for everyone to appreciate.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV. I love the color the sound it’s just beautiful. I made the right choice and my sales rep. Chris was very informative and the Geek Squad that delivered it. They were wonderful very informative and helping me set up my TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Winnie,

      We're so glad to hear that you love your Sony BRAVIA TV and truly appreciate your 5-star review. The vibrant color and immersive sound you described are wonderful highlights—it's fantastic knowing your Sony K55XR8B brings beauty and enjoyment to your space. Making the right choice really shines through in your experience.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I enjoy watching my Sony tv never had a sony before it shows a very good picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Shayshay!

      We are so happy to hear that your first Sony TV is making such a great impression! It's wonderful to know you are enjoying that premium picture quality on your new Bravia 8.

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp pictures, easy to install, compatible with apple TV and easy auto pair with sound bars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Matthew!

      We are thrilled to hear that you are enjoying the sharp picture quality of your new K-55XR8B! It’s great to know that the setup process was smooth and that you’re finding the integration with Apple TV and your soundbar to be seamless. We design our BRAVIA TVs to be the heart of the home theater, so hearing that everything paired up easily is exactly what we like to hear.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Great tv, no complaints.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great bright OLED TV. Using in a bedroom mostly in the evening so not dealing with sunlight. The TV is exactly what I expect from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yanksphish,

      Thank you for your excellent 5-star review!

      It is truly wonderful to know that the brightness and picture quality of the BRAVIA XR8B meet the high standard you associate with Sony, especially for your evening viewing. We are thrilled that the TV is performing exactly as desired in your bedroom setup.

      Thank you for trusting Sony and enjoy your stunning OLED picture!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia televsion

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony Bravia television and love it. The picture is so clear and bright. The Geek Squad installed it and as always they were great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi chelsea1,

      That's wonderful news! We're delighted that you love the clear and bright picture of your BRAVIA XR OLED television, and it's great to hear that the Geek Squad provided excellent installation service.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 4 out of 5 stars

    Bravia xr8b

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really like this TV! Great starter OLED. Works great with ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Connor,

      That's excellent to hear! We're thrilled that you're enjoying your new BRAVIA XR8B OLED TV, and it's great to know that it's a perfect match for your PS5. We designed our TVs to work seamlessly with PlayStation consoles, and we're so glad you're experiencing those benefits firsthand. Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture great quality one of the best TVs to buy for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deezyatl77,

      It’s rewarding to hear that you consider the BRAVIA XR8B one of the best TVs available for the price. We are so happy to know that you are enjoying the great picture and overall quality of your new television.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, expected quality from Sony and a truly beautiful picture. Best Buy made the purchase very easy, wonderful all around.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NONE,

      It's a true pleasure to hear about your experience with the Sony BRAVIA XR8B! We work hard to ensure a simple process from the moment you unbox the TV, and we are delighted that the set-up was easy. Knowing that the quality and the stunning picture are so appreciated is incredibly rewarding. Thank you for the five stars and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it best tv so far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice love the picture I love is the setting for the brightness are higher

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      We are excited to hear that you are loving the picture quality of your new BRAVIA XR8B! It is wonderful to know that the higher brightness settings are providing the exact visual experience you were looking for.

      Thank you for trusting Sony to bring the best viewing experience to your home!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravo, bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a great picture quality and sound. My only complaint is that it's not easy to navigate all the different components, and the accompanying book is not especially helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, BarbaracatherineT.

      We are delighted to hear that you are enjoying the great picture quality and sound of your new K-55XR8B television! Delivering a premium audio-visual experience is our top priority.

      We sincerely apologize, however, that you are finding the navigation of the different components challenging and that the accompanying manual was not helpful. We understand that learning a new smart TV interface can sometimes be frustrating, and we regret that this is impacting your enjoyment.

      To help you get the most out of your TV's smart features, we highly recommend using the Sony Support website for your specific model. It offers detailed, searchable articles and video tutorials that often provide clearer guidance than the printed manual.

      If you need personalized assistance with navigation or setup, please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv. Our specialists would be happy to walk you through the interface features and component connections.

      We value your feedback on the documentation and will pass it on for improvement. Thank you for bringing this to our attention.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it works great nice and bright and the contrast is cool

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nickholas,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your K55XR8B TV is working great and that you enjoy its brightness and contrast. It's wonderful to know the quality enhances your viewing experience, and we truly appreciate you sharing your positive feedback with us.

      Best regards,
      -Fred Sony_US

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