Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,287 reviews
Pros mentioned:
Color
Rated 5 out of 5 stars
Crystal clear blacks with dolby atmos
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Definitely Worth the money. Really like the blacks on the tv. TV is in the room with a window but doesnt seems have a impact on the picture because the brightness levels good
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Kawwa, We are glad to hear that you like the picture quality of your BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
65 inch dream
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Posted . Owned for 10 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Tv picture itself was really good. I did have to return the tv due to a line of green along bottom of screen after 7 months. Sony customer service was great and actually upgraded me to the L model for no additional charge.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Wonderful TV
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Just realized what a smart TV can do. This is spectacular and better than movie theater. Picture is stunning and I have just started to understand its limitations, if there are any at all
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi RobertM, That's awesome! We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent
Rated 5 out of 5 stars
Sony is passing muster
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Haven't bought a Sony in a decade. I have 7 TVs. 1: oldest Sony demoted for a pixel issue. 2 -5 are all Samsungs, replaced or bought for specific purposes, all are in service. The 60" has a bright white flare in the upper left corner. #7 is a 42" off brand which is outside on a screened in porch. It has a built in DVD that didn't work when I was gifted it, but I don't use those anyway. Still working after 6 years outside!
I expect the new Sony 65 to be great and it has a lot to live up to. So far, so good...
I would recommend this to a friend
Pros mentioned:
Color
Rated 4 out of 5 stars
Good Upgrade!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Decent upgrade to the last years cheaper model( the 85j ). You can tell an actual difference without having a “professional eye “ most in scenes with black or dark screens. And i live in an open floor always sunlit room in a high rise apartment so, brightness definitely is there.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Chris, We are glad you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent
Rated 4 out of 5 stars
Frustrated with what I know is a good TV brand
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We’ve bounced between Sony and Samsung. Our last Sony lasted less than 2 years and was still under warranty. X90J.
We got this one 4/10/2023. I have no difficulty connecting my Bluetooth headphones. I haven’t been able to cast or do Apple play for my iPhone. Very frustrating. I’ve been missing out on Patreon.
This morning while on Sony, not spectrum cable box, the TV froze. I’m use to navigating this TV but I had to totally reboot to get the Sony to turn on and function with the apps.
Right now I’m very frustrated. This is not the first time it’s frozen. On the last TV I had to work with Sony crawling into the TV. Then telling me it was fixed. In March I had them in my TV each of the three times.
I much prefer to deal with my geeks at MY Best Buy. (They are not all created equal).
Currently I’m waiting to see if they can connect my iPhone to a showroom TV.
This store is Apple certified. They say it’s not my iPhone. : (
I have karma with electronics….
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi PollyMary, Thank you for reaching out to us. We're really glad how your Bluetooth headphones works with your X90K TV. However, we're sorry to hear what happened on your other Sony TV and some issues that you are encountering with the X90K TV at the moment. This is definitely not the experience we want you to have with us. Allow us to help make this a better experience. Please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
Steps for displaying your Apple device content or screen on your TV: Make sure your Apple device is connected to the same network as your TV. Use your Apple device to display the content on the TV: Video: Start your playback on the Apple device then tap (AirPlay Video). Photos: Display your photo on the Apple device then tap (Share). Music: Start your playback on the Apple device then tap (AirPlay Audio). Entire screen of a mobile device: Open the control center on the Apple device then tap (Mirroring). Note: For some apps, it may be necessary to tap another icon first. Select AirPlay on the Apple device, then select the TV to use with AirPlay.
Please check these following article links below to troubleshot the issues with your TV
How to use and troubleshoot Apple AirPlay: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00240540
TV hangs/freezes: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00200862
May we contact you to help? If so, please email the below information to [email protected]: Name: Best Buy Username: Telephone Number: Model Number: Issue: Case number:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great Picture
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV. Platform is easy to navigate and the colors are vivid especially in really dark scenes. Speakers are okay I would recommend connecting a sound bar or another external audio.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi KevinD, we're glad you like our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY! ~Earl
Pros mentioned:
Color
Rated 5 out of 5 stars
Excellent TV
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This TV is awesome! Very easy to set up, not a lot of tweaks needed (like other TVs I have bought). Great price and value for Sony Bravia quality! Picture color is spot on and the brightness is excellent.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AZSteve, Fabulous! Great to hear your easiness in setting up your new TV. We're really glad you like the vibrant color and brightness of the unit. We always strive to deliver the best quality with our products. Your satisfaction means a lot to us. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Pros mentioned:
Color
Rated 5 out of 5 stars
Solid tv for the money.
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Absolutely love it. In a bright living room and it has no problem cutting through.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Best Tv
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent TV , love the colors and the blacks on it !
I would recommend this to a friend
Rated 5 out of 5 stars
TV Reliability
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Been an excellent TV for over two years. Connects perfectly with the PlayStation.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony Bravia 65" tv
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This TV is awesome. With beautiful color the full array led makes a big difference. Whether watch a movie or streaming its so clear it almost looks like the actors are popping iut if the tv. Great buy.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Excellent choice DennisM! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Rated 5 out of 5 stars
From Hisense back to Sony
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Last year I bought a Hisense U7G from Amazon. To say I was dissapointed with the performance of that TV is an understatement. The ghosting was bad in gaming mode and picture quality when watching a movie was horrrendous even when trying multiple ways to set it up correctly. I decided to give the X90K a try since all my experience with Sony in the past has been great. The TV out of the box is just right. Gaming with the PS5 is way better than in the U7G. Don’t let the lack of free sync or other features pull you away from this TV. I feel many reviewers are not addresing enough the quality issues that lesser brands such as Hisense have, play it safe and stick with Sony, LG, or Samsung; I know I learned my lesson.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Felix, Excellent choice! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Sony 65" Bravia XR Full Array LED Smart TV
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Posted . Owned for 8 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We really like the Sony Bravia Smart TV. Nice colors. Performance is very good. About 6 months into use, it occasionally would "freeze" and we would have to perform a reboot or reset to get working again.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Best TV yet!
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This TV has to be the best out there! Especially for gaming, this is top-notch; the sound quality, the outstanding 4k visuals, and much more, like free movies from Sony!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi FB0086, Thank you for the 5-star rating! We're very happy that you found the best TV that perfectly matches your needs and expectations. Glad to hear your enjoyable gaming experience and how much you like the outstanding picture, sound, and overall performance of your TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Amazing TV!
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Posted . Owned for 1.5 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The TV has been amazing so far. The staff recommended this TV when i asked which models were 4K 120hz. They were absolutely correct. It does everything i want and more. Will be buying my next TV at Best Buy. The financing option with 0% interest was a big help for me and allowed me to get the TV and feel like I was getting the best deal possible.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 3 out of 5 stars
Unexpected hiss noise with center speaker mode
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Certainly, something is wrong with this TV from day-one.
I paired the TV with Sony HT-A7000 soundbar, but I got weird hiss noise when using the TV as center speaker mode. I searched over internet and many people had experienced the same issue.
Sony support told me the TV needs a "service", basically it means the technician will come to my home and repair the TV. This is unexpected for a band new TV like this high-end. I would not recommend this model before this common issue has been addressed by Sony.
Other than the center speaker mode hiss noise out of the TV speaker, the TV functions as expected, and the image is stunning.
No, I would not recommend this to a friend
Brand response from SonyListens
Posted .
Hi Taoeternal, thanks for choosing and purchasing our product. We're glad you like the picture quality of the X90K. We're sorry to hear that you have an issue with your SONY unit. We would like to check your file to better assist you.
please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name: Best Buy Username: Telephone Number: Case Number: Sony TV Model Number: Additional Information regarding your experience with the X90K
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!
Sincerely, ~Earl
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Beautiful design
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Posted . Owned for 1.5 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Picture quality is great. Sound is very clear.
It’s an excellent tv I have ever had.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Best TV around
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture! Best tv I’ve owned by far. I’ve had Samsung and LG in the past but this Sony blows them out of the water
I would recommend this to a friend
Pros mentioned:
Color
Rated 5 out of 5 stars
When Mamma's Happy . . . it's a Winner!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Color is fantastic, te audio is great, the display is impressive. The product exceeded our expectations, considering they were already high since it is a Sony TV
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JerryF, We're glad that you are enjoying the picture and sound quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin