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Customer Ratings & Reviews

Your price for this item is $499.99
The comparable value price is $589.99

Customer reviews

Rating 4.7 out of 5 stars with 287 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers enjoy the 55" Class X77L LED 4K UHD Smart Google TV (2023) for its great picture quality, vivid colors, and ease of use. The built-in Google TV and streaming features are also well-received. Some customers noted that the remote control lacks number buttons. The reasonable price and easy setup add to the positive customer experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 287 reviews
  • Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv excellent features so happy to have this tv after my son broke the old one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeveenK,

      We regret to hear about what happened to your previous TV. You made the right choice with the Sony X77L! Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great T. V.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect Exactly what I was look for. I’m so glad I made the leap!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey Donald,

      Thanks for commenting! We are extremely pleased to know that it perfectly suits your needs and expectations. The X77L Smart TV (Google TV) delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colors, reproduced by our 4K Processor X1™. Clear, natural sound brings movies and music to life for a thrilling experience.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    amazing TV, great service in terms of delivery as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IrfanA,
      Perfect! Nice to hear your great delivery experience and how much you like your new TV. With our X77L, you will experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Even your favorites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality PRO. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Google tv, Picture quality

    Rated 5 out of 5 stars

    Exceeded My Expectations

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although this may not be a top of the line Sony TV, it sure feels and looks like one. The images, colors and video performance are amazing. The 55 in TV size, sound and overall volume are appropriate for a medium size family room. Would’ve like to have more HDMI ports, but now-a-days you can buy expansion ports if you have too many devices to connect. I don’t have much experience with Google TV, but it looks like a great feature to have as an OS. Sony TV’s have always been reliable and I’m looking forward to enjoying this TV for many years to come.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're really glad that we've exceeded your expectations with your new TV. Nice to know you are enjoying the exceptional picture, sound, and overall performance of the unit. We've taken note of your suggestion with regard the available HDMI ports, as we always aim to provide the best experience possible to our dearly customers. With our X77L, you will experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Even your favorites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality PRO. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55” Smart TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV was a Christmas gift so it has only been in use since Tuesday but picture is very clear and it seems to be a TV that will meet our needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrancesH,

      Great! We're thrilled that you are enjoying the picture quality and amazing features of the TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony is the best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this SONY tv. Great picture and sound. It is the center of my theater system and I could not be happier. Not the first SONY TV I have had and I went with SONY again for the absolutely great and rich color and contrast. You cannot go wrong with Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SAChef,

      Thank you for the 5-star rating and we're glad to hear that you're happy with the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    It’s a Sony - no bolony!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. It’s just the right size for my living room. The color is just right! Not too dark and not too light. The Geek Squad was wonderful. They set up my TV and took my old one away! Very nice and professional too!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV for your buck.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I were in the market to upgrade our old tv into a new one. After many hours of looking and research, we were settled on the Sony X Series. We ended up going to the Elk Grove location and was welcomed by the Sony Rep named Elizabeth (SUPER NICE AND KNOWLEDGEABLE.) She went over every detail of each type of the X Series and helped us choose this tv. Unfortunately, they didnt have any more in that store, but Elizabeth went out of her way to call the store closer to our home so we could go and pick it up. The best buy employee at the Stockton Store was super helpful (considering it was Black Friday) and got us our new tv! After taking it home and messing with it, Elizabeth the Sony Rep recommended us the best tv we have ever had and we love the quality and definition this tv has. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC,

      You made the right choice with the Sony X77L! We're thrilled that you and your wife are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Awesome purchase!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is ny favorite for TV’s. This one was for a main level replacement (samsung) and i wish i woukd of pulked the trigger earlier. Great picture… pretty solid in sunlight too! I recommend it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mosweet70,

      You made the right choice upgrading to the Sony X77L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clean picture, easy to use. Bought as a present for my father's 60th birthday. Loves it. Can't go wrong with Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MegH,

      Perfect! We're glad that your father is enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55" X77L LED 4K UHD Smart Google TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was the third attempt to purchase a TV for my father. The other two were from a different manufacturer. The funny thing is that the sales rep suggested this Sony the first time I came into the store. After the first two failed attempts I finally gave in to the sales rep and took his suggestion. I should have done it the first time. My dad loves this TV from the colors to the sound! So I would say if you are in the market for a TV in this price range I don't think you will go wrong with this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SuperDave,

      That's very nice to hear! We're glad that you like the picture color quality and sound of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Excellent Picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Picture and sound. Love how clear the colors look.. Only negatives are the remote does not have any numbers so if you are changing channels you would have to use toggle. Also you would have to purchase a right angle extension if you are hanging tv on wall since plug will stick out too much.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeC, That's great! We're glad that you are enjoying this amazing TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. We apologize if you are not impressed with the new remote design. We take this as feedback as it can help us improve in the future. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing ! Set up was very easy and straight forward, also really like the voice commands on the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinY,

      Great! We're glad that you like the picture quality, voice commands, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Geat TV and price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV and has a great picture and sound. Easy to setup and haven'thad apps lag or close unexpectedly like other cheaper TV's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristaD, Awesome! We're pleased to hear you like the great picture and sound quality, ease of setup, and smooth and seamless UI and app experience with your new Sony X77L. Powered by Sony's 4K Processor X1 and Live Color technology, your movies, shows, and games look immersive and realistic with more vivid colors. Even 2K and HD media can be upscaled to near-4K thanks to Sony's 4K X-Reality PRO. If you like sports and action-packed movies, Motionflow XR will create and add frames to keep things smooth and blur-free. Finding what to watch is easy with Google TV built-in, or you can cast from a phone or PC with Chromecast Built-in and support for Apple AirPlay. All of this and more is intuitively managed with the included voice-enabled remote and Google Assistant. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sound and picture quality! Great Price! Live it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SHavens,

      Thank you for choosing Sony!

      We're really happy to hear that you love your KD55X77L TV! It's truly wonderful to know you're enjoying the great sound and picture quality, and that you found it to be a great price. Thank you for your positive feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    SLow tuner.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and sound, but processor seems slow when change from channel to channel, also takes a while for the guide to come up in TV mode. The remote is a little more cheap feeling then the higher end model Sony in our other room. But good TV for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterN, Thanks for sharing your thoughts on the TV. We're glad that you are impressed with the picture and sound quality of the TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. We also appreciate your feedback regarding the TV's performance and remote controller. Make sure to keep your TV's firmware up to date to avoid any performance issues. As for the remote, your feedback can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    GREAT TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT TV! Good picture, nice sound, user friendly, easy set-up, good directions, many features. Nice addition to my family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelS,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 55” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is beautiful and the TV itself is easy to set up and use. I’m very pleased with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeS, Thank you so much for sharing your great experience with us! We're happy to hear that you are enjoying the incredible picture quality, easy setup, and smart Google TV features of your X77L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Google tv, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Love the picture, the quality and the options that this TV has to offer! So glad I purchased two for different rooms in our house!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TC24,

      You made the right choice! We're thrilled that you are enjoying the picture quality and amazing features of the X77L TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    100% recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for my mom as a Christmas gift. For a 55” tv it’s very good for the price highly recommend easy to setup as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, DominickG! We're glad that your mom likes her new Sony TV. Make sure to keep the TV's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

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