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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 1,287 reviews
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always sony rocks,beautiful tv, this is first sony tv prior to this my tv was samsung,nice colors and technology i love sony

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Out of this WORLD

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had never made a TV purchase in my life so I had to do my research and I seriously couldn't have selected a better TV. The quality is there, the sound is there, the size is there. It's perfect.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    A PS5 must have

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    PS5 looks amazing on this tv especially playing titles that support the 120hz feature. Can't speak for sound quality since I have a sound bar but picture is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonA, We are glad that you now have a perfect smart Google TV for your PS5. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Sony did it again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simply great product! The picture is very clear and even with natural light coming into my living room the picture remains sharp with minimal glare.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh, we're glad you like the picture quality of our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, setup was smooth and easy! Chose this tv over another make after the Best Buy rep gave me the comparisons and glad I made the choice to buy this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArtC, Awesome! We're happy to hear that you like the picture quality and ease of setup. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this television. The picture is crisp and clear. Price was perfect.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65” Sony Tv Review

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great picture and lighting. Great for gaming and watching movies.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase - Great Picture

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with the purchase of my Sony Bravia 65" TV. So far everything is working great. I have had it for almost a year. I will say Sony has a great picture. The volume is good but I have always felt that Sony's need their surround sound/bar for optimal audio. I have yet to purchase the sound bar/surround sound but that is on the list. Don't let that stop you from purchasing though. It still has good sound. I just have to turn it higher than I did my Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MadelynR,

      That's great! We're happy to hear that you're pleased with your new Sony TV. We're glad to hear that you're enjoying the picture quality of the TV. Your feedback is greatly appreciated. Sound quality will depend in the source that you're playing. If you want more powerful sound, we recommend using a sounbar. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" Sony Bravia XR X90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven't had it for very long but so far I'm very happy with my purchase. I try to stick with high tier Sony whenever I buy a TV because I've had such great luck with them in the past compared to other TV brands. I went a little more mid tier with this one because it's for a room that doesn't see a lot of use. That said I'm impressed with the picture and sound quality for the $. I always check Best Buy when shopping for electronics because they tend to have the best prices most of the time and they make it easy to return if you need to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nick, We are glad to hear that you are impressed with the picture and sound quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great image

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a great picture. The set up was fairly easy. It has great options for apps. It is connecred to a soundbar so I cant speak on the sound. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wayne,
      Terrific! We're delighted to hear your satisfaction with the amazing picture quality, easy setup, and smart features of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to your next purchase and thank you so much for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great visuals

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This model has great visuals. Dark blacks, good viewing from side angles. Easy to mount. Speakers are fine for tb quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Pupperino, We are happy that you like the picture quality of your Sony BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Superb TV with sub-par remote

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV to replace a similar model bought in 2020 but was damaged while contractors were at our house. Love the picture/sound quality of this TV and that is why we wanted to replace the best we could ‘Like for Like’. Sony reps recommended this model. Unfortunately though, we feel the remote was definitely not a Like for Like but rather a downgrade. With streaming so popular these days, one would think fast forward would be an option. This remote does not provide a fast forward ability … on any apps. Huge disappointment. Additionally, it would be nice to have a back lit remote. We know Sony is not in the remote business but it would be nice to see the quality of remotes to meet the standards they provide in their TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnneS, Thanks for sharing your experience with the new new Sony 65 inch X90K 4K LED TV. We're glad that you are impressed with the picture and sound quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We also appreciate your feedback regarding the remote. We value these feedback as they can help us improve our products in the future. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the tv for my husband because he was hinting on wanting a bigger tv. The picture quality and sound is great, he loves it !

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful. Nice colors. And gaming is great. Doesn’t give as much heat like my Samsung. Which is nice.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beyond happy the tv is performing to the best of my expectations . i have been a tv salesperson in the past and this tv is awesome and over the top quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyC, we're glad you are happy with your new TV!. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love my tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Connivence on finding what I last watched Updates itself so low maintaince Also has many extra channels to choose

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laptop, we're glad that you are enjoying your brand new Sony TV. With our Sony BRAVIA X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Keep enjoying your Sony TV and thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 4 out of 5 stars

    Solid TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome, mid tier TV. This has all the new 2022 features to keep you up with the times. We upgraded from a 7 year old TV and the difference was huge! Dolby Vision and sound with high HZ for gaming and HDMI 2.1

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, AnthonyC! We're glad that you are impressed with your new Sony X90K 4K LED TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV wasn't the unit I originally purchased when upgrading. I purchased a Hisense U8H based on aggregate website reviews from "experts". The only thing that tv did better is get brighter. That only becomes an issue if you're watching a movie with super dark scenes in the middle of the day. This is a family room tv that usually gets Bluey or Peppa Pig, so glare isn't ever an issue. My only complaint isn't unique to this tv. Sony's UI isn't the greatest. This being my 3rd Sony 4k tv, they all possess quirks within the UI I've not seen on Samsung or LG. For what I needed, this was absolutely the best purchase for my home at an amazing price. I can't speak to the sound quality as I ran an external home theater system to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dizzle, We are happy that you still chose Sony BRAVIA X90K despite of your concern. We take all user input seriously and will make sure your comments reach the appropriate person. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. Picture quality is excellent. Very distinct blacks in dark scenes.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Produce (and service)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We stopped at Best Buy on a whim to check out new televisions. We were surprised by the variety of types, sizes, and quality on display. We had two associates answer questions and provide guidance to provide us with the television that would provide us with the best picture for our budget. We were also given a detailed explanation of the Best Buy warranty and credit card. Very pleased with our purchase. The crispness and depth compared to our previous television is amazing. We even followed up with a new sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulMc, Thanks for sharing your feedback. We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

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