Last-Minute SavingsLimited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $539.99
Clearance
The comparable value price is $2,699.99

Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was truly mesmerized by this moving picture device. I got it at a great value open box after super bowl Sunday last year. I never thought a TV could actually wow me. Thanks Amherst Best Buy electronics department folks for the great deal. And way to go Sony for making such a great TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyC, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    A MUST HAVE TV!

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For an incredible TV experience and worth every dime! ⭐️⭐️⭐️⭐️⭐️

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV! Our living room is all windows and doors, so there was always a horrible glare on our old TV, making it impossible to watch it in the daytime. This TV is great; we can see the picture clearly at any time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanG, We're glad to hear that you love this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic but pricey

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful television! Fantastic picture and sound. I linked it to the Sony Sound bar which gives you a fantastic immersion of sight and sound. Not sure it’s worth $2000 more than the Sony I bought for the bedroom though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sharkbite1711,

      You made the right choice! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    THE OLED TV to buy if you can still find one

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Though this is the previous generation to the Bravia XR OLED A90K the OLED 65’ A90J is still one of the best tv’s on the market. I bought this tv as an open box unit at a nicely discounted price with the original warranty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GodSpeed, Thank you for taking the time to review the BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best oled on the market

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is THE best i have ever owned crystal clear picture and quality thank you Sony you nailed this one on the head!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Thank you for the awesome review! We're very happy to hear you're enjoying the crystal clear picture quality of your new Sony OLED TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    New TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was great, Sonos speakers are great too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyB, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing BRAVIA XR A90J OLED TV. Jay Sony_US

  • Rated 5 out of 5 stars

    Cannot go wrong with Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Oled is my second Sony tv in the last 2 years , the other one a 55 inch 95 h I moved to the bedroom Now as far as this 65 inch oled I’ve only had it a little over a week but so far everything is spot on . What I like about sony is what we see in the showroom we get at home . A number of years ago I bought another brand and when I put it up in my living room the colors bled . Needles to say I brought it back spent a few more dollars and purchased the sony . Sony isn’t inexpensive compared to other brands but in my it’s worth paying more for a solid product which has a proven record of durability .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi martel62, Awesome! You've made a great choice! We are extremely pleased to hear that you are happy and satisfied with the exceptional quality and superb performance of your new MASTER Series OLED BRAVIA XR A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    The Best of All

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best color of any that TV I have see. Even the audio is exceptable. Should be great when I add the surround sound. Consumers Report got it totally right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PickyBuyer, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65'

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! The picture quality is superb and the sound quality is outstanding, even without the Soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lfterrell, That's awesome! We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best OLED on market

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow this picture quality is amazing. Added with the sound bar and it is perfect television watching

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WorkedPerfectly, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, easy set up. Perfect size, works with surround sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Radio, That's great! We're glad to hear that! This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing BRAVIA XR A90J OLED TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied customer

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far, “My All-time television purchase year-to-date”, “hands down”….#what_the_Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dozerchic,

      Awesome! We're thrilled that you found the perfect TV in the Sony A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    Don’t buy it! It stop working

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this TV because we have an old Bravia model (~10 y/o) which never give us any problem (Is still working fine!). However, this very expensive new brand TV stop working after around 14 months. The worst is that if we want to fix it is going to cost as a brand new one!

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony 4K 65" OLED is Amazing

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely satisfied! Read a bunch of reviews and relaced our Sony with a new Sony. 4K is amazing!! So glad I got this from Best Buy as the Geek Squad connected everything and it worked perfectly from the very beginning. Also bought Sony 4K BluRay DVD, Sony receiver and Sony turntable. Could not be happier!!! Leon

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonW, We're glad to hear that you are satisfied with this BRAVIA XR A90J OLED TV. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    3 red blinking lights

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV in 2/2022 and it stopped working. Flashing 3 red lights. Called Sony they basically said I have to pay out of pocket to fix it. If you buy this TV also buy the max you can in warranty.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    65" Bravia XR A90J Smart TV & JBL 501 Soundbar

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent installation job of my 65" Sony XR A90J OLED TV & JBL 501 soundbar system by Joel. Work was timely and professional. Joel explained each step of the way while performing the install and thoroughly explained the TV and sound system function and features. Great work!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MLine65, Thank you for purchasing the Sony A90J and good to know your installer did an excellent job peforming the installation and help you understand and features and functionality of the TV and soundbar. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Quality Assurance

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality and perfect for my room! This is by far the best purchase I have ever had so far!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Renz,

      That's very nice to hear! We're glad to hear you like the quality of the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture!!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv!!! Great picture. It is a little on the expensive side but worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bhut, Thank you for taking the time to review the X900H. The price of the TV is worth it! Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Television and wall mount installation

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our installers were on time, very professional, and friendly. The wall mount and television installation was done quickly and we were given good instructions on how to use the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Karn, We are glad that you are happy with your Sony Bravia OLED TV. A90J
      Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. It's nice to hear that you were assisted well by our local dealer. Thank you for trusting Sony! -Vincent Sony_US