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Customer Ratings & Reviews

Your price for this item is $259.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Beautiful Picture, OS gets Clunky with time

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great looking TV but it seems to be lacking responsiveness as of late. I can't give an exact date of when this started happening but maybe about 4 months ago. It will sometimes crash or apps will close out of nowhere. The picture is beautiful, but the GoogleTV system on my TV seems to be doing not so well. It may be a one time issue as my parents have an older Sony with GoogleTV and it seems to be alright. I may have received that 1 in 100,000 that is a bit screwy. I would also prefer to be able to buy a replacement remote directly from Sony but they don't seem to have one and I had to go to Amazon to find a replacement.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony excellence

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressive television like the very small bezel beautiful picture. The only negative part is the legs unlike my previous master series XPR 4K that had legs to hide the cables this model there’s no place to hide them. They don’t even have clips I came with my bedroom TV, VX 80 to conceal the wires, so other than that extremely happy with the picture great price a closeout price because of the new models are coming out and have comment

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josephs,

      Thank you for the 5-star rating and we're glad to hear that you're happy with the picture quality of the TV. Your feedback is greatly appreciated. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV! Use it for watching Movies and gaming. Ideal TV for PS5 games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TamarraT, We are glad that you now have a perfect smart TV for watching movies and gaming! We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Great Brand.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think there are better tv's for less cost. It does have a great picture but also has a lot of glare in a well lit room like I have. I'd recommend this for a basement theater.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Love Samsung TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, colors are vibrant, easy to use, great remote!

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sometimes the Brand name matters

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently switched from Samsung to Sony Bravia. Love the pucture quality and vibrant colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jenilee, We are glad that you like the picture quality of your new Sony BRAVIA TV. You chose the best TV brand this time. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony-X90K

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Color and Amazing Quality-Glad I purchased this TV

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV 65 ‘’

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good color and sound is good for a flat screen Price was reasonable for name brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyM, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best quality TV. Worth the price and color is amazing. Made watching tv like sething brand new.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigG, We're glad that you like the picture quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    another sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    fantastic tv. great picture and sound. remote could be a little better, but im getting used to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rdr67,
      Thank you for the 5-star rating! We really appreciate you like the great picture and sound quality of your new TV. We've taken note of your feedback with the supplied remote. The X90K comes with a new standard remote with simplified buttons for ease of use and advanced voice control. For more information about the function buttons of the remote, please refer to this link: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-07-04_01.html

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony TV is a great buy!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase for a Sony TV, price was very good and TV quality is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidW, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    TCL to Sony. Cool

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great. I thought it was going to be much better but maybe I'm not a big TV brat. It's great but I don't know if the upgrade I made was much of a leap. Went from TCL 65R615 to this. I wasn't able to compare side by side but I was able to see a difference in the darkness. You can see the lights if the background, not nearly OLED level but it's good enough. Blacks are blacker than normal TV, but that's it. I don't see it being much bright, better colors or anything. I love Google's UI though, million times better than Roku.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pablo, Thanks for sharing your experience with the new Sony 65 inch X90K 4K LED TV. We're glad that you are impressed with its picture quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional picture and ease of set setup. Works well with my stereo setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newsound,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that it works well with your home entertainment system. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Unhappy... feels like a downgrade from my old Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great....sound is horrible. If you're like me and replacing the older model of this TV because you love the one you have now....don't. I just needed a bigger screen now and thought this is a great tv I'll just get the newest version. Rep told me menu functionality was the same as my current Sony....not even close. I can't customize the content on the main screen like I could before. I don't know who thought it was a good idea to give you less control over your own Home screen, but they should be fired. You used to be able to pick which apps showed on your main screen and go to the left and change the order that they appeared then you could also tell the TV what apps appeared on the play next or continue watching. This model has YouTube way at the top and you don't even have a way to remove that section. Another problem is the storage. I never had one problem in almost 6 years on my old Sony and I'm already getting messages about storage is almost gone and I have used less apps so far on this TV. We have played with every sound setting and feature that this TV has to offer and there's nothing you can do to be able to hear the dialogue clearly without turning up high then the TV when something major happens all of a sudden busting your ear drums. So frustrating I just wanted my same TV but bigger.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ang35847,
      Thank you for your time writing this review. While we are glad you like the picture quality, we're sorry to hear if the sound did not live up to your expectations and some issues that you are experiencing with your X90K TV. Allow us to help make this a better experience. Sound quality may vary depending on the source, connection, environment, and content you are watching. However, you can configure various settings related to the TV’s sound such as sound quality and sound mode. For more details, please check this link: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html

      You may also find these links helpful on how to rearrange the apps on your Android TV/Google TV and how to enjoy content and apps:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00179288
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/articles/00256290

      With regard to the storage, the onboard storage consists of two parts, the internal storage that's used to store the operating system and system files, and the user-accessible storage used to store the apps and user data. If the storage capacity of your TV is insufficient, you can move downloaded apps to an optional USB storage device to free up space. For details: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00223285

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV for the price ($300 off)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would have given this 5 stars if it didn’t occasionally glitch. Lost remote control functions a couple of days ago out of the blue. Unplug for a minute, plug back in and everything is fine again. Same remedy for a couple of other MINOR issues in the past 4 months since purchase. Hopefully future software updates will fix the issues. Aside from that this is a GREAT TV. Picture quality, sound quality, all better than most comparable in size and price. Wish it had a better bass response would be my only negative comment I guess.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi trm0002,

      We are sorry to hear that you are having issues with your Sony BRAVIA TV. Please make sure your TV is up-to-date to improve its performance and resolve any possible software-related issues: https://helpguide.sony.net/tv/jusltn1/v1/en-003/08-01_02.html. Despite your concern, it's good to know that you still like your new TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Should you need further assistance, you can email us at [email protected].

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality the only issue we have is that most of the time it can be a little bit dark.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferF,
      Thank you for the 5-star rating! We are glad you like the quality of the X90K TV. However, we're sorry if the picture tends to be a little bit dark. TV display may vary depending on the source, connection, and content you are watching. The X90K TV has picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. For more information on how to adjust the picture settings and enhance your viewing experience, please open this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00263533

      Should you need further assistance, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65" TV ( Sony )

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color. Big enough for me. Excellent sound and brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarlofDuke, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our first Smart TV and we picked a good one. Thank you Best Buy. For us, it offers everything need to enjoy Streaming and Antenna TV. Love the picture quality and the sound is just as good. The TV offers all the controls to adjust the set to your liking, The set was well boxed and very easy to unbox and install the feet. The only disappointment was the user manual, had to consult the web for answers to questions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG,

      Thank you for the purchase and we're glad to hear that you love the picture and sound quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    great picture for sports and nature shots

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    really like the picture some work getting used to control, but am learning as I go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeT, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV is awesome, highly recommend.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is incredible, lots of customizations, but still easy to set up. I use AppleTV 4K, Playstation 5 and Nintendo switch on this TV and all look incredible! I don't use the Google TV part of it, but looks like it'd work well. Picture is fantastic from any angle, even far off to the side. Built in speakers are also surprisingly good. Get this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, Thanks for sharing your awesome experience. We are glad that you like the picture and sound quality, as well as the features of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

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