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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1291 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 1,291 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not much of a videophile. I think the picture looks just as good as the X80K. But this has VRR. Great for gaming. Thinking about upgrading to the X95K because I like to have the best, but I honestly don't see a difference. The sound could be better though. Not for listening to music that has bass.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Irene, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. You can always adjust the sound quality of your Sony TV according to your preference by going to its settings: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound quality. I have an LG LED TV in my game room as well, but the picture and sound of Sony is much better. The embedded Google TV works fine if you plan to stream occasionally, but I have also connected a Chromecast device since I do a lot of streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Behrooz,
      Thank you for such a great review! We're really glad you like the incredible picture, sound, and smart features of your new X90K TV. We always strive to deliver the best quality with our products. Your satisfaction means a lot to us. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Colorful and smart. Who knew?

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you never spent more for a higher end TV (like me) you don't know what you are missing. I always assumed a TV is a TV. Now I see color like never before. And I love the Google Assistant built right in. I gave the sound quality a 5 but I use a sound bar so I am not really sure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello nick, Thanks for sharing your experience. We are glad that you like the picture quality and love the Google Assistant feature of your new Sony TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    65" Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice bright TV We love the side and great stand. Couldn't be happier with our 65" purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieR, We are glad that you are happy with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another in the line of Bravia TVs we have owned in our home. This X90K delivers in all areas at a great price point, and the Google OS works great! We also love that when combined with a Sony sound bar the TV speakers actually work in conjunction with the sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi willyjack,
      Thank you for the continued trust you have put in our brand! We're really glad to hear your enjoyable experience with your X90K TV and soundbar. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television with superior picture, sound, and great smart tv

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Mixed Experience with an Open Box TV and new TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased an open box TV and wanted to share my experience with it. Unfortunately, upon receiving it, I noticed that it was damaged in the corner and wouldn’t turn on. However, I was pleased to discover that I had the option to pay the difference and obtain a new TV instead. Since then, everything has been running smoothly with the new purchase, and I’m satisfied with its overall performance. On the other hand, I own an Xbox Series X gaming console and have encountered a specific issue while playing flight simulation games. When piloting an airplane, I’ve noticed a strange sound coming from the speakers. Although this has been an inconvenience, I’ve tried adjusting the audio settings to fix it but haven’t succeeded so far. I believe it’s important to mention this detail as it could affect the gaming experience for those interested in flight titles. Despite the mentioned issues, I’m glad I was able to get a new TV after the initial situation. If anyone is considering an open box purchase, I suggest checking the product’s condition before completing the transaction. Additionally, if you own an Xbox Series X and plan on playing flight simulation games, you may encounter the sound problem while piloting airplanes. Overall, I’m satisfied with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WendyV, Thank you for choosing Sony. While we are sorry to hear about what happened with your initial purchase, we are glad to hear that you are able to get a new X90K TV instead. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Great value for what you get

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my father - I have the same model, and it's a great/reasonably priced 4K. He decided he wanted to upgrade and we traded it in for the Sony A95K. Best Buy was great to work with, and they did the exchange no questions asked. If you don't want to shell out $2500 for a high end OLED 4K, this TV is a great option! Great for gaming and movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricW, Thank you for positive review! We're thrilled to hear you like the great picture quality of the X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. Love the fact that Sony provided points that you can use towards new released movie. And the picture on the tv is top notch.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    sonybravia 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great smart tv . sony one the best kind . i bought this on black friday 2022 run great , easy to understand all features that it has . aplicacións on tv running great very convenient if you love youtube or nexflix . software up to date . also is easy to installing on the wall . great television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelvinM, We're glad that you are enjoying your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is so crisp and vivid! Our baby girl watches her cartoons during the day and this picture is so good that you can see the texture in the cartoon clothes. Sports season is in full swing and we can't wait to watch football on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickJ, We are glad that you and your baby girl are enjoying your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia XR X90K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had several Sony products over the years and have always been satisfied with their quality and performance. This Sony is a good value for a 65” LED TV. Picture quality is great and setup is easy assuming you have an internet connection. So far I’m very satisfied with this Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TimS, We are thrilled to hear that you are very satisfied with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had it for over a year now and no complaints. I play games a lot, watch movies, and listen to music. It’s great for all these things. Best tv I bought

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv nice picture easy to use and easy to set up. Sony dd it again and again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TzemanK, We're happy to hear that you like the picture quality and ease of setup. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Recommend

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. 120HZ really is the game changer for gaming with my PS5 on top of Earc if you have a dolby atmos sound system. The 5 star is only connected to my sonos arc. I do not use built in audio

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED rival all day!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    outstanding picture quality! better than oled if you ask me. sony's os is decent, typical of most brands. sound is decent although i always use receiver for sound. screen savers are nice touch and give a moving art feel. cant go wrong with this tv in my opinion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paperboy72, We're very grateful for this positive feedback! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far SO GOOD. Amazing picture and sound is decent. Best tv we have owned. Wish we had gone to streaming a long time ago, with all the apps on this tv your viewing choices seem endless. The install was great and we enjoy the experience very much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertL, we're happy to hear that you like the picture and sound quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality Again!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Started with a 55” Sony OLED but that TV didn’t work out. Too much natural light from windows washed the picture out. This TV is bigger and much better for our room. It’s hard to beat a Sony TV. The last Sony lasted for almost 14 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KentD, We are glad that you stick with Sony. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display! Highly recommend! Crystal clear picture!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great non-old TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv for colors, contrast, and especially gaming with 120hz and USB 2.1 ports. Sharp display definitely recommend. I reckon it’s one of the best non-Oled screens out there

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous,
      Awesome! We're glad to hear we were able to give you a good match for your viewing and gaming needs. Your satisfaction is our top priority. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

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